Download - Business Review Australia - August 2014
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WWW.BUSINESSREVIEWAUSTRALIA.COM | August 2014
THE COUNTRIES BEST BUSINESS SCHOOLS
BANKING ON INNOVATION: DRIVING MOBILE
PAYMENTS DEVELOPMENT
YOUR NEXT VIDEO MARKETING CAMPAIGN
FIVE SAVVY BUSINESS WOMEN AT THE TOP OF THEIR GAME
ENTREPRENEURS
AUSTRALIAS FEMALE
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The landscape of business thrives on competition.But what happens when the industry thinks competition has
been eliminated?
Business Review Australia takes an in-depth look into
leaders in the telecommunications sector, and shares
what they have to say about the current competitive field.
To keep with this issues theme, we detail the best business
schools in Australia that will give you a competitive edge
in the workplace. Whether you are at the top of your game
or just starting out, furthering your education in business
will always be a step in the right direction. And Dan Ratner,
managing director at uberbrand and a return contributor for
us, shares how video marketing can make your business
more competitive.
We also spotlight five of the top young femaleentrepreneurs
in Australia, and discuss the technological developments
banks are implementing with smartphones.
I hope you enjoy the issue!
Laura CloseEditor
Kenji Nishi
Kenji Nishi is the market-ing and business develop-ment director in Gemalto for South East Asia and Japan. In charge of the strategic relationship with telecom op-erators, financial institutions and retailers, he is focused on promoting and deploying NFC across the area. Prior to this position, Kenji was handling the development of NFC compliant products for Japan, Korea, Hong Kong, Taiwan and China for more than 5 years.
Dan Ratner
Dan Ratner is managing director of branding and communications agency, uberbrand. He has more than 15 years experience in marketing, communications and branding and is pas-sionate about branding as an enabler to fulfil organisational objectives. Working closely with uberbrands clients, Dan works to understanding the current customer perception in the context of business goals and aspirations.
CONTRIBUTORS
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E D I T O R S C O M M E N T
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EXPLORATION
42 Petro-King International
56 Energyworks Limited
CONSTRUCTION
66 Waikato Expressway Project NZ Transport Agency
82 Blacktown Mt Druitt Hospital Project
94 M+W High Tech Projects Malaysia
106 North Construction
116 Queensland Department of Transport and Main Roads
134 Timber Development Association (TDA)
ENERGY
138 Remondis
MINING
146 MillenniMineralsum
156 RMA Automotive
162 Pilbara Regional Council
MANUFACTURING
168 WRS Group
174 SRXGlobal
130NAMCOR
CONTENTS
42
66
Shore Gold
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COMPANY PROFILES
FEATURES
CONTENTS
This month we focus on the customer experience with the latest technology
6 LeadershipAustralias Top 5 Female Entrepreneurs under 40
12
FinanceBanking on Innovation: Driving Mobile Payments Development
18 TechnologyAustralias Telecom Giants: The Future of Competition in the Industry
26 MarketingYour Next Video Marketing Campaign
34
Top 10Australias Best Business Schools
42Petro-King International
FOOD
182 Australian Macadamia Society
188 Commonwealth Fisheries Association (CFA)
194 Sheepmeat Council of Australia (SCA)
HEALTH
200 BridgeCrest Medical
SUPPLY CHAIN
206 John Holland Rail
TECHNOLOGY
220 Data#3
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188
Shore Gold
Commonwealth Fisheries Association (CFA)
5
Petro-King International
66Waikato Expressway Project NZ Transport Agency
162Pilbara Regional Council
182 Australian Macadamia Society
200BridgeCrest Medical
206John Holland Rail
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LEADERSHIP
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7TOP 5 FEMALE ENTREPRENEURS UNDER 40WRIT TEN BY: L AUR A CLOSE
AUSTRALIASWhat do a personal finance expert, a baker, a computer software maven, a model and an IT cabling authority have in common? These five young, savvy businesswomen are at the top of our list of Australian entrepreneurs
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THIS IMPRESSIVE COLLECTION of women demonstrates the very
nature of entrepreneurial spirit. No
matter the sector, these five have
brought innovative thinking and
passion to their businesses, working
from the ground up to create industry-
topping companies. Business Review
Australia shares what led them to
found their businesses, and what
motivates them daily.
Tammy May MyBudget Tammy May founded MyBudget in
1999 when she was just 22 years
old. The goal of the company is to
help people
gain control of
their personal
finances and
debt, and
May started
it all from her
kitchen table.
She discovered
her purpose
while working at a legal firm and
seeing firsthand how devastating and
overwhelming debt can be, especially
when the clients did not have any
real idea how to take control of their
money and spending.
MyBudget currently processes over
2.5 million transactions and manages
over $550 million in salaries on behalf
of thousands of clients every year
and theyve helped nearly 40,000
people since the company was
founded.
May and the business have won
several awards, including Telstra
South Australian Business Woman of
the Year, the Yellow Business Owner
Award and the Australian Government
Business Innovation Award in 2007
and Ernst and Youngs Entrepreneur of
the Year in 2008. Shes also been listed
on several successful women lists,
including SmartCompanys 2010 Top
Female Entrepreneur list. High on her
list of personal achievements are her
two children.
Sheryl ThaiCupcake CentralSheryl Thais story begins with a
cupcake. Before the IT consulting
company she worked for went under
Tammy May
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during the global recession, she
was inspired by the fervour around
a cupcake shop she visited while in
New York City. She began baking at
home; requests turned into orders,
and orders turned into catering large
events with delicious cupcakes.
She founded Cupcake Central in
2010 with Thin Neu, just 9 months after
she started baking from home. One of
the things she is most proud of is the
culture in the workplace, where the
company is growing a team of young,
passionate, dedicated staff.
Cupcake Central has expanded
to three stores in 3 years, and Thai
has since put out a cookbook titled
Hatch That Dream, which references
the bakerys motto. Thai won Young
Entrepreneur of the Year in 2013, and
credits her whole team with the honour.
She has also co-founded the
League of Extraordinary Women, a
young female entrepreneur initiative,
with the vision to create a community
focused on connecting young female
entrepreneurs to form and create real
relationships and friendships in
the workplace.
Karen CarissPageup PeopleKaren Cariss founded PageUp People,
a single-platform, integrated talent
management technology provider,
with her husband Simon at the end
of the dotcom era. The company has
grown to over 60 employees on their
software and consulting services, with
clients like Coles, Origin, the National
Australia Bank and BHP Billiton.
The companys reputation as a
leading brand in talent management
is buoyed by the companys financial
stability in a less-than-stable business
climate PageUp People has never
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Miranda Kerr is known best as the
first Australian Victoria Secret Angel,
and as one of the highest paid models
of this generation. But shes also a
savvy businesswoman - in 2009, she
launched her own brand of organic
skincare products (with George
Moskos) called KORA Organics, and
became the face of the company.
Kerr is not just the pretty face of the
ad campaigns though. Before starting
her modelling career, Kerr studied
nutrition and health psychology,
which influenced her to developing
the line with organic chemists, aroma
therapists and formulators, a process
that took 4 years. Her work as a model,
and seeing the unpronounceable
chemicals in the products that were
constantly used on her skin, had a big
impact on her decision to found
the line.
The skincare products are a unique
blend of essential oils and natural
and certified organic ingredients; all
products in the KORA line are 100
percent produced and manufactured
in Melbourne.
Her self-help book Treasure
Yourself: Power Thoughts for My
Generation, was released in August
of 2010, and her second book
had to raise capital. Cariss made this a
priority, which has since helped them
acquire investments to expand to Asia
and other emerging markets.
In 2014, Cariss company won
the Australian Achiever Award for
Excellence in Customer Service for the
ninth year in a row.
We are all about people, Cariss
said. its not just in our name, its in
our DNA. Thats why we strive year
after year to earn the much sought
after Highly Recommended seal of
approval from the Australian Achiever
Awards.
Shes won the Ernst & Youngs
Young Entrepreneur of the Year award
(in 2008) and the Victorian Telstra
Womens Business Award in 2009.
