Download - Business model talk july 2013
Can I be a businessmodel?
YOUR BUSINESS MODELwhat is that all about?
2013
Many businesses fail
Big & Small
Small business failure:
4 out of 5 in year 1
e.g.HMV
JessopsBlockbusterComet (2x)
And let’s not talk about the …
Big failures since 2010:
Don’tblame the Economy!
YOURBUSINESS MODEL
AS THE KEY
Business Model def:
What you do
How you do it
Who you sell it to
K
E
Y
THE Value proposition
Cust
omer
s
Money
PracticalitiesPe
ople
Answers on a
post-it
K
E
Y
THE Value proposition
What
Need or Problemdo you solve?
No marketing
blurb!
K
E
Y
THE
Cust
omer
s
Who are your
Customersand what’s your
Relationship?
What do you Really know about you Customers?
K
E
Y
THE
Practicalities
What do you NEED toProduce?
Sell? Deliver?
Does it fit your ValueProposition?
K
E
Y
THE
Peop
le Who are the
People in your business?
StaffPartners
Stakeholders
K
E
Y
THE
Money
MoneyMoney Money
Revenueless
Costs =
???
Popular Business Models
NicheExpertise, small set of products / services, limited customer reach, straightforward
exchange
Most life-style businesses
LongtailSelling less of more = large # of niche product,
each sells infrequently
e.g. Netflix, Ebay, Facebook, Lulu.com, Amazon
Multi-sidedBrings together two+ separate customer groups
& facilitates the interaction
e.g. Credit Cards, Google, Ebay, Amazon market place
Bait & HookCheap/Free initial offer with a tie-in
e.g. Mobiles on contracts, Gillette Razors, Printers & cartridges
Free/FreemiumGives away product/service for free – financed
by other products / services
e.g. Skype, Google, Metro & Evening Standard, Museums in London, many mobile apps
K
E
Y
THE Value proposition Customer types
Customer relationships
ChannelsKey activities
Key resources
Key staff
Key Partners
Stakeholders
Income streams
Cost structures
Profits
Get the
tools
I see Change Scan
the Future
Grabopportunities
Enjoy your business
Acknowledgement
Content and CanvasThe business model canvas has been derived from the business model canvas developed by
Alexander Osterwalder and Yves Pigneur in their book “Business model generation”. The original canvas has been remixed based on my personal experience with clients.
Link to the original source: The business model patterns are also based on the same book by Osterwalder / Pigneur
ImagesFlickr,
Urban Mogul Life Decca Records
Design inspirationEric Feng & SlideComet
(
)