SEObyRobGreer
goodgallery.com
$149OFFSTARTUP
discountcode:WEDDINGSCHOOL
SEOsearchengineoptimization
SEOreferstostrategiesandtacticsthatcanhelpyourwebsiteappearincovetedsearchenginepositions.
“WhenyouplaythegameofSEO,youwinoryoudie.”
Search Engine Goalhelpuserssolveproblems
To Succeedpresentthebestanswer
Buzzkillyouneedtohearthis
Quick Fixthere‘snofasttracktoSEOsuccess
Immediate Resultsdon‘texpectthem
Work Requiredlotsandlots
Easier Marketingthereareeasierwaytomarketyourself
Examplespaidadvertising,paiddirectories,referrals
Not Discouraged?let’sstartlearningaboutSEO
SEO Expertsthey’vecalledyou,you’veseenthemonline
Telemarketer Sharon“ThisisSharonyourlocalGooglespecialist...”
Sharon“ThisisSharonyourlocalGooglespecialist...”
Who Can You Trustwhohastheanswers
First Page Promisesdon’tbelievethem
Most Important Factors content,links,rankbrain
Contentkeywords,text,images,multimedia
Linksinbound,internal,external
RankBrainmachinelearningartificialintelligencesystem
Withinanabstracthighdimensionalfeaturespace;word/sentencevectordirectionandpositionrepresentsinformationinintuitivestructures.Localgeometryclustersofentitiesrepresentsemanticallyrelatedcomponentsofthesignal;andrelatedsemanticgroupsarespacedinasimilardistancefromoneanother.
-Wikipedia
Simply Saidrankbrainhelpsgoodguesssearcherintent
Your Site Must Berelevant,valuable,unique,popular,trustworthy
Relevantcloselyconnectedtosearcherintent
Valuableextremelyusefultopotentialvisitors
Uniqueunlikeinformationavailableelsewhere
Popularappreciatedbymanypeople
Trustworthyreliableinformation
Keywordsmisused&misunderstood
Keyword Frequencybevery,verycareful
“…thefirstoneortwotimesyoumentionaword–thatmighthelpwithyourranking.Absolutely.Butjustbecauseyoucansayitsevenoreighttimes,thatdoesn’tmeanthatitwillnecessarilyhelpyourrankings.”
MattCutts,Google
Good Exampleofabadexample
I’maLosAngelesweddingphotographer,andIlovephotographingweddings.LosAngelesissuchagreatplacetolive,soifyou’rehavingaweddingsoonandyouliveinLosAngeles,Ihopethatyou’llconsiderhiringmeasyourLosAngelesweddingphotographer.
Better Examplelessismore
I’maLosAngelesweddingphotographer.Weddingsandphotographsaremypassion.
Synonymsplayahugeroleinsearches
“Wedding” Synonymsmarriage,nuptial,ceremony,hitched,connubial
“Photograph” Synonyms photo,image,pic,picture,print,photograph,shot,snapshot,capture
Practical Usagedogphotos,doggiespictures,caninephotographs,puppypics
Latent Semantic Keywordswordsthatareinherentlyrelatedtoeachother
bride,groom,veil,processional,recessional,bridesmaids,maidofhonor,groomsmen,bestman,reception,ceremony,officiant,bouquet,boutonniere,garter,vows,venue,flowergirl,ringbearer,chuppah,ketubah
Singular & Pluraladdthat“s”
Titlesveryimportant
Unique Titlesgooglehatesduplication
Company Name in Titlebeforeorafterornone
Locationcity,venue
Adjectiveseasy,smart,local,secret,fast,private,exclusive,2016
Superlativesadjectivesthatcomparethreeormorenouns
best,biggest,boldest,briefest,brightest,busiest,calmest,classiest,cleverest,coolest,craziest,cutest,easiest,fanciest,finest,freshest,funniest,greatest,hippest,hottest,newest,prettiest,rarest,riskiest,safest,shiniest,smartest,tastiest,weirdest,wisest
Emotionfeelingshelppeopleconnect
Adoring,Amazing,Amusing,Beautiful,Brave,Caring,Cheerful,Comfortable,Compassionate,Delighted,Delighted,Eager,Elated,Elated,Enthusiastic,Excited,Exhilarated,Fond,Happy,HeartWarming,Helpful,Hopeful,Interested,Joyous,Optimistic,Pleased,Powerful,Proud,Relaxed,Safe,Shocking,Surprising,Tender
Promisehowto,completeguides,tips,facts,secrets,insiders
How to Have A Great Wedding
Trendyzombies,bernie,gameofthrones,dogs,cats
WHY TRUMP LOVES WEDDINGS
“IwanttomakeSEOgreatagain.”
Warningsyoushouldnever
Never Eat Cake at Weddings
Key to SEOcontent,content,content
You Must Write ContentifhopetosucceedatSEO
Write for Visitorsandyou’llbewritingforsearchengines
Answer the Questionswho,what,when,where,how,why
Describe Your Imagesstatingtheobvious
Be Specifictobebelievable
Make It Personalusefirstperson
Readabilityshortsentences¶graphs
So What Testcantheythink“sowhat”whenreadingyourcontent
Create Meaningful Texteventhoughfewpeoplemayreadit
Duplicate Contentisabadthing
Saying the Same Thingswillnotyieldsuperiorresults
Content Lengthlengthisstrength
Page Countdistinguishyourselffromsimilarcompetitors
Compelling Contentcopywritingfuelsbothconversions&seo
Single Messagefocusononecentralideaperpage
Topics“butIhavenothingtowriteabout”
Tell Storiestellyourownstoryforbestresults
Make Listseverybodylovesatop10list
Answer a Questionwhypeoplesearch
Identify a Problemthenofferyoursolution
Interviewsclients,mentors,yourmom
Trendingqueryistrending
Frequencyupdatedcontentsometimesranksbetter
Writing Captionstips&tricks
Describeindividualsandobjects
Storyexplainwhatishappening
Discusswhyorhowyoucreatedtheimage(s)
Similaritiescompareimagestootherimages
Locationcurrentandhistoricalinformation
Imagesinfluencerankingswithimages
Image Identificationfilename,alt,title,surroundingtext
Linksexternal,internal,inbound
External Linkslinkstoauthoritysitesmayhelp
Internal Linksindicaterelativeimportanceofcertainwebsitepages
Inbound LinksoneofthemostimportantSEOfactors
Link Buildingabsolutelynecessary
Local Searchrelevance,distance,prominence
Relevancematchsearcher’sintent
Prominencehowwellknownisyourbusiness
Reviewsimportantprominenceindicator
Where to Get ThemGoogle,Directories,Yelp,TripAdvisor
Negative Reviewscanpushyoudown
Number of Reviews
Physical Locationbrick&mortaraddresspreferred
Centroid Biaslocalsearchinfluencedbydistancetobusiness
Distance to Businessphysicaldistancebasedonlocationmapping
Contact Informationmoreismore
Phone Numberslocalareacodesarebest
Domain Addressdomainnameaddressshouldmatchphysicaladdress
Domain Agesenioritymatters
Registration Length
yourdomainexpirationdate
“Valuable(legitimate)domainsareoftenpaidforseveralyearsinadvance,whiledoorway(illegitimate)domainsrarelyareusedformorethanayear.Therefore,thedatewhenadomainexpiresinthefuturecanbeusedasafactorinpredictingthelegitimacyofadomain.”
GooglePatent
Public vs Private Domainwhoisinformationofferspositivesignals
Keyword in Domainbestweddingphotographer.com