California Micro Devices
Mobile Products Presentation
Kyle BakerFebruary 21, 2002
California Micro Devices www.calmicro.com
Overview
Market SegmentsMarketing StrategyMarket Size and OpportunityOverview of Products
CSP EMI/ESD Devices Power Management Devices
California Micro Devices www.calmicro.com
Mobile/Wireless SBU Profile
The focus of this SBU is to provide marketing and sales support of CAMD products in the Mobile and/or Wireless market.
This group will develop and manage products for the Mobile/Wireless market space.
Translate CAMD’s core competencies to provide value to OEMs in the Mobile and/or Wireless sectors.Be responsive to customers needs and resolve all issues with a high level of professionalism & quality.
California Micro Devices www.calmicro.com
Mobile ProductsTarget Applications
Cell Phones PDA’s Digitial Still Cameras Digital Camcorders .MP3 Players Wireless Communication Devices Internet Appliance
California Micro Devices www.calmicro.com
Market Opportunity
Application ASP Units (MU) Value ($M) ASP Units (MU) Value ($M)
Cell Phone $0.50 400 $200 $0.77 523 $403PDA $1.00 11 $11 $1.14 30 $34Port. CE $1.15 47 $54 $1.03 66 $68
Total $265 $505
Now 2003
•Significant growth of applications•Significant new product development activity
•LDO’s•USB Transceiver
•Does not include On-the-Go products or RF products
California Micro Devices www.calmicro.com
Mobile ProductsBasic Strategies
Leverage ESD, EMI Filter and Combo solutions to supplant discretes and competitive IPDs Major competitors are still discrete solutions
Sell Performance, Form Factor, Lower Cost to Implement
Strengths in EMI filtering and ESD give us advantages versus other IPD competitors
Best of class filter performance vs ST, Semtech, BournsFull portfolio of ESD solutionsSuperior combo chips
California Micro Devices www.calmicro.com
Aggressive use of CSP technology CAMD has broadest CSP product selection
EMI/ESD devices for mobile applicationsRapid migration of Power Management devices to
CSP
Significant solution form factor reductionsUp to 89% versus discrete implementation
Improved performance vs packaged solutionsReduced parasitics
Mobile ProductsBasic Strategies
California Micro Devices www.calmicro.com
Mobile ProductsBasic Strategies
Aggressively promote advanced analog solutions Power Management
LDO’sBattery charging ASIC
Other advanced analog solutionsUSB 1.1 transceiversUSB On-the-Go
California Micro Devices www.calmicro.com
•CSPEMI306A(Data Port)
•CSPEMI200A•CSPEMI201A•CSPEMI202A(Microphone & Headset)
•CSPEMI307A (USB Port)
•CSPESD304•PACDN14xxC•PACDN24xxC•PACDN3401C
•CSPRC030•CSPRC032A (Antenna)
Mobile Market StrategySelling multiple devices per platform…. (Part 1)
California Micro Devices www.calmicro.com
Battery Charger Circuit•Step-up and Step-down Switching Regulators•Battery Charger IC•LDO Regulator
USB Section•LDO Regulators w/ Drive•Power Switch
Mobile/Wireless Core Chipsets (i.e. DSPs, GSM, CDMA, CPUs)
•Microprocessor Voltage Monitors•LDO Regulators
LCD Displays •500mA LDO Regulators
Audio Section•LDO Regulators w/ high PSRR•Mircopower LDO Regulators
Mobile Market StrategySelling multiple devices per platform…. (Part 2)
Overview of Products
California Micro Devices www.calmicro.com
Chip Scale Packaging (CSP) When Board Space is at a Premium
Analog IC Design
ASIPTM
Networks
Thin Film &Chip Scale
Wireless Handsets
Handheld PCs & PDAs
CompactFlash Cards
Consumer Mobile Electronics
SMART Cards
SmartMedia Cards
CSP OpportunitiesCSP Opportunities
California Micro Devices www.calmicro.com
CAMD’s History with CSP
CAMD was an early adopter of CSP technology
Licensed Ultra CSP from FlipChip Technologies
CAMD has its own ball-drop machine for building its own CSP products More flexibility in manufacturing CSP parts
Shipping CSP products since June 2000
California Micro Devices www.calmicro.com
Why Go with CSP Products?
