Download - Business Club (Northants) 31.3.11
“organize all the world’s information and make it universally accessible”
What does Google like…..
Keyword rich, regularly updated content
that delights the user & delivers what is searched
for.
Google considers…..
Your domain name The number of pages in your site Keywords in page titles/descriptions Inbound links from reputable sites Unique content on your site Frequency of your content change Strong internal links
Do you know……
•How many visitors came last month•How many pages did they view•Which pages did they look at•How long did they stay•Where are they located•Which keyword attracted them•Which site referred them•Are they new to your site•Did they engage
www.google.com/analytics
Free traffic/inbound links
http://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/
Would you like to appear on Page 1 of Google when people search for your product/service in your
specific area?
200 character description Images Multiple categories Videos Opening times Coupons Reviews
But in 2011 what Google loves more than anything else………is……
Social Media
Google also considers…..
Your domain name The age of your site The number of pages in your site Keywords in your page title tags Inbound links from reputable sites Unique content on your site Frequency of your content change Site accessibility Strong internal links
Set up a profile Tone of voice Find followers/friends/disciples/advocates Share information Interact with others Grow your audience (REPEAT)
Not a broadcast medium
Your customers see your ad when they search
Your ad reaches users at the moment they demonstrate interest
IMMEDIATETARGETED
MEASURABLEACCESSIBLE
Keywords
Be highly specificPlurals
Misspellings
A Typical AdWords Ad
• Display URL (35 character limit)
• Ad Text (35 character limit)
• Ad Title (25 character limit)
Landing Page
Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action
Timing
Be seen in 15 minutes
Stop immediatelyConstantly improve
performanceExploit events &
industry newsWeekdays only
Last year we spent £450,000 of our clients’ hard earned cash …..
…and turned it into
£9,900,000 of new business for them
•Leave cynicism & fear at the door•Benchmarking is essential•Set a realistic budget•Use the keyword tool•Get on 10 directories•Get on Linked In•Play with Google Maps•Do something tomorrow
•Find your place online…..