Campaign Plans Book
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Christine KelleyPresident
Emily RadcliffeSecretary
Andrea VegaCreative
Ryan WicksCopywriter
Brady WallaceCopywriter
Michael CostelloResearch
Table of Contents
SITUATIONAL ANALYSIS Category Trends Brand analysis Competitive Analysis Primary Research Target Market Problems & Opportunities
BIG IDEA
CREATIVE Traditional Media New Media
MEDIA & BUDGET
5-33
32-33
34-56
57-58
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SITUATIONALANALYSIS
INDUSTRY OVERVIEW
BRANDANALYSIS
COMPARATIVEANALYSIS
TARGET MARKET
Executive Summary
THE CHALLENGE
Develop a new campaign swaying customers to order pizza through online
vehicles.
Primary focus is on consumers who currently do not order online and
increasing loyalty with customers who already order online.
THE OBJECTIVESPosition Pizza Hut as the top choice for customers who order digitally
Provide the greatest digital ordering experience in the category
Reach a 75% target of all orders through online/mobile vehicles by the end of 2015.
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CategoryTHE PIZZA INDUSTRY
Pizza restaurants represent a $40 billion industry, making up approximately 17 percent of all restaurants in the nation.In fact, the average American eats 46 slices of pizza per year, approximately 350 slices per second. In addition, 93 percent of Americans eat at least one pizza per month, easily making pizza the number one dinner choice in the United States. With such mass appeal, it is no surprise that this $40 billion industry makes up approximately 17 percent of all restaurants in the nation.
40%
24%
15%
9%
7% 5%
Independents Other Chains Pizza Hut Domino's Papa John's LiAle Caesars
53%
22%
9%
7% 4% 5%
Sales ChartsChains own 47% of pizzerias and control 60% of the sales.
US Pizza Stores US Pizza Industry Sales
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Pizza chains now do 43% of total business through digital orders.
The Average Online Pizza Order is 18% Higher than Orders by Phone.
National chains compete to control emerging new media platforms.
Social Media is now one of the leading drivers of traffic and sales.
71% of consumers are more likely to make a purchase based on social media
referrals.
Nearly one half of pizza eaters will search for recommendations on blog sites or
Twitter before deciding on their purchase.
47% of Americans say Facebook impacts their purchase behavior.
Research also shows that 35-50% of sales go to the vendor that responds first on
social media
CategoryTECH REVOLUTION
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When brothers Dan and Frank Carney, two business students from Wichita State University opened the first pizza sit down restaurant in 1958. Today, the company operates more than 7,000 stores in the US and almost 13,000 locations worldwide. The restaurants consist of dine-in and delivery, as well as pick-up only express locations.
Within 10 years of the brand’s opening, the Carney brothers had grown their single outlet into over 300 stores, with the
stores red roof symbol becoming a logo and eventually an icon. Pizza Hut went international in 1970, and within a year become the world’s largest pizza chain.
In 1977, soda giant PepsiCo placed the largest carryout order in history and bought the pizza powerhouse for $300 million. Today, Pizza Hut is a subsidiary of Yum! Brands and delivers more pizza, pasta and wings than any other restaurant in the world. The headquarters are located in Plano, Texas.
Brand Analysis
HISTORY OVERVIEW
THE PIZZA HUT LEGACY BEGAN
“We take pride in making a perfect pizza and providing courteous and helpful service on time all the time.”
15%MARKET SHARE
11.2BILLION in sales
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Brand Analysis
Pizza Hut conducts their annual World Hunger Relief campaign in effort to raise awareness, volunteerism and funds for the United Nations World Food
Pizza Hut is also the proprietor of the BOOK IT! Program. Created in 1984 to help motivate children to read by rewarding reading accomplishments with praise, recognition and pizza.
The long-standing children’s literacy program is used in more than 620,000 classrooms nationwide and currently reaches over 14 million students in 38,000 elementary schools annually.
CAUSE MARKETING
“TOGETHER WE CAN DELIVER HOPE”
How it
World Hunger Relief Campaign
12MILLIONDOLLARS
RAISEDsince 2007$2.9 MILLION
IN 2013& provided 10million meals.
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Brand Analysis
1958 – Dan and Frank Carney opened Pizza Hut
1959 – First franchised Pizza Hut opened
1969 – Red Roof style adapted to restaurants
1972 – Pizza Hut becomes International with Canadian debut.
