Download - Business Presentations
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Business PresentationsBusiness Presentations
• Speaking vs. Writing• Types of Presentations• Purpose• Audiences• Contents Selection• Visuals and Language• Transitional Language
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Speaking Requires ... Speaking Requires ... (I)(I)
• Simpler Vocabulary“air support” “bombing”“energetic disassembly” “explosion”“rapid oxidation” “fire”
“during the course of” “during”“small number of” “few”“in the event that” “if”
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Speaking Requires ... Speaking Requires ... (II)(II)
• Shorter SentencesIn the majority of instances, component
failure was caused by cigarette smoke.
Cigarette smoke has frequently caused component failure.
Frequently, cigarette smoke caused component failure
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Speaking Requires … Speaking Requires … (III)(III)
• Explicit TransitionsFirst …, Second …, then …Now let’s move to …As I said earlier …I’d like to begin by …Let’s remind ourselves of the …I’d like to finish by …
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Speaking Requires… Speaking Requires… (IV)(IV)
• Repetition for Emphasis & SummarisingSee your good times come to color in
minutes: pictures protected by an elegant finish, pictures you can take with an instant flash, pictures that can be made into beautiful enlargements.
Murtz Rent-a-car is first in reliability, first in service, and last in customer complaints.
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Speaking Requires… Speaking Requires… (V)(V)
• Visual Aids -Graphs & Tables-3D Objects-Computer Projections-Videos
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Delivery of Delivery of PresentationPresentation
• You check some notes• You memorise it completely• You read a text as you present
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Purpose of Purpose of PresentationPresentation
• To Entertain • To Persuade • To Inform
• What do they need to know
• How much do they need to know
• What will be the consequences
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Presentation Presentation Audiences Audiences
• Why are they here?• What interests do they have in the
talk?• How much do they know about
the presentation’s topic?• How many are coming?• Is this the only presentation?
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Who are the Who are the Audiences?Audiences?
• Academic vs. Non-academic• Managers vs. Subordinates• Experts vs. Non-experts• Native Speakers vs. Non-native• International and Mixed
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Presenting to PersuadePresenting to Persuade
• Needs
• Wants • Desires
• Economic Security
• Social and Professional Approval
• Protection• Aesthetic
satisfaction
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Presenting to PersuadePresenting to Persuade
• Appeals • Emotional• Rational
• Direct• Indirect
Would you like to become a Celebrity?
Are you making money?
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Structure of Structure of Persuasive Persuasive
PresentationsPresentations• Opening• Intensification of Need and Desire• Supporting with Proof• Closing
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Persuasive OpeningsPersuasive Openings
• DirectOur new Top Quality razor blades
give a closer, cleaner shave than any others on the market
• IndirectDo your customers ask for blades
that give a closer, cleaner shave?
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Need & Desire Need & Desire IntensifiedIntensified
• Use either emotional or logical appeals to show how their needs are satisfied
• Step ahead of the listener’s objections and incorporate answers into your presentations
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Supporting ProofSupporting Proof
• Visual exhibits• Demonstrations• Testimony of users• Examples of experience• Statistics of productivity
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Closing PresentationsClosing Presentations
• Summarise the advantages for the audience.
• Avoid negative attitudes suggesting a trial or consideration period.
• Try to arrange for another meeting at a later date.
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Presenting to InformPresenting to Inform
• Reporting• Summarising• Giving Instructions• Communicating Processes• Describing Mechanisms• Defining Policies• Analysing a Situation
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Transitional LanguageTransitional Language
• Introductory• Sign-posting• Starting• Moving on• Clarifying• Visual reference• Develop a point• Back reference
• Deal with questions
• Giving Examples• Concluding • Conjunctions• Adverbs• Prepositions
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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Visuals and LanguageVisuals and Language
• Refer to the virtual campus for a detailed appendix with the expressions.
• Available in the “Additional Information” folder.
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Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales
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DeliveryDelivery
• Appear as Self-Confident• Capture the Interest & Attention• Look at the Audience• Show Enthusiasm• Speak Clearly & Use intonation• Stand Naturally & Avoid Toying• Close, don’t just stop speaking