Her family, as well as the growth and
success of this now-global company,
rate high on the list of things of which
she is most proud.
Miranda Kerr KORA Organics
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Empower Yourself was announced in
October of 2013.
Like many young female
entrepreneurs, Kerr balances her
day job (or several day jobs, in this
case) with her full-time job as mother,
and like May, says that motherhood
has been the biggest and best
achievement in her life.
Nicole Kersh4CablingFor most businesses, a brick-and-
mortar store comes first. This wasnt
the case for 4Cabling, Nicole Kershs
one-stop-shop for all cabling needs.
She founded the company with the
knowledge that her familys electrical
cabling business was missing a large
chunk of the market by only being
open during tradies hours.
Kersh taught herself HTML coding,
built a website and began selling
cables, server racks and other data
and communication equipment
online directly to companies, all while
managing the business in between her
university classes at age 21.
Currently, the company does
$6.5 million in business a year.
And although she and her 20-plus
employees joke about the talk that
4Cabling will dominate the cable
market, shes already got a 15 percent
share of the industry in Australia.
Her online store has eventually led
to a storefront in Sydney, and Kersh
is looking to open another location
in Melbourne. Like many on this list,
she was the winner of Ernst & Youngs
Entrepreneur of the Year in 2013.
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A U S T R A L I A S B A N K S H A V E B E C O M E I N C R E A S I N G LY I N V E S T E D I N D E L I V E R I N G N E W PAY M E N T S T E C H N O L O G Y T O C U S T O M E R S , S P U R R I N G E X C I T I N G D E V E L O P M E N T S I N T H E I N D U S T R Y.
BANKING ON INNOVATIONW R I T T E N BY:K E NJ I N I S H I , M A R K ET I N G A N D B U S I N E S S D E V E LO PM E NT D I R E CTO R AT G A M A LTO
IT IS NOT hard to identify where the future innovations for banks are going
to lead us. With mobile technology
growing as quickly as it is, banking is
just one of many industries that has
had to try and adapt to keep up with
consumer demand for easier, mobile
solutions to their banking needs.
The banking industry is historically
seen as a resilient and unwavering
force - riding out the ups and downs
of the markets as a conservative
constant rather than a risk-taking
innovator, said Kenji Nishi, the
marketing and business development
director at Gemalto, a world leader in
digital security.
And while this consistency from one
of the most influential sectors in our
business world today is reassuring, it
has not been enough for everyone. As
the number of people in Australia with
smartphones continues to increase
(smartphone users have been the
majority of mobile phone owners for at
least a couple of years now), the demand
and expectation for mobile banking
services has increased right alongside.
Mobile payments, powered by
NFC (near-field communication)
DRIVING MOBILE PAYMENTS
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BANKING ON INNOVATION
technology, are quickly taking centre
stage in Australia, shared Nishi.
Developing this technology, which
allows consumers to tap or wave
their mobile phone in front of an NFC
terminal to make a payment, involves
cooperation between telcos, financial
organisations, and security providers.
And while the industry that has
traditionally been the conservative
force in a sea of innovation, its now
the banks that are actively driving the
changes in this space, Nishi reported.
In this exclusive article for Business
Review Australia, Kenji Nishi
shares how banks are changing
the landscape of mobile
technology for good.
DRIVING MOBILE PAYMENTS
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Bankings contributions Over the past year, Australias banks
have become increasingly invested in
delivering new payments technology
to customers and it has spurred
exciting developments in the industry.
All of the Big Four (CBA, Westpac,
NAB and ANZ) now issue contactless
cards, having witnessed staggering
growth since their deployment.
Westpac stated that over a period
of 12 to 18 months, contactless
payments jumped from 10 percent to
60 percent.
Now, these financial institutions are
banking that their ventures into mobile
payments technology will achieve
similar results. Commonwealth
Banks CommBank app allows users
to Tap and Pay with their mobile
and Westpac predicts three million
people will make an average of five
contactless mobile payments per
month next year resulting in an
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industry worth $3 billion.
This NFC technology offers
users all of the benefits they enjoy
with contactless cards including
convenience, ease of use, security
and speed of payment, as well as
the opportunity to more closely
integrate their mobile phone/device
into their day-to-day. For instance,
Commonwealth Bank customers are
now able to withdraw cash from ATMs
without even using a card. Instead,
users log on to the banks mobile
app, select the amount they wish to
withdraw and receive a code to enter
into the ATM as well as a PIN sent via
text to their phone.
In Westpacs most recent trial,
customers scanned their fingerprint
to log onto its banking app and St.
George recently became the countrys
first bank to tap into the wearable
technology trend, with a new banking
app designed for smartwatches. All
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platform, which is why trust is a main
factor in these new innovations. Not
surprisingly, the latest research shows
that consumers are more likely to
choose payment methods provided
by financial institutions, such as card
payments, BPAY, direct debit and
direct transfer payments.
In a recent survey by RFi Consulting,
55 percent of respondents named
security as one of the top three
factors that influence how they
decide to pay for an item with
29 percent saying it was the most
important factor, the largest
percentage of all the responses.
Security has been a critical factor
for banks in the development of the
newest mobile payment technologies.
For example, if an NFC-enabled
phone is lost or stolen, consumers are
protected against fraudulent account
activity in the same way as their
contactless debit and
credit cards.
The payment apps can be disabled
by the bank, similar to putting a
hold on a credit card. Additionally,
consumers can choose to manage
their transactions with a PIN code and
certified third-party service managers
handle the payment applications
of these innovations make it easier
for consumers to go about their day
without the use of cash or traditional
payment cards.
How security plays into innovation Security is at the core of any payments
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remotely in secure data centres.
With the continued integration of
smartphones into our daily lives, one
may argue that storing banking details
in a phone is inherently more secure
than traditional cards simply due to the
connection between consumers and
their smartphones.
While its common to misplace a
wallet or credit card, consumers are
more accustomed to checking their
phone throughout the day and would
be likely to notice immediately if it
went missing.
In the latest Advanced Payments
Report, 76 percent of respondents
named banks and financial institutions
as the top players most likely to drive
growth in mobile payments, and with
the latest developments unveiled in
Australia, its easy to see why. The
real driver of growth, however, will
be solutions that offer a seamless,
integrated payment experience for
consumers as well as manage the
trust those consumers they have come
to expect
All of the Big Four banks now issue contactless cards, which have jumped payments in this form from 10 to 60 percent in 18 months
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W R ITTE N BY: LAU RA C LO S E
TECHNOLOGY
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Australias Telecom Giants
The Future of Competition in the IndustryWith MacTel issuing a formal complaint against Telestra for their alleged misuse of market power, Business Review Australia examines the current competitive mood in the telecom sector.
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African mine workers
THE TELECOMMUNICATIONS INDUSTRY in Australia is going through a period of change, led
by several factors. Advances in
cloud storage and cloud security,
a high Australian dollar, fast-
moving smartphone technology
and alleged monopolies within
the sector are forcing the industry
leaders to re-evaluate current
business strategies.
To keep you informed, Business
Review Australia analyses the top
influencers in telecommunications to
see where the industry is going next.
Telstra: No Longer in Infrastructure? Australias largest telecom and media
company, Telestra, has a presence in
just about every telecomm subsector,
although that seems like it is soon
about to change. News broke at the
beginning of July that the company
has accepted structural separation in
the face of the renewed efforts for the
fibre-to-the-node network presented
by the new communications minister.
With Telstra effectively no longer
an infrastructure company, the next
move is to figure out their involvement
with the continued work on the
National Broadcast Network (NBN).
Categorisation of the NBN seems
to be an acquisition of a previously
privatised asset. And since Telstra is
participating in building two big pilot
FTTN networks in New South Wales
and Queensland, involvement in the
country-wide FTTN rollout would not
be a surprise.
The starting price for negotiations,
set in June of 2011, is around $11
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billion. A large part of NBN Cos new
budget of $41 billion could end up in
Telstras pocket after a deal is reached,
considering the assets NBN will be
acquiring from the company are worth
more now than they were in 2011. The
government will also be looking to buy
Telstras hybrid fibre-coaxial cable
network and is currently negotiating to
also buy the companys copper.
