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2013 RI CONVENTION
STRENGTHENING ROTARYJennifer JonesPaul Hydzik25 June 2013
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2013 RI CONVENTION
Why we’re strengthening Rotary
What our research tells us
“What is Rotary?”
3 ways you can strengthen your club
TOGETHER WE EXPLORE
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2013 RI CONVENTION
WHY WE’RE STRENGTHENING ROTARY
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2013 RI CONVENTION
Never Heard of Rotary
Know Name Only
SomeFamiliarity
PUBLIC IMAGE SURVEY
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2013 RI CONVENTION
OPPORTUNITY
NOT EARNING FULL CREDIT FOR OUR GOOD WORKHarder to reach our full potential
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2013 RI CONVENTION
WHAT OUR RESEARCH TELLS US
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2013 RI CONVENTION
Conducted
160+ interviews
Analyzed 20,162 surveys
Reviewed
400+ documents
Zone Institutes
Participated in
5Obtained comprehensive feedback from
Rotarians & prospects in 167 countries
Visited
20 clubsand attended the
2012
International
Convention
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2013 RI CONVENTION
OUR STRENGTHS DIFFERENTIATE US
1. A multidisciplinary perspective allows us to see challenges in ways others can’t
2. The ability to apply leadership and expertise to social issues
3. The passion and perseverance necessary for lasting change
4. Community impact on a global scale
See differently
Think differently
Act responsibly
Impact communities globally
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2013 RI CONVENTION
To positively impact my community
Friendship and fellowshipProfessional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
Why did you initially join Rotary?
PRIMARY REASONS PEOPLE JOIN ROTARY…
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2013 RI CONVENTION
…ARE THE SAME REASONS THEY STAY ROTARIANS
Why do you stay with Rotary?
To positively impact my community
Friendship and fellowshipProfessional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
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2013 RI CONVENTION
IMPLICATIONS
Rotarians are responsible leaders– Define by mindset
Connecting always will be a driving force behind Rotary
Rotary creates community impact on a global scale
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2013 RI CONVENTION
PUT THESE FACTS TO WORK
How do you:
• Find leadership roles for new members right from the start?
• Use service to create opportunities for prospects to connect?
• Look beyond title to a prospect’s mindset for membership potential?
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2013 RI CONVENTION
HOW DO YOU ANSWER?
What is Rotary?
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Um…
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2013 RI CONVENTION
JOIN LEADERSEXCHANGE
IDEASTAKE
ACTION
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2013 RI CONVENTION
Rotary brings together the kind of people who step forward to take on important issues for
local communities everywhere.
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2013 RI CONVENTION
CONNECTION AND COMMUNITY
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2013 RI CONVENTION
“What is Rotary?”
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2013 RI CONVENTION
ROTARY’S COMMUNICATIONS
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2013 RI CONVENTION
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2013 RI CONVENTION
3 WAYS YOU CAN STRENGTHEN ROTARY
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2013 RI CONVENTION
STRENGTHEN ROTARY
1. SHARE WHAT YOU LEARNED.
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2013 RI CONVENTION
STRENGTHEN ROTARY
2. LIVE THE BRAND…ANDINSPIRE YOUR CLUB TO TRULY LIVE IT AS WELL
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2013 RI CONVENTION
STRENGTHEN ROTARY
3. WORK TO IMPROVE MEMBER ENGAGEMENT.
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2013 RI CONVENTION
Community&
Connection
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2013 RI CONVENTION
BE A
ROTARYCHAMPION