Download - Business Olympics Power Point Instructions
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Make Your Presentations
SuccinctWell reasonedCompelling
Basic Power Point Guidelines
1Basic Power Point Guidelines
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PART IWhat is an effective presentation?
1. Story telling
2. Directed to a particular audience
3. With a purpose
4. With solid analysis and facts to make the story compelling
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Storytelling
•Background/Situation/Context•Problem/Barrier/Central Question•Answer/Recommendation •Conclusion
Effective presentations tell a persuasive story.
•Source: wikipedia.com 3Basic Power Point Guidelines
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Audience and Purpose
• Who is the audience?
• What are his/her top priorities?
• What questions will he/she ask?
• What does he/she already know about the subject?
• Why is this presentation happening?
• What decisions/outcome would you like?
• Are the next steps clearly defined?
Great presentations are written with theaudience and purpose in mind!
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Horizontal logic
Verify that the horizontal logic…
• Tells a compelling narrative• Addresses the audience &
purpose• Demonstrates strong
deductive reasoning• Finishes with a clear set of
next steps• …..Are you ready for the
“elevator test”?
•With every presentation, you should check the horizontal logic
•With every presentation, you should check the horizontal logic
5Basic Power Point Guidelines
With every presentation, you should check the horizontal logic.
Horizontal logic should prevail not only on the
individual slides, but from one
slide to the next throughout the presentation.
For example, the headlines from slide to slide
should flow and tell the story.
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Vertical logic
Each headline should be well supported by the content on the page (aka “vertical logic”)
The main point of the slide, the headline, should be clearly highlighted in the details
You should test the vertical logic of every page in your deck (PowerPoint slides)
Don’t drown your audience – move details into the appendix
Each headline should be well supported by the content on the page (aka “vertical logic”)
The main point of the slide, the headline, should be clearly highlighted in the details
You should test the vertical logic of every page in your deck (PowerPoint slides)
Don’t drown your audience – move details into the appendix
6Basic Power Point Guidelines
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Vertical Logic – “So What” test
• Are you telling me anything new?
• Why is this important? Should I care?
• What conclusions should I draw?
• Are the findings clearly stated?
•So What? Review each page in your presentation. Wear the hat of your target audience…
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Elevator test
• You are in the elevator with your target audience member
• You have about 30 seconds until you reach your floor
• Can you present your story?– Succinct– Well reasoned– Compelling
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The writing process
DEVELOP YOUR
HYPOTHESES
DO
ANALYSES
REFINE
OUTLINE HORIZONTA
L LOGIC
DRAFT
VERTICAL•LOGIC
TEST & REFINE
Writing is an iterative process. Develop hypotheses and outlines
early. Make lots of revisions!
Writing is an iterative process. Develop hypotheses and outlines
early. Make lots of revisions!
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SummaryThe Presentation
• Tell a story• Remember your audience and their agenda• Have a purpose and a desired meeting
outcome in mind
The Process for writing the presentation• Create outlines and hypotheses as soon as
possible• Test your horizontal logic• Prepare for the elevator test• Test your vertical logic• Force every page to pass the “so what?” test• Have fun & be creative
What is an effective executive presentation?
How do we write one?
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Summarize the key elements of your presentation
STORYSTORY
AUDIENCEAUDIENCE
Top 6-8 points of your story ( e.g. the elevator version)
AttendeesTop Issues/Concerns
– –
Purpose/Desired Outcome– – – –
PURPOSEPURPOSE
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What Did We Learn?
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PART 2Basic Rules for Presentations
• Contrast is important.
• For paper…– Dark text on a light background.
• For slides….– Light text with dark background.
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Basic Rules for Presentations
• For projection…– Light text on a semi-dark
background.– The eye is attracted to the light
on the screen.
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Basic Rules for Presentations
• Stick with a single background.
– The background is the stage for your information.
– Set the stage and leave it alone!
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Basic Rules for Presentations
• Don’t try to dazzle the audience with flying text and sounds.
• Use graphics to emphasize your points.
• Keep you text limited to the
4 X 4 rule.
4 lines of text; 4 words per line.
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Basic Rules for Presentations
Balance
• Do not center bullet points.
• It makes the text ragged.
• And hard to read and follow with your eyes.
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Basic Rules for Presentations
Balance
• Generally, left-justify bullets.
• This keeps things neat..
• and easy to follow.
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Basic Rules for Presentations
Balance
Centered graphics leave little room for text.
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Basic Rules for Presentations
Balance •Place graphics off-center.
•More room for text.
•Better balance.
•More pleasing to the eye.
•Left placement leads the eye to the text.
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Basic Rules- Capitalization
•AVOID ALL CAPS – VERY HARD TO READ.
•First Cap - More Formal.
•Harder To Type And More Decisions.
•This is an example of capitalizing the first word.
•Less formal.
•Easier to type and fewer decisions.
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Use Restraint With Fonts
• Employ only a few..stick to familiar fonts
• Stay away from gimmicky fonts unless for a theme.
• Keep type sizes consistent.• Serif vs. San Serif.• DON’T USE ALL CAPS.
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Choose Fonts Wisely
• Italics are more difficult to read.
• Use bold when you want some words to stand out.
• Font size– Easy to read (18 pt)
– Easy to read (24 pt)
– Easy to read (32 pt)
–Easy to read (48 pt)23Basic Power Point Guidelines
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Avoid Text Overload
Having too much text on the screen can defeat the purpose of using PowerPoint. The slides begin to look like a jumble of text, making slides difficult to read and unrecognizable from each other. People will either try to read everything or copy everything down or they will lose interest. List only the key points. If you have more info to include use more slides or create handouts.
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Basic Rules That You Must Have to Have a Good
Presentation.•One of the most common mistakes in creating a presentation is to place too much information on the screen. This can cause the reader to become distracted from the speaker…just like you are now. Audiences are much more receptive to the spoken word. 25Basic Power Point Guidelines
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Basic Presentation Mistakes
•Too much information.
• Reader gets distracted
• Audiences are much more receptive to the spoken word.
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Basic Rules
Keep it simple..
• Make bulleted points easy to read.
• Keep text easy to understand.
• Use concise wording.
• Bullets are focal points.
• Presenter provides elaboration.
• Keep font size large.
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Basic Power Point Guidelines
• Use builds…don’t give them too much info at once
• Use the same slide transition
• 4 X 4 Rule
• Number your slides
• Brand your slides
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Choosing a Color Scheme
• Stick with power point defaults.
• What may look good on your computer may be unreadable in the classroom.
• Remember to use strong, contrasting colors.
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Use Contrasting Colors
• Light colors on dark background.
• Dark colors on light background.
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Clip Art & Graphics
• A few excellent graphics are better than many poor ones.
• Photographs can be powerful.
• Don’t allow text
to creep on to a
picture.
• Use sparingly!
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Printing Your Presentation
When printing your presentation for distribution to the judges, please:– Choose “Handouts”– Print several slides per page such as 4– Make sure the font size is readable in the print
out– Choose “pure black and white”
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•Religious leader
•Civil rights activist
•Author/poet
•Labor activist
•Minister
•Antiwar activist
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Is this a good slide?
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Martin Luther King Jr.
•Religious leader
•Civil rights activist
•Author/poet
•Labor activist
•Minister
•Antiwar activist34Basic Power Point Guidelines
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What Did We Learn?
Basic Power Point Guidelines 35