Download - Calvin Klein Jeans Regent Street
Calvin Klein Jeans Regent Street Blogger Campaign
Amanda Gordon February 14 – 16, 2013
Situation Overview
Calvin Klein Regent Street Blogger Ambassador Program | February 2013
Objective: Introduce the Calvin Klein Jeans brand story to key London bloggers and their audience !Goals: Increase traffic to the Regent Street store and bring awareness to the branded in-‐store event featuring a performance by Rita Ora
How We Did It
Strategy: Use key London-‐based bloggers to tell the Calvin Klein Jeans brand story through their unique lens and drive traffic to the Regent Street store
Calvin Klein Regent Street Blogger Ambassador Program | February 2013
Blogger Asks
-‐ Blogger Posting Asks: -‐ 1 post on their blog -‐ Promote the newly renovated Regent
Street store with in-‐store giveaway and include event photos
-‐ Blogger Social Asks: -‐ 1 pre-‐event post on social channels -‐ 2 posts during the event on social
channels -‐ 1 post-‐event post driving fans to Calvin
Klein event Facebook album -‐ Style Mannequin:
-‐ 1 styled mannequin to be on display for one week
Calvin Klein Regent Street Blogger Ambassador Program | February 2013
Campaign Influencers
TARGETS SECURED •Bunnipunch •Liberty London Girl •Natalie Hartley Wears •The Chic Geek •Yin & Yang !RESULTS SNAPSHOT* •Total social media impressions: 1,464,675
*Includes Blog, Facebook, Twitter, and Instagram mentions
Calvin Klein Regent Street Blogger Ambassador Program | February 2013
Campaign Results
Total social media impressions*: 1,464,675 Total blog impressions: 710,000Total Twitter Impressions: 731,000Total Facebook Impressions: 19,151
*Includes Blog, Facebook, Twitter, and Instagram mentionsCalvin Klein Regent Street Blogger Ambassador Program | February 2013
Campaign Results
RESULTS BREAKDOWN −Total Twitter RTs: 264 −Total Instagram Impressions: 4,209 HIGHLIGHTS & UNIQUE ACTIVATIONS −Natalie Hartley incorporated the new application Vine to capture assets from the event −One of the Calvin Klein Twitter winners posted a blog about her experience
Calvin Klein Regent Street Blogger Ambassador Program | February 2013