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BUSINESS MESSAGE ANDBUSINESS PROPOSAL
EXECUTIVE TEAM :- SHRIDARA G N
SANDEEP D.S
SANDEEP MSHWETHA
SHALINI
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MEANING
A business message is a form of message used
to convey business related communication for
internal and external purpose
Internal purpose
External purpose
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NEED AND OBJECTIVE
To convey messages to the employees within the
organization.
to build a good relationship with potential customers
and suppliers.
To create network with outside agencies like bank,
financial institution.
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ORAL BUSINESS MESSAGE
• It is a primary mode of passing a message
• No need of formal structure.
• More frequently used in routine type of
messages.
• It is basically carries within the organization.
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WRITTEN BUSINESS MESSAGE
• It is in the written format.
• It should be in a formal way.
•
Basic steps to be fallowed.
• It may be in the physical format like letter or in
the format of electronic mail.
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Types of
Business
Messages
Positive
Persuasive
Negative
Routine
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POSITIVE BUSINESS MESSAGE
• This type of message applies for promotionand performance appraisal of employees.
• Buy back information to customers.
•Serving when advertising for a job hiring.
Ex : proposal acceptance , Hiring , promotion
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NEGETIVE BUSINESS MESSAGE
• Designed specifically to impart a message to
employees, clients or any other stake holder.
• To convey a sense of dismay or frustration
without being rude with a sense of professionalism being showcased with.
• Ex:-Job/Bid rejection, Contract denials
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PERSUASIVE BUSINESS MESSAGE
• This type of messages are usually framed For
influencing the person who receives the message totake into action what the message partakes.
•
A sales letter should be written at through persuadingthe receiver to take an immediate action to avail the
product or service.
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ROUTINE TYPE OF MESSAGES
• They are usually framed to give a routine type
of updated or modified information about
product/services.
• Designed to communicate with suppliers
vendors.
• Convey routine updated technical information
to employees in the organization.
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Business Messages Using Technology
Fax(facsimile)
Electronic Mail(e-mail)
Instant Messages(IM)
Text Messages
Blog Postings
Podcasts
Printed Memos and Letters
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THREE STEPS OF WRITING
BUSINESS MESSAGE
Plan Write Complete
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A) Plan Analyze the situation
Define your purpose and analyze the audience profile
Gather Information
Determine audience needs and obtain the informationnecessary to satisfy those needs
Select the right medium
Select the best medium for delivering message
Organize the information
Define main idea , limit the scope , Select direct orindirect approach , outline the content
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B) Write
Adapt to the audience
Be sensitive to audience needs with a you attitude ,
politeness , positive emphasis , bias free language .
Build a strong relationship with the audience by
establishing credibility and projecting company’s
image
Compose the message
Choose strong words that will help create effective
sentences and coherent paragraphs
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C) Complete
Revise the message
Evaluate content and review readability ,
Produce the message
professional appearance
Proofread the message
Review for errors in layout , spellings and mechanics
Distribute the message
Choose the medium for delivering the message,
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Business proposals
•INTRODUCTION:
A Proposal is a marketing tool that sells yourideas to others and also makes an offer to providegoods or services to potential or existing customer.
•
Classification of proposals:1. Internal and external proposals.
2. Solicited and unsolicited proposals.
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Internal and external proposals:Internal proposals are directed towards management
within the organization.
External proposals are directed towards the current and
prospective customers.
Solicited and unsolicited proposals:A proposal to supply specific goods, to solve a problem
and to exploit some situation, the proposal is solicited.
A proposal to identify the need and propose to meet it isunsolicited proposals.
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•The proposal-planning process:
The rule for proposals would be plan beforeyou write and write to the plan.
There are four major steps to planning process:-
1. Screening: Bid/No Bid decision.
2. Conduct a customer analysis.
3. Theme development.
4. Formulation of solutions and strategies.
5. Budgeting and scheduling the proposal.
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Proposal formats:
• Cover materials.
• Executive summary.
•
Need or Problem statement.• Technical solutions or methodology.
• Management and staffing profiles.
• Budget.
• Conclusion and recommendations.
• Appendices.
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