African mine workers
With Telstra participating in building two big pilot FTTN networks in New South Wales and Queensland, involvement in the country-wide FTTN rollout would not be a surprise.
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Centre Service Provider of the Year
award in 2013, demonstrating their
commitment to their customers.
Early July sung a different tune
however when the company
announced that it would be
downgrading their full year earnings
by around $3 million. Several
factors contribute to this drop in
earnings, including increasingly
Macquarie Telecom Downgrades Earnings, But Optimistic Macquarie Telecom, a managed
hosting and telecommunications
company with offices all over
Australia, also has a lot of changes
on the way. In terms of good news,
the company was recently awarded
the Frost and Sullivan Australian Data
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fierce competition from several other
companies like Telstra. Macquarie
Telecom has also delayed several
of their large government contracts,
pushing the expected revenues from
these projects from the end of the
financial year 2014 into the first quarter
of next year.
Macquarie Telecoms mobiles
business has also experienced faster
than anticipated customer migration
away from its higher margin offerings
to its lower margin platforms, the
company said in a statement.
[Our] dedicated managed hosting
customers are progressively moving
from its higher cost dedicated
managed server infrastructure offering
to its lower cost virtual private cloud
offering. The speed of this migration
has been greater than anticipated over
the past six months, putting downward
pressure on hosting earnings for
the half.
Macquarie sees an end to the
downgrades however, calling for a
balancing out of their earnings in
the first half of their 2015 financial
year. The cloud-based storage they
are currently implementing is less
expensive to fund than other storage
options, and should offset this years
slightly lower earnings.
Vodafone Redefining Data Plans In an industry-first, Vodafone the
British multinational telecom company
is offering its customers unlimited
data in the first two months of their
updated mobile Red Plans. This move
allows the customer to understand
their data-usage patterns before
wholly committing to their 12- or
24-month contract.
Marcquarie Telecom was recently awarded the Frost and Sullivan Australian Data Centre Service Provider of the Year award in 2013.
Macquarie Telecoms mobiles business has also experienced faster than anticipated customer migration away from its higher margin offerings to its lower margin platforms, the company said in a statement.
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This plan also offers the inclusion
of 13 and 1800 numbers, infinite talk
allowance, and a change to automated
data add-ons.
In conjunction with this plan,
Vodafone has also bumped data
allowances from the original set limits
of their 2013 plans. The 24-month Red
Plans will now come in $70, $80 and
$100 tiers. These plans offer 3GB,
4GB and 6GB of data respectively (up
on the original caps of 1.5GB, 2.5G
and 5GB that were included when the
plans launched in 2013).
Telecom Competition? Both Macquarie and Vodafone
have taken action - in the form of
statements and formal complaints -
against Telstras alleged monopoly of
the telecom industry in Australia.
Macquarie has issued a formal
complaint to the Australian
Competition and Consumer
Commission (ACCC) for bullying other
companies and their customers, and
an alleged misuse of market power
regarding its wholesale partners.
Macquarie claims they resorted
to the complaint, issued in July,
because months of negotiations went
unresolved.
The formal complaint details
Telstras alleged practice of locking
regional customers into sub-standard
services and limiting their choice
of mobile providers. Telstra was
supposedly doing this by refusing
to provide 4G services to wholesale
providers, which led to their wholesale
partners offering customers restrictive
data caps that were uncompetitive
with their own retail offerings.
Vodafone on the other hand,
has voiced their concerns to
the completion policy review.
The company believes that
Telstra has a dominance on the
telecommunications sector that is
detrimental to the public.
(There is) virtually no effective
fixed and mobile competition exists
in regional Australia, said Vodafone.
This is of significant benefit to
Telstra, positively reinforcing
Telstras enduring, pervasive, and
unprecedented market dominance.
It is our view that policy makers and
regulators in Australia have tolerated
a telecommunications market where
the incumbent has been protected
from effective competition. A high-
powered competition policy review
and development entity should be
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created to independently advise the
various state and Commonwealth
governments and to formally review
all regulation against competition
principles.
With Telstra currently under heat
from much of the sector, it will be
interesting to see how the ACCC
responds. Should their operations be
declared a monopoly, what effect with
that have on their involvement with the
NBN project? Only time will tell.
There is virtually no effective fixed and mobile competition exists in regional Australia, said Vodafone. This is of significant benefit to Telstra, positively reinforcing Telstras enduring, pervasive, and unprecedented market dominance.
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YOUR NEXT VIDEO MARKETING CAMPAIGNWITH THE CURREN T TECHNOLOGICA L A DVA NCES, V IDEO M A RK E T ING IS ACCESS IBLE TO M ORE BUS INESSES T H A N E V ER . DA N R ATNER, M A N AG ING D IRECTOR AT UBERBR A ND, E X PL A INS WH Y YOUR CO MPA N Y SHOULDNT M ISS OU T ON I TS BENEF ITS .
MARKETING
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W R IT TE N BY: D A N R ATN E R , M A N A G I N G D I R E CTO R , U B E R B R A N D
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USING VIDEO IN the past was in the realm of specialist crews and
production companies. Because of
current simple everyday technology,
easy-to-use software and the
internet, online marketing videos
are fast becoming an effective way
for businesses to better connect
with their audiences, and given 69
percent of internet traffic is predicted
to be video content by 2017 (Cisco
Visual Networking Index: Forecast
and Methodology, 2013-2018), its
something marketers should be
considering to add to the mix.
Using video helps bring a brand to
life by communicating key messages
and campaigns in a highly visual and
lineal format. This makes it an effective
way to convey a message or idea in a
simple way that is easy to understand,
digest and share.
And this sharability is a key benefit
for businesses. Videos can be reused
repeatedly across businesses: on a
website, in e-newsletters, showcased
to new business targets, pushed out
through social media and presented
during events. And the nature of video
means that users can also share
content with each other, creating a
viral effect that can increase your
reach for free.
Video can be a great way to tell
a story in a simple way, helping cut
through the marketing noise but with
the opportunity to share it virally. It is
fundamental to get the message and
engagement right. The best marketing
videos will engage the viewer and elicit
the desired feeling or response.
One of the best examples of
effective online video is the Victorian
Metro Trains safety message to
engage a younger demographic.
The Dumb Ways to Die video uses
a catchy script and tune with simple
animation; it creatively captured
the attention of its audience and
successfully spread the message
through a massive word of mouth
response that to date has received
over 85 million views on YouTube.
However, to get it right, businesses
must understand that for a video to
be truly successful and engaging,
they must start by thinking about
what they want to say to who, and
what they want their audience to do
before creating the content. The trick
is in balancing the brand message
with an idea that is interesting for the
target audience.
There are several things to consider
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if you want to get the most out of an
online video.
How to tell your story succinctly People online are unlikely to watch
lengthy videos. Ideally videos
should be no longer than a minute.
Because of this limited time it is
important you focus on defining key
messages the what you want to
say and using this as the platform
for creating an engaging idea that
helps tell the story. It makes it easier
if you separate the objective of your
communication from the idea and
use this to create a narrative you
want to tell. For example, the idea
for Dumb Ways to Die comes from
the objective to draw attention to
people taking risks with trains. Dumb
Ways to Die becomes the narrative
that illustrates the objective.
Using this key information
point makes up the platform for
communication. A truly compelling
video seeking to get cut through and
shared uptake should communicate
this concept in an engaging way, so
Video production equipment
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best to avoid simply talking about
a product or service. The creative
direction, the script, voice overs, the
look, the feel, any music or sound
effects, font, design and colours are
all factors that contribute to the kind of
emotion that will be sparked amongst
viewers and must be in line with the
message and the idea.
Charles Stuart University, for
example, created a short video piece
as part of their marketing campaign
to attract new students. The video
captured the essence of what the
university stands for: better outcomes
through partnership using curiosity
as the idea that carries the narrative.
