Download - BUSI 701 Artistic Entrepreneurship
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Vernon’s Razor©2008 Patrick Vernon
BUSI 701Artistic Entrepreneurship
1st Class
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Vernon’s Razor©2008 Patrick Vernon
How We’ll Navigate this Class
In Class• Vernon’s Razor
– Lectures– Profiles
• Applied Improv• Coordination of projects• Guests
Out of Class• Readings
• Profiles
• Industry analysis
• Venture feasibility or startup plan
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Vernon’s Razor©2008 Patrick Vernon
Danger
• Focus– In the classroom– Working on your project– Course Website
• Expectations– Relevant “data” hard to find– Analysis only goes so far
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Vernon’s Razor©2008 Patrick Vernon
Imagine: Medieval Europe
WeatherZillow
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Vernon’s Razor©2008 Patrick Vernon
• Definitions:
Quick Intro: Vernon’s Razor
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Vernon’s Razor©2008 Patrick Vernon
Venture
• An undertaking involving chance, risk, or danger; especially a speculative business enterprise
• Speculation: an investment that is very risky but could yield great profits;
• A commercial undertaking that risks a loss but promises a profit
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Vernon’s Razor©2008 Patrick Vernon
Entrepreneurship
• 18th century: bearing the risk of buying at certain prices and selling at uncertain prices
• Today (my definition): taking good ideas, assessing the value they could create, and building an organization (people and systems) to distribute that value
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Vernon’s Razor©2008 Patrick Vernon
Entrepreneurship
• Taking good ideas, assessing the value they could create, and building an organization to distribute that value
• Begs the questions: what value can you create? And is it enough to sustain a new venture?
Opportunity
Risk
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Vernon’s Razor©2008 Patrick Vernon
Go or No-Go?
Vernon’s Razor
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Vernon’s Razor©2008 Patrick Vernon
Go or No-Go?
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Vernon’s Razor©2008 Patrick Vernon
Vernon’s Razor1. Value Proposition2. Market Potential3. Return4. Team5. Competitive Advantage6. Business Model7. Customer Pain
DefiningOpportunity
MinimizingRisk
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Vernon’s Razor©2008 Patrick Vernon
Vernon’s Razor
DefiningOpportunity
MinimizingRisk
1. What is my value proposition?
2. How big could this get?
3. What’s in it for me?
4. Why me?
5. Can I compete?
6. Can this thing make money?
7. How bad do they want it?