Download - Business DNA and SEO presentation
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Business DNA and SEO
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3 Pillars of SEO •On Page •Off Page •Human Behavior
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3 Pillars of SEO •On Page •Off Page •Human Behavior What do people do when they
get there?
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Influences •Layout •Navigation •Content Do people find what they want?
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Business DNA The Convergence:
Where your value meets customer needs
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Business DNA
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Develop Your Business DNA
Find the Sweet Spot of your business, translate
to your website
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Business Segments •Cruisers •Sport Bikes •Dirt Bikes
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Business Segments •Sales •Service •Accessories
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Customer Segments
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Customer Segments
•Age •Gender •Interest •Life Stage
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Customer Buying Instincts
What do they really want?
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What do customers really want?
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Distinctions
What makes you different or better?
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Distinctions •Philosophical •Mechanical •Product •Virtual
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Philosophical Distinctions
•Values, beliefs, approach, etc.
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Philosophical Distinctions
“Live Consciously, Eat Deliciously”
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Philosophical Distinctions
•What you don't know will kill you
•Success isn't random
•Knowledge beats information
•Causes Trump Symptoms
•Community is better than isolation
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Philosophical Distinctions
•What are your core beliefs?
•What are you passionate about?
•Do you have a unique perspective or approach?
•What do you value most?
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Mechanical Distinctions
•How people interact with you or your product •Physical or otherwise
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Mechanical Distinctions
•Galaxy S4 Gesture / motion control
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Mechanical Distinctions
•Online check-in / app
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Mechanical Distinctions
•Addresses and card on file
•Wish lists
•Suggested items
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Mechanical Distinctions
•Fast response
•Client portal Online
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Mechanical Distinctions
•Any unique features to your product?
•How do people interact with you?
•Have a unique process?
•What promises can you make?
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Product Distinctions
•Unique, one-of-a-kind product or service
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Product Distinctions
The Nest Thermostat
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Product Distinctions
All Wheel Dyno
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Product Distinctions
Business DNA
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Virtual Distinctions
•Experience, Intelligence, etc
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Virtual Distinctions
•Intellectual capital?
•Special expert knowledge?
•Remarkable certification?
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Reverse the Lens
W.I.I.F.M. (Customer Benefits)
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Reverse the Lens
•Outcome •End result •Satisfaction
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Marketing Magnetics
Sticky Sayings
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Brand Personality
Express your brand with POWER!
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Application
•Layout •Navigation •Content •Color / visuals
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Application
•Get Help
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