Download - Business Model Generation - Obi
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Business Model
generation
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Business Model is how to
create economical value
out of your idea
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Are you creating value
Selected features
Identify the
market segment
What is the
benefit
Confirm the
revenue streams
Design a process to
oversee the value
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The business model canvas
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Customer Segment
Mass market
Niche market
Segmented
Diversified
Multi-Sided platform
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Value proposition
Newness
Performance
Customization
Getting the job done
Design
Price
Cost reduction
Risk reduction
Accessibility
Usability
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Channels
Direct Vs. Indirect channels
Channel phase
Awareness
Evaluation
Purchase
Delivery
After sale
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Customer relationships
Personal assistance
Dedicated personal assistance
Self-service
Automated service
Communities
Co-creation
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Revenue streams
Assets sale
Usage fees
Subscription fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
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Pricing mechanisms
Fixed menu pricing
List price
Product features dependent
Customer segment
Value dependent
Dynamic pricing
Negotiation
Yield management
Real-time market
Auctions
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Key Resources
Physical
Intellectual
Human
Financial
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Key activities
Production
Problem solving
Platform/network
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Key partnerships
Optimization and economy of scale
Reduction of risk and uncertainty
Acquisition of particular resources
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Cost structure
Cost-driven
Value-driven
Fixed costs
Variable costs
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Innovation in Business
Model
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Se
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Se
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Ha
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1990
General Motors Business Model
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Importation questions for the Business
Model
1. How are we solving the problem or meeting the need?
2. What are the customers willing to pay to solve this problem
3. How large is my market
4. Do we have a competitive offering?
5. What is the status of the market/technology
6. How should I presented the product and its image
7. How much it will cost me to get my solution ready for the market