1986- Delivery service initiated
1988 –30th Anniversary celebrated as well as 6,000 restaurants world-wide
1994 – Online Ordering debuts – first order ever
1996 – First Pizza Hut Super Bowl ad, 30% of deliveries happening on Super Bowl Sunday
2002 – Owner Pepsi Co rebrands as Yum! Brands
2007 –Facebook page created & World Hunger Relief launched
2008 – Online sales hit $1 billion
2009 –“ The Hut” rebrand attempt
2009 – Ordering App for iPhone
2012 – Sales decline as competition grows new products are less successful
56 YEARS OF HISTORY
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COMPETITION: Change in same store sales
-6!
-4!
-2!
0!
2!
4!
6!
8!
10!
12!
2012 2013 2014- Q1 2014- Q2
PIZZA HUT DOMINO'S PAPA JOHNS
2014 Quarterly BreakdownQ1 - system sales were even, as 2% unit growth was offset by a 2% same-store sales decline. Operating profit decreased 14%.Q2 - system sales declined 1%, as 2% unit growth was offset by a 3% same-store sales decline. Operating profit decreased 22%.Q3 - system sales were even, as 2% unit growth was offset by a 1% same-store sales decline. Operating profit decreased 2%.2013 Gross Earnings – $5,729,604,056
2013-2014 declines is first major slump since 2009 rebranding disasterDecline is being caused by a combination of poor position of Pizza Hut as well as the growth being experienced by our two main competitors Domino’s continues to decrease the difference in market share between themselves and Pizza Hut every year • Domino’s – 9.37%• Papa John’s – 6.53%
Even though Pizza Hut is the world’s largest pizza chain, sales have decreased for the past seven consecutive quarters
Brand Analysis
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Competitive AnalysisWe took a look at Pizza Hut’s major competitors within the pizza restaurant category and narrowed them down to the top two delivery and carryout chains.
COMPETITIONDomino’s- 2nd largest pizza chain and is considered Pizza Hut’s most dangerous competitor.
Papa John’s- 3rd largest pizza chain and considered a semi rival, due to their brand positioning specifically above Pizza Hut.
DOMINO’S PAPA JOHN’S
10,0008,0006,0004,0002,000
0U.S. Worldwide
STORE LOCATIONS
BRAND IMAGE
Exceptionally fast to innovate and introduces products faster than other chains.
World leader for pizza delivery service.
Known for unique PapaRewards loyalty program.
Approachable brand personality due to CEO John Schnatter’s “everyday guy” appearance.
PRICE & PROMOTIONLowered menu prices in order to compete with Little Caesar’s.
Unveiled a new logo and debuted the first gluten-free crust from a chain.
Heavily relies on promotions and their loyalty program to drive sales
Super Bowl XLVI coin toss promotion- gave away millions of pizzas last year to football fans.
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• New & Improved hand-tossed campaign in 2010- Most successful Pizza Campaign of the decade.
• “Oh Yes We Did” Campaign- Brags about the amazing turn around since the 2010 campaign.
.
•
• The company also signed a multiyear deal to be the official pizza sponsor of the NFL in Canada, Mexico and the U.K. and promises to give away two million free pizzas in its PapaRewards program.
• Uses Ex-Indiana Superstar Peyton Manning as main spokesman
Competitive Analysis
COMPETITION
DOMINO’S PAPA JOHN’S
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Dominos and Papa Johns are seen as more advanced digitallyDominos has the pizza tracker that tells you the status of your order and which employee is working on which part of the process. Dom is a new feature of the Domino’s AppPapa Johns has a rewards program that has incentives to order only such as earning free pizza’s
Online Analysis
SOCIAL MEDIA
Facebook- § Pizza Hut has the highest amount of Facebook
likes compared to their competition
§ Pizza Hut: 15,745,022 likes
§ Dominos: 10,134,143 likes
§ Papa Johns: 2,846,463 likes
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We conducted the following research methods throughout the past 12 weeks in order to gain in depth insights from our 2 primary target markets.
