![Page 1: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/1.jpg)
Business Innovation and Mobile & Web Solutions
R2i Vice President of Mobile, Wayne Chen Presented to Georgetown University
![Page 2: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/2.jpg)
2011: Top 5 Strategic Technology Trends
1. Pervasive Cloud Computing 2. Mobile Applications & Media Tablets 3. Next-Generation Analytics 4. Social Analytics 5. Social Experience
Confidential 2/14/13
![Page 3: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/3.jpg)
Mobile Strategy Expansion
Confidential
11,000,000,000…and coun,ng
![Page 4: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/4.jpg)
Fragmentation in Google’s Android
• Eight versions in two years • Performance roadblocks with older smart devices • O.E.M. customization
Confidential
![Page 5: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/5.jpg)
Confidential
![Page 6: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/6.jpg)
Social Mobile Experience
Confidential
![Page 7: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/7.jpg)
Mobile Exclusive Brands
Traditional Publishers will launch new, mobile only brands Vertical focus on content, increase stickiness Mobile application leverage new channels and new discovery options for consumers
Confidential
![Page 8: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/8.jpg)
Mobile application + Web
Leveraging existing technology Cross platform Unable to ID difference
Confidential
![Page 9: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/9.jpg)
Near Field Communication
Android Gingerbread API In-store purchases Adoption level increases
Confidential
![Page 10: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/10.jpg)
App Security Intensification
Personal Data Storage Security Threats Security Precaution and Need
Confidential
![Page 11: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/11.jpg)
In the news
1. AT&T is buying T-Mobile 2. Windows just partnered with Nokia 3. iPad 2 just hit 1 million 4. New tablet births 5. Honeycomb (promising and limited) 6. High fees for in-app purchases = road block 7. Enterprise and Small Business app explosion 8. Billions to be spent on Mobile/Marketing 9. Casual Gaming and Micro Payment will flourish 10. Location Based, Group Texting, Social Shopping a hit!!
Confidential
![Page 12: Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen](https://reader033.vdocument.in/reader033/viewer/2022060106/5481e9c4b4af9fa00d8b4675/html5/thumbnails/12.jpg)
Go and build the future
Confidential