The word curiosity encapsulates
everything about university life at CSU:
curiosity about what you could learn,
where your qualifications might lead
and what you can really achieve given
the chance.
The video takes the audience on
a journey into the possibilities of
studying with CSU.
Financial services information firm,
Veda, also uses marketing videos to
help explain complex concepts in a
simple way. When Veda launched its
marketing services brand Inivio, they
used video to succinctly and creatively
explain their vision and point of
difference in the market.
The video is fun and quirky, while
still portraying the benefits Inivio can
provide businesses. The music and
narration is also emotive, aiming to
stimulate emotion amongst viewers.
Production costs and standardsMany businesses are discouraged
by the perceived high costs of making
videos. Cost neednt be a restriction
MARKETING
-
3 1
however.
Production costs have fallen
significantly and you no longer have
to be technologically savvy to create
a video. In fact, some organisations
have created videos using nothing
more than an iPhone.
In 2009 Queensland Tourism ran
the Best Job in the World campaign
advertising for job applicants to
submit online video applications. The
approach allowed users to generate
and showcase their own content while
at the same time tapping into the
power of social media sharing, which
in turn drew worldwide
attention to Queensland.
The approach can easily be
extended to other industries. For
example, food services companies
could easily showcase their product
via the use of video by creating
YouTube channels that allows
consumers to upload them.
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How to maximise the value you get from the video The true value from videos comes
from their multiple potential uses.
A well-produced video will focus
on connecting the brand to the
communication of the product
or service benefit. To maximise a
businesss online marketing video
investment, the marketing team should
aim to showcase and distribute the
video in a variety of ways.
The companys website is a natural
starting point. Ensure the video can be
PRODUCTION COSTS HAVE FALLEN SIGNIFICANTLY AND YOU NO LONGER HAVE TO BE TECHNOLOGICALLY SAVVY TO CREATE A VIDEO.easily seen by placing it somewhere
obvious like the home page. Its also a
good idea to provide written content
around the video to deliver context as
to why the video has been produced.
Link to videos via e-newsletters.
Send the video to existing customers,
MARKETING
-
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S O U T H A F R I C A N M I N E S T R I K E S
new business targets and also internal
staff members to ensure they are
aware of the video and so they can
also spread the word externally.
Even showcase the video during
events, whether it is part of a
presentation or simply playing in the
background or on an attendee app. A
video can make a presentation much
more visually appealing and can
attract attendees attention.
Good online videos are also great
for social media. Posting a video on
an organisations Facebook page,
on YouTube, Twitter, blog, or on
LinkedIn can inspire conversation
with your target audience. Make sure
appropriate keywords are included
as tags to maximise Search Engine
Optimisation (SEO).
For some strong, high-level,
corporate-type videos, playing them in
your offices reception can be a great
welcome for visitors.
An online marketing video will be
most effective when used as part of an
organisations marketing and pipeline
development plan.
Online videos are undoubtedly part
of the future of marketing. There are
benefits for businesses wanting to
succinctly communicate their brand
to target audiences. For a video to be
effective and worth the investment,
its important to keep videos short,
communicate the brands essence,
and ensure the music, font, design and
colours are all in line with the brand.
Production is also an important
consideration. A video doesnt have
to be expensive but it does need to
catch the viewers eye. Finally, make
sure your video is used as much as
possible, remembering that repetition
via different media is the key.
TO MAXIMISE A BUSINESSS ONLINE MARKETING VIDEO INVESTMENT, THE MARKETING TEAM SHOULD AIM TO SHOWCASE AND DISTRIBUTE THE VIDEO IN A VARIETY OF WAYS.
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3 4 A u g u s t 2 0 1 4
To compile this list, Business Review Australia analysed the highest performing business schools in the country.
WRIT TEN BY: L AU R A C LO S E
Australias Best Business Schools
TOP 10
TOP 10
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Australias Best Business Schools
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10 9University of Western AustraliaBusiness School
The University of Western Australia
Business School is the only one
in WA to be nationally accredited
through both EQUIS and AACSB.
Undergraduate degrees include
Accounting, Economics, Finance,
Human Resource Management,
Management, Marketing and Work
and Employment Relations. They
are the winners of the Google Online
Marketing Challenge in 2008 and
2010, and winners of the Enactus
competition in 2008, 2009, 2010 and
2012. Around 85 percent of their
faculty hold a PhD, and half of the
staff has an international background.
Graduates are employed at top
Australian companies like BHP Billiton,
Ernst & Young, Rio Tinto, Reserve
Bank of Australia, and the United
Nations, to name a few.
Curtin UniversityCurtin Business School
The Curtin Business School
serves 14,000 students from more
than 70 countries with programs
in Accounting, Economics and
Finance, Information Systems, Law,
Management and Marketing. They
offer a Master of Business Leadership
and a Master of Science in Mineral
and Energy Economics through the
school; professionals can also get
a graduate certificate of business.
Their Centre for Entrepreneurship,
founded in 1995, is focused on
training established small-to-medium
enterprises. The West Australian
Governments Small Business
Development Corporation selected
the centre as its sole recommended
education partner for SMEs.
TOP 10
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A U S T R A L I A S B E S T B U S I N E S S S C H O O L S S
8The Australian National University College of Business & Economics
The College of Business & Economics is a leader in actuarial studies,
business information systems,
commerce, international business,
marketing and statistics, to name a
few. Recently the college has added a
number of new business disciplines,
including project management and
corporate sustainability. The college
instructs 3,000 students from 50
countries, and boasts realistic fees
for education. In 2012, Excellence in
Research for Australia (ERA) ranked
them with maximum ranking of 5 for
their economics department and
research, which equates to well about
world standard.
University of QueenslandFaculty of Business, Economics and Law
The Faculty of Business, Economics
and Law incorporates the University
of Queensland Business School,
School of Economics, the T C
Beirne School of Law and the
School of Tourism. The schools offer
undergraduate business studies,
honours, postgraduate business
studies, an MBA, PhD and executive
education. They have received a
5-star rating from Australias most
influential rating body, the GMAA, for
nine years in a row. The academic staff
have consulted on projects with the
Asia Development Bank, BHP Billiton,
Proctor and Gamble, Coca Cola, Hong
Kong Shanghai Banking Corporation,
Telecom NZ and the Asian Productivity
Organisation among others.
7
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6 5Macquarie UniversityMacquarie Graduate School of Management
As one of the oldest business schools
in Australia, the Macquarie Graduate
School of Management offers
online interactive classes, a post
MBA extension program and a PHD
program, a Master of Management
and Master of Social Entrepreneurship.
The school focuses on six specific
areas: leadership, strategy and
organisational change; finance
management research; marketing;
reflective practice in management
education; supply chain management;
and sustainable leadership and
organisations. The Association of
Advanced Collegiate Schools of
Business had accredited the school;
less than 5 percent of schools
worldwide hold this accreditation.
Queensland University of Technology (QUT)QUT Business School
The Queensland University of
Technology (QUT) Business School is
accredited by all three of the worlds
leading accreditation bodies the
US-based Association to Advance
Collegiate Schools of Business,
the European Foundation for
Management Development and the
Associations of MBAs. They have
partnerships with 150 universities
worldwide, and offer short-term
programs, international double
degrees and entry into international
business case competitions.
Schools include that of Accountancy,
Management, Economics and
Finance, as well as the QUT Graduate
School of Business. Recently
Professor Peter Little, the Depute
Vice-Chancellor received the Order of
Australia honour.
TOP 10
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3 9
4 3A U S T R A L I A S B E S T B U S I N E S S S C H O O L S S
The University of SydneyBusiness School
The Business School at the University
of Sydney is the only business
school in the country to achieve
membership to CEMS, the Global
Alliance in Management Education.
The school has pulled in over $34
million in research grants in the past
10 years, and in the same timeframe
has had over 3,000 DEEWR-audited
research publications. Undergraduate,
postgraduate (including a Graduate
Certificate, Graduate Diploma and
Masters) and postgraduate research
award programs are offered to
interested students; recently, the
schools flagship programs the
Bachelor and Master of Commerce
have been revitalised, offering new
material and opportunities to its
students.