Primary Research
150 ONLINE SURVEYS PERSONAL INTERVIEWS FOCUS GROUPS
5 2
5
71
17 7
18
0
20
40
60
80
Under 18 19-‐25 26-‐30 31-‐40 41+
51
7
50
10
0 10 20 30 40 50 60
Student Part-‐4me worker
Full-‐4me worker
Other
53 64
Male
Female
ONLINE SURVEY DEMOGRAPHICS
86
9
21
2
Single
Married without children Married with children Single parent
AGE:GENDER:
EMPLOYEMENTSTATUS:
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Main Reason Behind Ordering Pizza
of the par*cipants with families most commonly order pizza for their family. 78%
49%
23%
21%
4% 3%
Within the last year
Within the last month
Never
Other
Within the last week
How Recently Par/cipants Ordered Pizza Hut
Survey Questions
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0.44
0.22 0.16 0.12 0.06 0
0.2
0.4
0.6
Every couple of weeks
1 2 3 4+
1. How many <mes a week do you order out?
0.05
0.25 0.22
0.28
0.18
0.02 0
0
0.05
0.1
0.15
0.2
0.25
0.3
Never Less than Once a Month
Once a Month
2-‐3 Times a Month
Once a Week
2-‐3 Times a Week
Daily
2. How oBen do you order Pizza?
98%
2%
3. Are you more likely to purchase a pizza if it endorsed by celebri=es?
No
Yes
Survey Questions
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55% 45%
4. Would you be more likely to purchase a pizza if part of the proceeds goes to helping hunger?
No
Yes
Survey Questions
78%
22%
6. Do special promo3ons affect your decision to purchase from a specific pizza brand?
No Yes
33% 28%
22% 14%
4%
0% 5% 10% 15% 20% 25% 30% 35%
Independent Domino's
Papa Johns Pizza Hut
Li>le Caesar's
7. What brand of pizza do you order from most?
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Survey Questions
0 20 40 60 80
1 2 3 4
Ranking
11. Rank which way you like to order pizza?
Online
Mobile Device
Over the phone
In store
82%
18%
14. Would a specific online/mobile promo9on encourage you to order online?
Yes
No 81%
19%
15. Does a websites flow make a difference on your ordering experience?
Yes
No
2% 30%
13% 54%
16. Have you ordered online or with the mobile app for Pizza Hut?
Mobile
Online
Both
No 76%
24%
18. Would you like if websites or mobile apps remembered your most common
food selec>on?
Yes
No
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4% 7% 25%
55%
9%
0%
20%
40%
60%
Very Dissa2sfied
Dissa2sfied Neutral Sa2sfied Very Sa2sfied
17. How sa2sfied were you with the experience?
0.13 0.29
0.28 0.15
0.49
19. What other foods do you order through Pizza Hut?
Pasta Wings
Sides Dessert None
0.48
0.23
0.21
0.04 0.03 20. What was the last 1me you ordered from Pizza Hut?
Within the last year
Within the last month Never
Other
Within the last week
30%
70%
21. Have you ever used Visa Checkout?
Yes
No
58% 42%
22. Would you use Visa Checkout if you knew you could place faster orders for
food?
Yes
No
Survey Questions
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2. Papa Johns 3. Dominos 1. Pizza Hut
Papa Johns • Crust is dry • Too much sauce • Needs garlic sauce because pizza crust
is dry.
Pizza Hut • More cheese and grease • Buttery crust • Looks like Pizza Hut tastes like Dominos
Dominos • Crust gave away that it was Dominos • Not as cheesy
Focus Group
Blind Taste Test Experiment
Participants consumed 3 different pizza brands in a blind taste test and provided feedback based on taste, looks, and preconceptions.
Experiment Ranking
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Focus Group
PACKAGING INSIGHTS
• Didn’t like a lot of words on the pizza boxes• Liked the simple tech Papa John’s Box.• Draws your attention to the box• Coupons• “Want something to hold, like a flyer”• Liked printed promotions on the box
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DREAM CLOUD
CHEESEYSA
TISF
YIN
G
THICK
FILLING
GARLIC CRUST
DEEP DISH
HOT
MEL
TIN
GHAND-TOSSED
CRISPY
GREASEY
PAN RICH
SAUCEYB U T T E RY
DOUGHBROILED
BREA
D
S A LT Y
T H I N
PIEConsumer Insights
0
10
20
30
40
50
60
70
80 DOUGH
CHEESE
SAUCE
MEATS
PRODUCE
Par$cipants Ranked Pizza Elements Based on Importance
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Employee Interview
What type of people order the most pizza hut?“Definitely families. Some families order twice a week and get pretty big orders. I think it’s just that kids always want pizza and it’s cheaper and easier so the parents don’t care.”