The overall costs begin to add up: Resistor Cost = $0.002/resistor Capacitor Cost = $0.002/capacitor ESD Diode Cost = $0.020/diode Insertion Cost = $0.010/component Cost of Board Space = PricelessPriceless
Why go with a discrete solution when you can save board space for other functions?
California Micro Devices www.calmicro.com
CSPEMI306A vs. Discrete Solution
CSPEMI306A
Area = 3.94mm2
Discrete Solution
Area =
39.62mm2
California Micro Devices www.calmicro.com
Value Proposition Matrix
CAMD PartNumber
# ofdiscretesincludingESD for EMIFilters
# ofdiscretes w/oESD for EMIFilters
Board SpaceSavings
TotalDiscreteSolution Cost
CAMD’s 1MuUnit Pricing
CSPEMI200A 17 12 85% $0.294 $0.270
CSPEMI201A 10 6 86% $0.192 $0.140
CSPEMI202A 10 6 86% $0.192 $0.140
CSPEMI306A 30 18 89% $0.516 $0.180
CSPEMI307A 24 16 87% $0.504 $0.180
CSPESD304 4 N/A 48% $0.120 $0.120
California Micro Devices www.calmicro.com
Mobile CSP ProductsCurrent ASIPTM Portfolio
Chip Scale Products EMI Filters ESD Protection Arrays Combinations of EMI
Filters & ESD Protection Devices
CSPRC032A EMI Filter - Antenna
CSPEMI200A Audio EMI Filter w/ ESD Protection
CSPEMI201A Speaker EMI Filter w/ ESD Protection
CSPEMI202A Microphone EMI Filter w/ ESD
Protection CSPEMI306A
6-ch EMI Filter w/ ESD - Data-Port CSPEMI307A
4-ch EMI Filter & ESD - Data-Port + USB CSPESD304
4-ch ESD Array - Volume, Keypad, LCD
Mobile ProductsCAMD Solutions
California Micro Devices www.calmicro.com
Mobile CSP ProductsCurrent ASIPTM Portfolio
Chip Scale Products EMI Filters ESD Protection Arrays
CSPRC030 EMI Filter - Antenna
PACDN14xxC 4, 8, and 16 channel ESD Protection
Array for DC signals Keypad, Data-Port, Buttons, USB, LCD
PACDN24xxC 4, 8, and 16 channel ESD Protection
Array for AC and DC signals Keypad, Data-Port, Buttons, USB, LCD
PACDN3401C 1-channel Transient Voltage
Suppressor Keypad, Data-Port, Buttons, USB, LCD
Mobile ProductsCAMD Solutions
California Micro Devices www.calmicro.com
•CSPEMI306A(Data Port)
•CSPEMI200A•CSPEMI201A•CSPEMI202A(Microphone & Headset)
•CSPEMI307A (USB Port)
•CSPESD304•PACDN14xxC•PACDN24xxC•PACDN3401C
•CSPRC030•CSPRC032A (Antenna)
Applications of CSP Devices
California Micro Devices www.calmicro.com
Design-wins with CSP Solutions
Significant momentum in CSP design-wins into mobile products Over 50 design wins in last 4 months Wireless Handsets, MP3 Players, PDAs Forecasting and orders with proper
leadtime are critical!
