Transcript
BUZZ IS
4 BEES
#smroi in 3 easy steps
@caseycarey
that’s gr8. now what?
THINK
FLOCKSnot funnels
1. connect the
DOTS
cid=123_456
name=spring_2011
source=twitter
content=bogo_coupon
position=none
medium=social
format=text
SHORTURLS
r the new cookie
2. simplify to
UNIFY
PICK 1METRIC
that equals success
outcomes
engagement
activities
reach
CALCULATEEFFECTIVENESS
success metric ÷ cost
3. continually
IMPROVE
DO IT MORE OFTEN
GET OUT
DON’T STOP
TRY SOMETHING DIFFERENT
how many?
how
eff
ect
ive?
4. one more
THING
1. referrals ≠ total #smroi
2. correlation ≠ causation
3. incremental impact?
Casey CareyVP Products@caseycarey