University of New South WalesAustralian School of Business (ASB)
In 2007, the University of New South
Wales Faculty of Commerce and
Economics merged with the Australian
Graduate School of Management
to form the present-day Australian
School of Business. Undergraduate,
postgraduate coursework, research
training and executive programs are
offered in eight disciplinary schools
Accounting, Economics, Banking
& Finance, Information Systems,
Marketing, Management, Risk &
Actuarial and Taxation & Business
Law. The business school offers nine
research centres for over 12,000
current students; the program has over
70,000 alumni around the world.
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2Monash UniversityFaculty of Business and Economics
Monash Universitys wide ride of
internationally accredited bachelors,
masters and PhD degrees in business
and economics rank it in the top one
percent of universities worldwide. The
school offers seven major focuses,
including Accounting, Banking and
Finance, Business Law and Taxation,
Econometrics and Business Statistics,
Economics, Management and
Marketing. Prominent universities
and government organisations from
regions like China, India, Europe,
Asia, the United Kingdom and North
America have partnership agreements
with the university, giving its students
and faculty unique opportunities
worldwide.
TOP 10
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F E AT U R E A R T I C L E S H O R T E N E D H E A D L I N E
4 1
University of MelbourneMelbourne Business School
The Melbourne Business School at the University of Melbourne is
a public-spirited institution that makes distinctive contributions to
society in research, learning, teaching and engagement. The program
has consistently been ranked among the leading universities in the
world, and offers an MBA program, specialist Masters programs,
a doctoral program and executive education programs. The Asia
Pacific Social impact Leadership Centre, established in 2008, has
been supporting development of business capabilities for Indigenous
Australians, and is boosting their capacity in the not-for-profit sector.
1
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Petro-King InternationalPetro-King International Increases Value for Oilfield Technology Service Customers while Increasing Global ReachHighly professional and dedicated, Petro-king has design, manufacturing and consultancy professionals specializing in well construction and production enhancement
Written by: Andrew Rossillo Produced by: Wayne Masciotro
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Petro-King InternationalPetro-King International Increases Value for Oilfield Technology Service Customers while Increasing Global ReachHighly professional and dedicated, Petro-king has design, manufacturing and consultancy professionals specializing in well construction and production enhancement
Written by: Andrew Rossillo Produced by: Wayne Masciotro
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PETRO-KING INTERNATIONAL
PETRO-KING OILFIELD Technology Ltd. is a leading independent China-based provider of high-end technology and oilfield services. Its primary oilfield services include technical consultation, project management, well drilling, completions, stimulation, production enhancement, surface equipment, and well testing. It also provides associated technology.
We are a global integrated oilfield technology and service company, says Country Manager Australia, James Tauchnitz. What makes
us unique is our striving for fit-for-purpose solutions. Were not a company that offers a catalog. We look at what our customers value and try to find solutions to meet those value-driven challenges.
Headquartered in Shekou of Shenzhen, the coastal oil town in southern China, Petro-king has established its business presence in China, Indonesia, Russia, Nigeria, Saudi Arabia, Yemen, Algeria, Trinidad and Tobago, Turkmenistan, Kazakhstan and Australia. Among its major clients are Sinopec,
A pre-job safety meeting
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S E C T O R
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PETRO-KING INTERNATIONAL
PetroChina, CNOOC, Shell, BP, Rosneft, ConocoPhillips, CACT Operators Group, DEVON, Fareast, EOG, and Sunwing Energy. In order to provide their customers with more convenient and more thoughtful services, Petro-king has set up fully fledged service bases in major operation areas.
Were a Chinese-based company, going through a fairly big global expansion into Africa, South East Asia, throughout China, North America, South America, and Australia, explains Tauchnitz.
So my job is to lead the Australian business. Wherever we extend our company, we still make sure we hold on to the vision and mission of the company. The vision being that we aspire to be the leading oilfield technology provider.
We already are global and integrated but we want to be beating the competition every day. Our mission is very simple: to create value for our customers, every day. The day that we stop creating value for our customers is the day we stop creating value for our business.
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Star Petrotech is a leading downhole completion equipment manufacturer of South East Asia. Headquartered in Singapore, we offer wide range of products and services design to maximize well production such as packer systems, subsurface safety systems, subsurface flow controls, multi stage fracturing systems and service tools. Star Petrotech committed to provide the highest quality product through our highly skill and well train employees using state of the art manufacturing facility. Our innovative designs had earned good reputation in Middle East, South America, Africa, Russia, Singapore, and China markets.
PACKERS
PACKER ACCESSORIES
LINER HANGER
DOWN HOLE FLOW CONTROL
SAFETY VALVE
MMULTI-STAGE FRAC SYSTEM
Leading Down Hole & Completion Tool Manufacturer
No 27, Tuas Avenue 4, Singapore 639377Tel: (65) 6863 1720 / (65) 6863 2720Fax: (65) 6863 2390 / (65) 6863 2360www.starpetrotech.com
Email: [email protected] US:
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Star Petrotech is a leading downhole completion equipment manufacturer of South East Asia. Headquartered in Singapore, we offer wide range of products and services design to maximize well production such as packer systems, subsurface safety systems, subsurface flow controls, multi stage fracturing systems and service tools. Star Petrotech committed to provide the highest quality product through our highly skill and well train employees using state of the art manufacturing facility. Our innovative designs had earned good reputation in Middle East, South America, Africa, Russia, Singapore, and China markets.
PACKERS
PACKER ACCESSORIES
LINER HANGER
DOWN HOLE FLOW CONTROL
SAFETY VALVE
MMULTI-STAGE FRAC SYSTEM
Leading Down Hole & Completion Tool Manufacturer
No 27, Tuas Avenue 4, Singapore 639377Tel: (65) 6863 1720 / (65) 6863 2720Fax: (65) 6863 2390 / (65) 6863 2360www.starpetrotech.com
Email: [email protected] US:
ANEWGENERATIONOFHIGHPOWEREDTURBODRILLS
ReducedLength ReducedConnections ReducedRigTime
IncreasedTorque IncreasedPower IncreasedEfficiency
www.turbodynamics.com
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SUPPLIER PROFILE
Star Petrotech is a leading downhole completion equipment manufacturer of South East Asia. Headquartered in Singapore, we offer wide range of products and services design to maximize well production such as packer systems, subsurface safety systems, subsurface flow controls, multi stage fracturing systems and service tools.Qualified with ISO 9001:2008 and API Q1, 6A, 14A, 14L, 11D1, 19G1 quality system.
Star Petrotech completion tools are designed to meet specific wellbore or reservoir conditions. Star Petrotech safety valve design uses innovative rod piston and metal to metal flapper seal and full range of packers of different configurations for single or dual tubing strings, full range of pressure and temperature applications including multistage stimulation systems designed to fracture and stimulate multiple stages in vertical, horizontal and deviated wells.On top this, we offer a competitive price and faster delivery lead time.
Our dedicated expert team will provide fit-for-purpose solutions with know how needed to serve our customers with the highest level of technical knowledge in the industry.
Website: www.starpetrotech.com
STAR PETROTECH
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SUPPLIER PROFILE
TURBODYNAMICS
With over 75 years cumulative experience in all aspects of turbodrilling, the TurboDynamics team has designed and built an exciting and innovative new generation of turbodrills.
Currently available in 4-3/4, 6-3/4 & 9-5/8 sizes for either vertical or directional applications, these high powered drilling tools provide several benefits to customers compared to competitor products.
The single section design not only reduces length but also saves valuable rig handling time.
Specialized, dynamic turbomachinery CFD software has been utilized to produce highly efficient turbine blade designs, resulting in increased power per stage and reduced parasitic energy losses.
Every component has been designed to minimize wear in order to maximize operational run life.
In addition to our state of the art technology our focus is concentrated on customer service provision. All potential applications are analyzed in detail with our expert team and advice provided through the planning, execution and post well review stages.
