Download - Bungalow 9 case study
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BUNGALOW 9 ON DIGITAL MEDIA
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Social Media Mandate
• To create engagement and acquisition for Bungalow 9 on Facebook
• Create a Twitter handle• Build relationship with online influencers• Build a strong online presence of the brand
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HOW WE LEVERAGED FACEBOOK
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Content & Engagement
Food Healthy lifestyle
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Content & Engagement
The menu
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Content & Engagement
Marketing Offers
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Celebrities at Bungalow 9
Content & Engagement
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Tabs on Facebook
Happy Hours
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Sunday Brunch Tab
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Tabs on Facebook
Sunday Brunch Menu
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Customer Feedback and Connect
Initiated conversations with the fans, thus creating a personal touch
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TWITTER OPTIMIZATION
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Content & Engagement
Healthy conversations and interactions were a routine with our
Twitter followers
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Contest•2 successful Twitter contests
• #Iwant2dineatbungalow9• #MyFavoriteFoodColor
• Popular #Tags used• #6to9atB9• #Food• #DessertCravings• #FoodTips
• Suggested #Tags• #GoesbestwithBeer• #MychocolatecravingFix• #MyFirstPizza• #MyFirstDate
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Contest
Contest hosted by leveraging Burrp and Zomato
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Leveraging Twitter
Customer Loyalty
Personal Touch
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Leveraging Twitter
Revenue generation through Positive ‘Word of
Mouth’
Retweets
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BLOGGER REVIEWS
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Snapshots of Reviews
• Blog reviews for Bungalow 9 – Chef at Large– Slurrpy– The Glam Gang– Style Kandy– Sheena– Pinkvilla– Harilein Sabarwal– In On It– The Tossed Salad– And Others
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Snapshots of Review
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LEVERAGING ONLINE MEDIA FOR EVENTS
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Launch of Sunday Brunch
• Live Updates on Facebook and Twitter• Online coverages for the event• Launch of Sunday Brunch Menu on Facebook as a tab.
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Launch of Sunday Brunch
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Ladies Tweet-Up
• Ladies with a huge fan following on Twitter were invited • Positive ‘Word of Mouth’
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Ladies Tweet-Up
Tweets from the event
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Kiran Manral’s Book Reading
• Book reading session hosted at Bungalow 9 for Kiran Manral’s recent book with Tisca Chopra
• Coverage of the event shared
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MARKETING INITIATIVES
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Marketing Initiatives
• Listed Bungalow 9 in Indian Wine List– Indian Wine List: An iPhone app that gives details
about the wine menus on offer in Mumbai restaurants
• Fratelli Dinner at Bungalow 9 hosted by Mr. Pankaj Saraf for Chef’s Table – Rajeev Basak
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Marketing Initiatives
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OUTCOME & SUCCESS
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From where we took the brand ahead
• Facebook page with 415 likes• Frequency of updates was negligible• No updates or activity in Apr, May, Jul, Aug and Sep. ’11• Zero engagement • No Twitter Handle• No Blogger Reviews
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SOCIAL MEDIA INSIGHTS
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Facebook Likes
Average Daily Engagement
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THANK YOU