Do you think more people should order online and why? “…it’s always a pain for us to have to answer the phones. More orders get messed up and if it’s busy we don’t have enough people making food.”
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Target Market: Millennials
• Few responsibilities.• Large amount of free time.• Have disposable income. • Judge pizza on a concept of “bang for your buck.”• Like companies with a modern face or personality.
DEMOGRAPHICS
• Cheap• Fast Service• Good Quality• Experience
COREVALUES• Personalization • Speed• Convenience
• Male and Females• Age: 18-24• Primary Focus on males, men skew
younger in pizza category.Income: • Under $25,000/Yr.
Employment: • Students or Part-Time work.HH Occupancy: • 1-3 average • Primarily roommates.• Some living at home
PURCHASETRIGGERS
BEHAVIOR INSIGHTS
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MILLENNIAL MARK
• He is a college student.• He is always working on his schoolwork.• Constantly on the go at meetings and studying.
WHO IS HE?
WHAT HE DOES:• He is president of his fraternity.• He is a 3.5 student who is dedicated to his studies.• He is an intramural athletics superstar.
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Target Market: Famillennials
• Very busy and always on the go, time is valuable. • Constantly trying to make all family members happy.• View Pizza as a fun excuse to come together as a family.More likely to: • Order exactly what food is needed and repeat the same order.• Use coupons and other sales promotions.
DEMOGRAPHICS
• Quality• Quantity• Fast Service• Customizable • Convenience• Sales Promotions
COREVALUES• Speed• Convenience
• Age: 24-34, young mothers.Employment: • Stay-at-home Moms.• Dual employment families.• Single Parents.
• Family meal decision makersHH Occupancy: • 2-5 average• 1-2 Guardians.• 1-3 Children (ages 5-16)
PURCHASETRIGGERS
BEHAVIOR INSIGHTS
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FAMILLENNIAL FRANCINE
• She is a mother in her early 30’s.• She has one or more children.• She is busy and always on the go.
WHO IS SHE?
WHAT SHE DOES:
• She works a job, either full or part time.• She makes the purchase decisions for her household.• She makes sure everyone is taken care of.
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MILLENNIALS FAMILLENNIALS
Target Market Insights
Target isn’t worried about the nutritional value in pizza.Fast and good quality are important to both of our target audiences.People with families tend to order pizza mostly for their family.Sales promotion has a huge impact on which brand is chosen.Special online/mobile promotions would draw our target.Website flow and fast checkout is important to customers.
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SWOT ANALYSIS
STRENGTHS
Largest in Pizza CategoryMost Locations#1 in Taste Test
THREATS
Growing numbers of successful competitorsLack of branding and social media interaction
is making Pizza Hut seem ambiguous
OPPORTUNITIES
Large exisiting customer baseImprove online experience
WEAKNESSES
Outdated online and mobile technologyLack of brand Voice
THE OVERALL PROBLEM:
The major obstacle of Pizza Hut as a business is that they have outdated technology.
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Problems & Opportunities
Complicated Mobile and Online interface.Develop a well-organized website with visual consistency.Improve ordering process.Enhance checkout procedure.Personalize more towards customer.Consumer core Values:Convenience, Customization, Speed, and Efficiency.
Poor Store to Consumer CommunicationIncrease interaction between stores to customers.Store Topping availability.Improve quality of technology throughout stores
Outdated Brand Personality Creating a VoiceSocial Media Marketing Need more Interactive, USP/ Brand PersonalityNative AdvertisingIncrease PromotionsCause MarketingInteractive Loyalty Program
We segmented Pizza Huts outdated technology into the following 3 partsand listed the methods we can improve upon them for our strategies.
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CONCEPT
STRATEGEY
STRATEGY: BIG IDEA
Customiza*on Convenience
• Box Deal to please everyone • Easy/ Quick ordering process • Mul:ple ways to order
Price Sa*sfac*on
• Coupons and online deals have a huge impact on purchase
triggers
• Overall happiness with the product and brand
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CREATIVE
Traditional New Events Budget
Television.Radio.Special Promotions.Geographic Direct Mail.Packaging.