Website: www.turbodynamics.com
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Huizhou Global R&D and Manufacturing Base - currently under construction
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PETRO-KING INTERNATIONAL
To create value means that we are looking for a solution that doesnt necessarily exist yet. Were not afraid of taking a new trail and testing new ways, processes, technologies, etc., so we can have that competitive advantage, says Tauchnitz. Competitive Advantage A key component of Petro-kings competitive advantage is their international technical team. Highly professional and dedicated, Petro-king has experts in hydrocarbon exploration evaluation, drilling and completion program design, well engineering, who are not only experienced in coping with tough and complicated problems related to HPHT, high sour gas wells, unconventional resources development and deep-water operations, but also capable of serving offshore and onshore projects. Owing to its widely acclaimed professional services, Petro-king has established long-term partnership with many customers.
With customers and applications in mind, Petro-king keeps learning and improving. It has set up a sound mechanism for assimilation of new
technologies and an employee development program, which has laid a solid foundation for its continuous development. More importantly, its customers are assured of sustained and stable technical support.
Petro-king attaches significant importance to safety, the environment and service quality. They have obtained the DNV ISO quality system certification and API Q1 quality system certification to guarantee constant and reliable technical services for its customers. Integrated Businesses Compounding the Companys competitive advantage is the comprehensive integration of Petro-kings business operations. If you were to look at the back of my business card, it reads Plan. Drill. Stimulate. Complete. Operate. Optimise. These are very broad areas, and the value that we deliver comes in helping integrate each of those services, says Tauchnitz.
The flagship businesses that represent significant components of Petro-kings integration are TurboDynamics and Star Petrotech,
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PETRO-KING INTERNATIONAL
both out of Singapore, both under the Petro-king Group, but they are branded under their own businesses and theyre run as their own entities. I think firstly, theres a lot to be said about experience, says Tauchnitz. In the TurboDynamics business, we likely have more experience in high-speed turbo drills than anybody else globally, including the major oilfield service companies.
TurboDynamics manufactures and provides high-speed turbo drill services primarily for drilling in high temperature or very abrasive drilling environments, but can also prove to be very cost effective in a wide range
of other challenging applications. In this way, TurboDynamics has also established itself in the marketplace as the place to find solutions to time versus depth challenges and problems. In fact, TurboDynamics clients have been known to find it hard to believe the time savings provided which are consistently executed right on schedule, sometimes at a fifth of the time required by standard drilling techniques. For one particular project, when you have a look at the savings for that client alone in just rig time, that was $1.5 million of rig-time savings just based on our
Newly delivered Fracture Stimulation Equipment - Sichuan
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PETRO-KING INTERNATIONAL
Global Headquarters - Shenzhen
high-speed turbine technology. A small piece of a large project really can save a whole load of money and deliver a whole lot of value for clients, says Tauchnitz.
Star Petrotech is Petro-kings flagship completion tool shop and manufacturing facility, also headed by very experienced personnel. Their specialty is designing and manufacturing custom tools. Star Petrotech focuses on high-pressure, high-temperature markets. Petro-kings sister facility in China manufactures complementary tools. The beauty of that business [Star Petrotech] is theyre able to do
designs for more low-cost global applications, says Tauchnitz.
The Companys capabilities in concert with its high-performance teams create a powerful combination, touting the flexibility to act quickly and make decisions, be creative and innovative. Experience coupled with flexibility in a global capacity tends be a rare commodity, thus creating an additional competitive edge for the Company.
Integrated Project ManagementIntegrated project management
capabilities represent another very powerful and successful part of Petro-kings business. The
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PETRO-KING INTERNATIONAL
Company has been delivering turn-key solutions to clients in China, Iran, Nigeria, Sakhalin Island, Syria and Trinidad.
As an example of this turn-key solution, an operator looking to develop a certain field has the
opportunity to approach Petro-king, state their budget, and then have Petro-king hit the ground running, taking care of everything from the geology and geophysics, well planning and design through a fully staged gated process into field
James Tauchnitz - Australian Director, Country Manager
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PETRO-KING INTERNATIONAL
execution and production, getting the wells online and handing them back over to the operator; all with a turn-key mentality.
We are continually assisting, providing our expertise and maintaining that production, says Tauchnitz. We have a full turn-key integrated project management team, and were starting to bring those services into Australia now. This is really going to be a game changing mix for the Australian market that really hasnt seen too much of this before.
The Petro-king business started out in the oilfield consulting business and grew from 1 to 70 or 80 oilfield consultants. With successes in consulting, customers naturally began inquiring as to whether the Company would also provide services as well. Catalysed by this interest, the Company then started growing their drilling completions for stimulation services. As a result of this, customers then asked about the integration of these offerings, including overall project management, leading to Petro-king delivering the full experience locally for their clients. We match these teams to organizations, and were starting to bring those capabilities into Australia now, says Tauchnitz.
Looking forward, Petro-king remains committed to creating value for its customers and is determined to grow globally into the leading oilfield service company.
Company Information
I N D U S T RY
Energy
H E A D Q U A RT E R S
China (global
headquarters)
F O U N D E D
2002
E M P L O Y E E S
approximately 900
R E V E N U E
$150 million
P R O D U C T S /
S E R V I C E S
technical consultation,
project management,
drilling services,
completion tools,
stimulation services,
production enhancement,
artificial lift, automation,
well testing
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Energyworks Limited:Energyworks Limiteds New Strategic PlansAfter a major stakeholder came on board in January, Energyworks Limited has introduced new strategic plans that will expand the company throughout New Zealand and into Australia.Written by: Laura Close Produced by: Wayne Masciotro
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Energyworks Limited:Energyworks Limiteds New Strategic PlansAfter a major stakeholder came on board in January, Energyworks Limited has introduced new strategic plans that will expand the company throughout New Zealand and into Australia.Written by: Laura Close Produced by: Wayne Masciotro
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ENERGYWORKS L IMITED
ENERGYWORKS LIMITED, ONE of New Zealands leading specialist engineering companies, added a new major shareholder to the business in January of 2014. As a new shareholder, Direct Capital is providing Energyworks with a new direction, new governance and a renewed opportunity for future growth.
For the future, the strategic focus of the company is going to cover three key areas: 1) establishing longer-term maintenance contracts with existing clients, 2) increasing the range of engineering services that Energyworks provides, and 3) expanding into new geographies, namely throughout New Zealand and Australia.
Front view of headquarters New Plymouth, New Zealand
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www.energyworks .net .nz 5 9
ENERGYWORKS L IMITED
Growing the Company To accomplish these three major goals for their new strategic plan, Energyworks is focusing on the continual improvement of the companys management system certification. Weve been investing heavily for the last 2-3 years in integrating multiple management systems to optimize our efficiency, said Ian McGrath, CSO Chief Specialist Officer (QHSE/HR).
They have several certifications from the international certification recognition organisation, Bureau Veritas, including ISO 9001
Weve been investing heavily for the last 2-3 years in integrating multiple management systems to optimize our efficiency
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Why compromise on outstanding service, quality and innovation at the right price for the equipment you depend on.
Turning Milling Surface Grinding Broaching & Keyway Cutting Welding
CNC Turning CNC Milling CAD Package Toolmaking Form Block / Jig Making
Connett Engineering is a precision machine shop producing high quality CNC & manual components for our clients in the oil, gas and manufacturing industries.
Connett Engineering Limited6 Cygnet Drive, Bell BlockNew Plymouth 4351, New Zealand
Telephone: +64 6755 1371Email: [email protected]
CONTACT US:
[email protected] www.cclscaffolding.co.nz
P.O. Box 325, Taranaki Mail CentreNew Plymouth 4340, New Zealand
+64 6 758-9778
No matter what type of industry we service or how we go about our business, in industry, we need to acknowledge that PEOPLE are the KEY to success and SUCCESS is achieved by KEY PEOPLE.