California Micro Devices www.calmicro.com
CSP Product in MP3 Player
CSPEMI202A and CSPEMI307A parts designed into MP3 Player Microphone, Data-port, and buttons
were the applications for these 2 parts
CSPEMI307A CSPEMI307A, 202A CSPEMI307A
California Micro Devices www.calmicro.com
CSP Product in Wireless Handset
CSPEMI306A, CSPEMI307A, and CSPESD304 designed into a CDMA Wireless Handset CSPEMI306A & CSPEMI307A used in the
data and USB port section CSPESD304 used to protect Microphone
and Speaker jacks
California Micro Devices www.calmicro.com
CSP Product in Wireless Handset
CSPESD304Speaker &
Microphone Jacks
CSPEMI307A CSPEMI306AData & USB Ports
California Micro Devices www.calmicro.com
New CSP Product Development
1pF ESD Protection Array in CSP Similar to the packaged CM1210-xx
parts Will be available in 2, 4, and 8 channels
LDO Regulators in CSP form factor Single output voltages @ 150mA 2x2 CSP array
California Micro Devices www.calmicro.com
Available Data Sheets
Production CSPRC030 - EMI Tapped Filter, CSP - 2x5 array CSPRC032A - EMI T-Filter, CSP - 2x5 array PACDN14xxC - 4, 8 , and 16 ch. ESD Protection
Array PACDN24xxC - 4, 8 , and 16 ch. ESD Protection
Array PACDN3401C - 1-channel Transient Voltage
Suppressor
California Micro Devices www.calmicro.com
Available Data Sheets
Pre-Production CSPEMI200A - Audio EMI Filter w/ ESD Protection CSPEMI201A - Speaker EMI Filter w/ ESD CSPEMI202A - Microphone EMI Filter w/ ESD CSPEMI306A - 6-ch. EMI Filter w/ ESD (data-port) CSPEMI307A - 4-ch. EMI Filter & ESD (data-
port+USB) CSPESD304 - 4-ch. ESD Protection Array
California Micro Devices www.calmicro.com
Sample Availability
Production CSPRC030 - EMI Tapped Filter, CSP - 2x5 array CSPRC032A - EMI T-Filter, CSP - 2x5 array PACDN14xxC - 4, 8 , and 16 ch. ESD Protection
Array PACDN24xxC - 4, 8 , and 16 ch. ESD Protection
Array PACDN3401C - 1-channel Transient Voltage
Suppressor
California Micro Devices www.calmicro.com
Sample Availability
Pre-Production CSPEMI200A - Audio EMI Filter w/ ESD Protection CSPEMI201A - Speaker EMI Filter w/ ESD CSPEMI202A - Microphone EMI Filter w/ ESD CSPEMI306A - 6-ch. EMI Filter w/ ESD (data-port) CSPEMI307A - 4-ch. EMI Filter & ESD (data-
port+USB) CSPESD304 - 4-ch. ESD Protection Array
California Micro Devices www.calmicro.com
Product Release Schedule
CM3002-xx
CSPEMI20xA
CSPEMI30xA CMPWR163-xx
CSPESD304 CM3014-xx CM1210-xx
Feb. 2002 March 2002 April 2002
California Micro Devices www.calmicro.com
Summary
A leader in providing CSP (ASIPTM & Analog IC) Solutions to our customers
Developing new CSP products to support mobile design needs
Working with mobile/wireless customers to develop solutions that lower TCO
Continued support of mobile/wireless customers that are using CAMD products
California Micro Devices www.calmicro.com
Power Management When Low Power Consumption Is A Must
Small Form
Factor
Low DropoutVoltage
Low QuiescentCurrent
Wireless Handsets
Handheld PCs & PDAs
CompactFlash Cards
Consumer Mobile Electronics
SMART Cards
SmartMedia Cards
LDO Regulator OpportunitiesLDO Regulator Opportunities
California Micro Devices www.calmicro.com
Power WiseTM Regulators
CAMD has developed a new product family of CMOS LDO regulators
Focus this product family in applications for the mobile/wireless market space
Developed specifically for mobile products that require low power performance
More LDO regulators will be released to complete product offering
California Micro Devices www.calmicro.com
PWRTM Features
Very Low Dropout voltages at full loadDedicated control input for power-up
sequencing Supply current near zero when disabled
Low quiescent operating current Approximately 100µA
Thermal overload shutdownFoldback overload current protection
California Micro Devices www.calmicro.com
More PWRTM Features
Bypass pin enables the LDO regulator to output voltage with very low noise
Standard package options 8-pin MSOP 5-pin SOT23
CSP version of Power WiseTM Regulators under development At least 75% board space savings vs.
SOT23
California Micro Devices www.calmicro.com
Why Use PWRTM Devices?