Traditional Media
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STORYBOARD
Television Spot
Scene 1Sue is at work and about to leave, trying to figure out dinner plans.Sue- takes out her phone and goes to pizza hut mobile app, she orders two large pepperoni pizzas. [Gets a confirmation text.]Sue- Wow… that was simple and easy to use.
Scene 2On the phone with her husband.Sue-I ordered pizza, you pick up the kids and meet me at the house.John- Sounds like a plan to me see you soon(Sue driving home)
Scene 3Sue arrives home and doesn’t see the pizza man so she calls to check on the order.Sue- Hi I ordered pizza about 20 minutes ago and I do not see the deliveryman anywhere.Pizza Hut- Okay, let us check on that really quick.Sue walking to the door and sees the pizza man there.Sue- Oh wait never mind, he is already here and waiting one me, wow that was fast, sorry for the call and thank you for the fast delivery.
Scene 4John arrives home with the kids to find the table already set and ready to go.John- wow the pizza is already here?Sue- yea they beat me to the house I was shocked.John- Yea I wasn’t expecting it here for another few minutes.
Scene 5The family happily eating the pizza talking about how fast and convenient it was to order.[Gets a confirmation text.]Sue- Wow… that was simple and easy to use.
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STORYBOARD
Television
On our first date we had Pizza Hut and ever since it has been a tradition on our anniversary.
Pizza Hut is a big part of our family and has given us many fond memories together and with our children. Our children now have their own family and are continuing
t o make memories with Pizza Hut.
Pizza Hut has been serving happiness since 1958.Use our mobile app or Visit us at www.pizzahut.com
to start serving your family happiness.
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SERVING HAPPINESS SINCE 1958
Television- Storyboard
A lot has changed in the last 60 years, but Pizza Huts same great taste has always remained the same.
As your family evolves, so do we. Pizza Hut has been serving happiness since 1958.
Use our mobile app or Visit us at www.pizzahut.com to start serving your family happiness.
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Radio Spot
You Know You Want It
Are you looking for a quick way to get dinner tonight?
You’re in luck!
Use the pizza hut mobile app, or call to order you dinner tonight!
Pizza Hut is guaranteed to fulfill any hunger craving you’re having!
Order now and we will have it to you in less than 30 minutes!
Background sounds during airing of the spot:
1. Fast swishing noise to demonstrate the speed of delivery process.
2. Sizzling of the pizza being cooked...
3. Ding of a dinner bell to show the pizza is done!
4. Car door shutting and vehicle starting to show it is on its way.
And finally:
A doorbell ringing to show the pizza is already at your house.
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For our millennial target we chose to create door hangers to put on the apartments around campuses.
Specialized student only deals just for them.
The deals have a promo code that can be used online, but only with their local stores.
The codes will be good throughout an entire semester, with new codes given out at the beginning of each semester.
DOOR HANGER
Special Promotions.
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Target Market: Famillenials These boxes include both promo code and physical coupons for those who like to have things handy. They will be placed in newspapers around the country.
CITY LOCATIONS:Los Angeles- LA Times
Atlanta – Atlanta Journal-Constitution
Charlotte – Charlotte Observer
Houston – Houston Chronicle
Philadelphia – The Philadelphia Inquirer
Columbus – The Columbus Dispatch
Washington DC – Washington Post
Orlando – Orlando Sentinel
Richmond – Richmond Times Dispatch
Special Promotions-FSI
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COUPONS
Special Promotions.
The box tops will be location specific, so the deals will vary. However, the coupons included will be for everyone. There will be an online only, a family, a personal, and a carryout deal. They will all have a promo code to be used online, or the physical coupon to be used in store or upon delivery. These will be used at all locations, with their individual
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TOP BOX DISPLAY
Packaging
Although changing up pizza box design might not seem like a major shift, but a lot of time and planning goes into a good box design. After our focus group participants expressed their distaste for boxes that were overly cluttered or confusing, we chose to do a simple design which features our logo and slogan, and one clear deal which can be changed with every new special promotion.
SIDE PANNELSThe sides of the box also advertise our online ordering, new rewards program and also the various social media that people can follow us on.
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Social Media.
Online Ordering System.
Viral/Guerilla Marketing.
Google Ad Words.
Online Display Ads.
Charity-Based Reward Program.