THE PREMIER SUPPLIER OF SCAFFOLDING AND RIGGING SERVICES TO INDUSTRY
Cunningham Construction Raising Industry To New Heights
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ENERGYWORKS L IMITED E X P L O R AT I O N
www.energyworks .net .nz 6 1
(Quality) and 4801 (Health & Safety). Energyworks is also in the process of adding ISO 14001, which relates to the environment. In the last 12 to 18 months, the company has also increased their ACC Workplace Safety Management Practices (ACC WSMP) certification to tertiary level.
Our continual improvement commitment does not just include meeting requirements for the certification, but exceeding those requirements and not just for the clients who we work for, but to push us beyond the local and industry competition, shared McGrath. We hope it will enable us to provide not just an internal quality benchmark for the company, but also external recognition in terms of increasing our competitiveness and ability to influence the winning of tenders.
Moving to Australia As part of the strategic plan, Energyworks is looking towards
re-entering the market in Australia and establishing a base in the country. Geographically, the east side of Australia will provide the most opportunities for the company because of the strong Gas Transmission infrastructure and the Coal Seam Gas market.
The infrastructure there has been well established over a period of years and the anticipated need, which we are looking to provide, is the ongoing project contracts and on-going maintenance of those facilities, commented McGrath.
As part of that process we are looking to appoint a general manager in Australia to formally set up and establish the business in Queensland That may include establishing our own infrastructure or an acquisition of an established small business operating in that environment. At the moment, all options are being considered.
We hope it will enable us to provide not just a quality benchmark for the company, but also an external benchmark in terms of increasing our competitiveness and ability to influence the winning of tenders
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ENERGYWORKS L IMITED
Storage Warehouse Facility
The infrastructure there has been well established over a period of years and the anticipated need, which we are looking to provide, is the ongoing maintenance of those facilities now that theyre established
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E X P L O R AT I O N
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ENERGYWORKS L IMITED
Current and Future Projects Energyworks has just completed the workshop fabrication and site installation of five modules for Todd Energy on the Mangahewa C Development. Those new
facilities are for gas supply to the existing Todd Energy production station. The project was started in November of 2013 and was completed in May 2014.
A pipeline construction project in
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ENERGYWORKS L IMITED
AUCKLAND NEW PLYMOUTH CHRISTCHURCH
www.shuk.co.nz
NEW ZEALANDS LARGESTINDUSTRIAL GASKET MANUFACTURER
AutomotiveIndustrialMarineFarmingPlumbing / Drainage
Proud to support and supply Energyworks
Auckland is Energyworks current project. It involves constructing 7.6 kilometres of 6-inch gas distribution for their client, Vector. The pipelines are being installed to support a dairy factory development project, which will create 120 local jobs.
Due to the high quality of work the company completed on the Mangahewa C Development project; Energyworks has also been awarded the Mangahewa D, E, and F well-site development work.
Energyworks also has a project in
Australia with their client Jemena, for the construction of two scraper stations inland from Gladstone in Queensland. Energyworks is building the structural supports and pipework at their New Zealand facility, exporting it to Australia and installing it onsite for the client.
Defining Qualities When asked what he thought defined Energyworks and set it apart from others in the industry, McGrath had several answers.
Most important though, and something that we actively promote inside the business is that our company demonstrates an attitude, ambition and desire for excellence that drives continual improvement within the company, said McGrath. I think that is recognized by the clients we work with and that provides them with a huge amount of assurance in terms of our intent
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E X P L O R AT I O N
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ENERGYWORKS L IMITED
Our ability to manage and execute a wide-range of project and maintenance work for our clients is really distinguished by the quality, skills and experience of our people. We like to solve our clients problems and provide them with solutions. Our success has been built on key relationships with a range of significant clients within the Energy Exploration
Other important characteristics that Energyworks provides are world class facilities at their New Plymouth site, a quickly scalable work force and a niche expertise in pipeline construction.
Most important though, and something that we actively promote inside the business is that our company demonstrates an attitude, ambition and desire for excellence that drives continual improvement within the company, said McGrath. I think that is recognized by the clients we work with and that provides them with a huge amount of assurance in terms of our intent.
Company Information
I N D U S T RY
Energy, Construction
H E A D Q U A RT E R S
New Plymouth, New
Zealand
F O U N D E D
1972
E M P L O Y E E S
200
R E V E N U E
$50 Million
P R O D U C T S /
S E R V I C E S
Energyworks
provides mechanical
maintenance and
project services to
Dynea including
stainless steal piping
and mechanical work.
Paintshop
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Waikato Expressway Project NZ Transport:The Waikato Expressway Project: Collaboration for a Common Goal
The Transport Agency is delivering the 102km Waikato Expressway, one of New Zealands Seven
Roads of National Significance.
Written by: Laura Close Produced by: Bryan Giles
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Waikato Expressway Project NZ Transport:The Waikato Expressway Project: Collaboration for a Common Goal
The Transport Agency is delivering the 102km Waikato Expressway, one of New Zealands Seven
Roads of National Significance.
Written by: Laura Close Produced by: Bryan Giles
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WAIKATO EXPRESSWAY PROJECT NZ TRANSPORT AGENCY
THE WAIKATO EXPRESSWAY is a key highway project the New Zealand Government identified as one of the Roads of National Significance in 2009. The Expressway runs from the top of the Bombay Hills in the north through to just south of Cambridge and will provide a key link for Auckland, Waikato and Bay of Plenty which includes nearly half the countrys population and produces 40 per cent of GDP.
When complete, this 102km continuous divided four-lane highway will allow for a safer, quicker
way to get freight and people through New Zealands upper North Island.
The Expressway is being built in several sections, with some already completed, and will reduce travel times for through traffic by up to 35 minutes.
The New Zealand Transport Agency is responsible for the delivery of the $2.1 billion project, with Peter Simcock, the project services manager, in charge of managing the operations from the Transport Agencys office in Hamilton.
Like any major infrastructure project, challenges have been
The 200m long bridge over the Karapiro Gully has been a challenging
engineering project on the Cambridge section.
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WAIKATO EXPRESSWAY PROJECT NZ TRANSPORT AGENCY
Earthworks along Victoria Road on the Cambridge section.
encountered. But with constant, strong collaboration the agency has with contractors, workers, the surrounding community and Maori, the completed sections of the Waikato Expressway have thus far been on time or early, and on or under budget.
A key to that has been our extensive consultation processes, said Simcock. We have a no-surprises policy with our stakeholders and the public, and I believe the project overall enjoys good community support because we have been consulting with them
all the way along.The consultation process has
included a combination of site visits, individual meetings, newsletters and public information days, plus strong website backup.
We have also set up a Visitor Centre at the Cambridge section project site office where people can call in to view graphics, maps, a DVD, posters, pick up an information sheet and ask questions. Its also been popular with group bookings.
Te Rapa section Fulton HoganThe Te Rapa section of the
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KEYSTONE KEYSTEEL SYSTEM WAS USED IN THE CONSTRUCTION OF RETAINING WALLS ALONG THE WAIKATO EXPRESSWAY PROJECT.
FIRTH.CO.NZ
This highly effective commercial retaining system from Firth has been designed specifically for use with highway and heavy construction projects. It combines the ease of construction of a segmental block retaining wall system with the performance of traditional large panel MSE retaining.
The semi-flexible MSE system handles seismic events better than more rigid systems. It has a proven seismic record, withstanding seismic events without failure or significant detrimental effects on wall structure.
For this project, Firths Keystone system has resulted in an aesthetically appealing, cost-effective retaining wall structure.
PROJECT SPECS:
Firth supplied approx. 8300 cubic metres of Firth Certified Concrete. Keystone retaining blocks were constructed to a 30Mpa compressive strength with 3 colours in the straight face module. The Firth Keystone Keysteel ladder system was combined with a modified Keysteel (no recess) module. The Keysteel mould was modified to allow tighter radius curves.
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Waikato Expressway opened on 3 December, 2012. The 8km stretch of road was constructed by Fulton Hogan, and came in at around $194 million. Harry Wilson, the Transport Agencys Waikato-Bay of Plenty regional director, attributed the ahead-of-schedule delivery to the collaboration within the Te Rapa Alliance, which included the agency, Opus International Consultants and Fulton Hogan.