Superior Performance Very low dropout voltage at full load Excellent regulated output voltage Low noise on output voltage
Almost zero supply current in shutdown mode
Low quiescent operating current
California Micro Devices www.calmicro.com
Mobile ProductsCurrent PWRTM Product Portfolio
Packaged Products Micropower LDO
Regulators LDO Regulators w/ Drive LDO Regulators w/
Voltage Supervisor Power Switches
CMPWR163-xx 150mA LDO CMOS Regulator
CMPWR025 500mA Dual Input Power Switch
CMPWR150 500mA Power Regulator w/ Drive
CMPWR160 LDO Regulator w/ Voltage
Supervisor
Mobile ProductsCAMD Solutions
California Micro Devices www.calmicro.com
New Product Development
LDO Regulators in CSP form factor Single output voltages @ 150mA
Multi-Output LDO Regulators Dual and triple output voltages Various output voltages and currents
Step-Down Switching Regulators Work in progress to improve performance Oscillator frequency approximately 700kHz
California Micro Devices www.calmicro.com
Battery Charger Circuit•Step-up and Step-down Switching Regulators•Battery Charger IC•LDO Regulator
USB Section•LDO Regulators w/ Drive•Power Switch
Mobile/Wireless Core Chipsets (i.e. DSPs, GSM, CDMA, CPUs)
•Microprocessor Voltage Monitors•LDO Regulators
LCD Displays •500mA LDO Regulators
Audio Section•LDO Regulators w/ high PSRR•Mircopower LDO Regulators
Applications of PWRTM Devices
California Micro Devices www.calmicro.com
Available Data Sheets
Production CMPWR025 - 500mA Dual Input Power Switch CMPWR150 - 500mA Power Regulator CMPWR160 - LDO Regulator w/ Voltage
Supervisor CMPWR163-33 - 150mA/3.3V LDO Regultaor
California Micro Devices www.calmicro.com
Available Data Sheets
Objective CMPWR151 - 500mA LDO Regulator w/ Drive CMPWR161 - 150mA/4.75V LDO Regulator, Low
Noise CMPWR163-28 - 150mA/2.8V LDO Regulator CMPWR163-30 - 150mA/3.0V LDO Regulator CMPWR170 - Micropower, Supply Voltage Supervisor CMPWR171 - Micropower, Universal Supply Voltage
Supervisor CMPWR200-xx - 500mA LDO Regulator
California Micro Devices www.calmicro.com
Sample Availability
Production CMPWR025 - 500mA Dual Input Power Switch CMPWR150 - 500mA Power Regulator CMPWR160 - LDO Regulator w/ Voltage
Supervisor CMPWR163-33 - 150mA/3.3V LDO Regulator
California Micro Devices www.calmicro.com
Sample Availability
Currently Available CMPWR163-15 - 150mA/1.5V LDO Regulator CMPWR163-28 - 150mA/2.8V LDO Regulator CMPWR163-30 - 150mA/3.0V LDO Regulator
Not Available CMPWR200-28 - 500mA/2.8V LDO Regulator CMPWR200-30 - 500mA/3.0V LDO Regulator CMPWR200-33 - 500mA/3.3V LDO Regulator CMPWR200-00 - 500mA/Adj. O/P LDO
Regulator
California Micro Devices www.calmicro.com
Product Release Schedule
CMPWR163-30
CMPWR170 CMPWR163-28
CMPWR161 CMPWR163-18 CMPWR171
CMPWR18x CMPWR163-15 CMPWR192
Jan. 2002 Feb. 2002 March 2002
California Micro Devices www.calmicro.com
Power Products Matrix
CAMDPartNumber
Output Voltage Pkg. Type
1.5V 2.8V 3.0V 3.3V MSOP SOT23 SOIC TO263
CMPWR150ILoad=500mA CMPWR160ILoad=150mA
CMPWR163-xxILoad=150mA
California Micro Devices www.calmicro.com
Summary
A leader in providing Power Management Solutions to our customers
Developing new products in this area to support mobile design needs
Working with mobile/wireless customers to develop solutions that lower TCO
Continued support of mobile/wireless customers that are using CAMD products