Procuring the Te Rapa section through a competitive alliance has delivered a first-class roading project for all stakeholders, said Peter Murphy,
KEYSTONE KEYSTEEL SYSTEM WAS USED IN THE CONSTRUCTION OF RETAINING WALLS ALONG THE WAIKATO EXPRESSWAY PROJECT.
FIRTH.CO.NZ
This highly effective commercial retaining system from Firth has been designed specifically for use with highway and heavy construction projects. It combines the ease of construction of a segmental block retaining wall system with the performance of traditional large panel MSE retaining.
The semi-flexible MSE system handles seismic events better than more rigid systems. It has a proven seismic record, withstanding seismic events without failure or significant detrimental effects on wall structure.
For this project, Firths Keystone system has resulted in an aesthetically appealing, cost-effective retaining wall structure.
PROJECT SPECS:
Firth supplied approx. 8300 cubic metres of Firth Certified Concrete. Keystone retaining blocks were constructed to a 30Mpa compressive strength with 3 colours in the straight face module. The Firth Keystone Keysteel ladder system was combined with a modified Keysteel (no recess) module. The Keysteel mould was modified to allow tighter radius curves.
When complete, this 102km continuous divided four-lane highway will allow for a safer, quicker way to get freight and people through New Zealands upper North Island.
the Transport Agencys project manager for the Te Rapa section.
The Te Rapa Alliance team has been able to successfully manage the scale and complexity of this project
SUPPLIER PROFILE FIRTH INDUSTRIES A DIVISION OF FLETCHER BUILDING LTDEmployees: 564
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Services: Firth offers a complete range of commercial and residential concrete Products:
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Ongoing Projects: Christchurch Earthquake Rebuild, Waterview Tunnel Auckland NZTA
project, Mackays to Peka Peka State Highway 1 NZTA project
Management: Andrew Moss, General Manager, Cameron Lee, Head of Sales & Operations
(Certified Northern), John Johnston, Head of Sales & Operations (Masonry/Dricon)
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while working within the uncertainty of unresolved designation and property procurement matters. The team delivered the project at least 12 months earlier than could have been achieved through more traditional procurement methods.
In total 300,000 square metres of road and six bridges were constructed, including the 150m long curved steel and concrete composite bridge over the North Island Main Trunk railway line. This effort took enormous resources, including 25,000 tonnes of concrete and 2200 tonnes of reinforcing steel to build the bridges, 6000 metres of piles for the bridge
The Rangiriri section, looking from north to south, will see SH1 shift away from
the historic village towards the Waikato River.
Procuring the Te Rapa section through a competitive alliance has delivered a first-class roading project for all stakeholders. Te Rapa section Project Manager Peter Murphy
foundations and 7000 square metres of anti-graffiti paint.
The section starts in the northwest corner of Hamilton City and extends into the Waikato
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WAIKATO EXPRESSWAY PROJECT NZ TRANSPORT AGENCY
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district. It connects with the completed Ngaruawahia section to the north.
Ngaruawahia section Fletcher ConstructionThe Ngaruawahia section of the Waikato Expressway opened on 16 December, 2013. The 12.3km project cost around $200 million, nearly $50 million under original estimates. Fletcher Construction was responsible for the four-lane road, which runs from Taupiri in the north, crossing flat farmland
and the Waikato River before connecting with the completed Te Rapa section.
The project was delivered using a Design and Construct model, said Mercedes Santos, the Transport Agencys project manager for the section. This model provides greater flexibility to the contractor and enabled innovation and consequent cost savings.
The health and safety record was a highlight of the project with very few incidents and those were
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of a minor nature. The agency takes health and safety on site very seriously, and so we take great pride when our projects are delivered in safe work environments.
Construction of the Ngaruawahia Section began in September 2011 and included seven bridges, six of which are overbridges and a new 142-metre bridge over the Waikato River.
Santos expressed her gratitude for Fletcher Constructions hard work on the project: With their expertise and willingness to go the extra mile, we have shaved $50 million off the estimated cost and got the road open before Christmas.
Cambridge section HEB ConstructionConstruction began on the Cambridge section of the Waikato Expressway in September 2013 and the 16km stretch has an estimated cost of around $230 million. The project is expected to be completed by the end of 2016.
HEB Construction is the contractor on the project.
Around 300 to 350 staff and subcontractors are on site at peak and to date 650,000 cubic metres of earth has been moved. There are eight bridges to be constructed in this stretch of the Expressway and on completion the Cambridge section will contain about 360,000 newly-planted trees. This section is predicted to reduce traffic through the picturesque rural town of Cambridge by up to 10,000 vehicles a day.
As the longest Expressway section that has been worked on to date, there have been several challenges for HEB Construction and the Transport Agency to overcome. One of the eight bridges is over the Karapiro Gully and is one of the biggest structures built in the region in recent times. The bridge is 200 metres long and 40 metres above the bed of the gully, with piles between 40 and 60 metres deep.
There have also been, and
This model provides greater flexibility to the contractor and enabled innovation and consequent cost savings.
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WAIKATO EXPRESSWAY PROJECT NZ TRANSPORT AGENCY
will continue to be, a number of temporary road closures and diversion routes that change through the course of the project development, said Peter Simcock, Project Services Manager at the Transport Agency.
HEB Constructions contractor representative Gary Budden has said that their good progress thus far wouldnt have been possible without the goodwill of nearby residents and travellers.
Weve established a haul road along the site, closed some roads, put up temporary traffic signals, created a diversion road, and moved a lot of earth and right through it all the people have been wonderful, Budden said. I think they really get what we are doing here and what will be achieved.
The Cambridge section of the
Waikato Expressway starts south of the existing Tamahere interchange and runs for 16km, ending just south of Cambridge where it connects with the existing SH1.
Rangiriri section Fletcher Construction The Rangiriri section is also currently under construction. Work on this 4.8km project is scheduled for completion in 2016. The estimated cost of this section is $106 million; Fletcher Construction is the main contractor.
When complete, the section will connect the Longswamp and Ohinewai sections of the Expressway and improve connectivity between Auckland and Huntly and further south. The project is being delivered using an Early Contractor Involvement model
Weve established a haul road along the site, closed some roads, put up temporary traffic signals, created a diversion road, and moved a lot of earth and right through it all the people have been wonderful. Cambridge section HEB Constructions Gary Budden I think they really get what we are doing here and what will be achieved.
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(ECI), which allows for the contractor to be involved in the design phase and ensures designs developed are robust, constructible and are appropriately staged.
During the last summer season, more than 75,000 cubic metres of earth was moved each month. Like the other sections of the Waikato Expressway, bridges are a large part of the construction work. Current efforts on the project include stabilised earth-retaining walls at the interchange bridges and structural work at the Rangiriri bridge. The Expressway route is away from the current SH1 alignment which cuts through the historic Rangiriri village scene of a fierce battle between Maori and colonial troops in 1863.
The Rangiriri project has
provided plenty of challenges, said Peter Murphy, the Transport Agencys project manager for this section. We are constructing a new expressway through an area of national historic and cultural significance. Working with a good team and taking the time to thoroughly engage with all our stakeholders will reward us with a project that we can all be proud of.
Other challenges have included poor ground conditions and the quality of natural materials. The project crosses some very low-lying areas near the Waikato River. Significant ground improvement was required in order to support the embankment. The soils are of a very poor nature, and have been quite challenging for the contractors to work with.
Opening day for the Ngaruawahia section in December 2013, with traffic
crossing the Waikato River.
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WAIKATO EXPRESSWAY PROJECT NZ TRANSPORT AGENCY
secondary investigation and specimen design stage, with consenting processes under way. The 21.8km road the longest stretch on the Expressway has a target opening date of 2019 and is estimated at $790 million. It meets with the Ngaruawahia section in the north, runs to the east of Hamilton, and will connect to the
existing Tamahere interchange and Cambridge section just south of Hamilton. Like the Huntly section, the Hamilton section is expected to reduce traffic congestion and improve safety on the local road network by reducing through traffic.
The 5.9km