New Media
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#THE HASHTAG CAMPAIGN
Social Media
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Social Media#THE HASHTAG CAMPAIGN
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Social Media#THE HASHTAG CAMPAIGN
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Online Display AdsWebsite takeover Using google trackers and analytics we will compile an active and dynamic (or ever changing) database of what type of sites and content our customers are visiting. We then select one of the most popular sites (or in the case of sites like BuzzFeed and Reddit, the most popular types of stories) and take over all of the advertising for that page, outlining the primary content with different interactive banners and examples of our “Weird Pizza” viral banners.
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Viral MarketingVIRAL MARKETING
HOW WEIRD IS YOUR PIZZA? In this viral marketing campaign, we will ask our customers to show us their weirdest Pizza Hut creations and select items that are particularly unique, may it be a no cheese, extra jalapeno, thin crust pizza, or a personal pan pizza with 4x extra cheese (yes these are both real orders). People will be able to submit their unique creations on Instagram by using the hashtag #MyUniquePizza. We will then choose weekly winners and start a viral campaign of web banners displaying the pictures along with their ingredient lists underneath along with a tagline of “Never Judge Another Person’s Perfect Pizza”. The banner transitions to our logo and a new subhead reading “Serving Happiness, Not Judgment” with a new link to make your wildest creation on our website.
#servnghappiness#myuniquepizza
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Guerilla Marketing
PIZZA VENDING MACHINE
Recently Let’sPizza has introduced the first pizza chain that is completely automated and functions as a vending machine you could place anywhere. While Pizza Hut probably won’t be competing directly with Let’sPizza on this front, this is a new and exciting way that Pizza Hut could use to gain some buzz with consumers while stealing a little bit of Let’sPizza’s thunder. For this marketing effort we will be placing four vending machines in different cities across the east coast, all of which will be set up with a Pizza Hut Pizza Chef who will make personal pan pizzas behind the scenes. The people who order from the machine will be allowed to craft a free personal pan one topping pizza, giving their first name with their order. The Pizza Chef will then use slightly smaller cut versions of Pizza Hut toppings to spell the name of the person atop their pizza. The pizza will then be distributed and after the target reacts to their name on the pizza we will display a message of “You can’t get pizza this personal from a machine. Pizza Hut: Serving Happiness.” This is a fun way to generate some buzz and also show our targets that Pizza Hut still makes a great pie just the way you want.
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Guerilla MarketingCATERING OF EVENTS FOCUSED ON FAMILLENIALS
Beginning in July at the start of our campaign, we will cater a number of different ma-jor events that not only take place in our biggest region of competition, the eastern coast, but also are likely to have a large number of both our target segments. Rath-er than advertise this catering however, we will show up unannounced with a large number of selections from our menu which people can enjoy for free. By doing this we will be able to illustrate how Pizza Hut can be a satisfying option for the whole family.
FunFest: - July 2015 (Undated) – Boston, Mass. This event will begin the Guerrilla Marketing / Special Event campaign. We feel this will be a good place to start because it is well advertised and is always full of family’s looking for some fun in the sun. This event also centers around ice cream and will be a perfect place to show off Pizza Hut’s Indulgent options to Fa-millenials.
AT&T Summer BrewFest:- July 5th – Norfolk, VA This one is just for the Millennial, or at least mom and dad while the kids are at home, and is the perfect second place to take our guerrilla campaign. Beer is consid-ered one of the most pair-able beverages around and making the connection between beer and Pizza Hut in the minds of our targets will help develop a better position in the minds of Millennials.
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Guerilla Marketing
ParkArts Boston Children’s Festival – August 2015 (Undated) o Learning meets fun at this festival for kids. This is similar to the first event in how we can use it to connect with families, but while the first event is a day of ice cream and music, this event focuses on making learning fun. This is a positive way that Pizza Hut can market to our target while simultaneously supporting education for children.
NYC Central Park Film Festival ( August 2015): o To wrap up our summer of Special Events, we have selected the NYC Central Park Film Festival. This is a major event in New York where a large number of families come together to watch movies on a huge projector screen and enjoy the last days of summer. This event will again help us connect with families but in this case we also have the opportunity to pair the ideas of movies and Pizza Hut in our consumers mind, which is a valuable position to have.
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Google Ad Words
• Pizza• Cheesy• Fast delivery• Quick easy dinner• Make it great• Serving Happiness• Indulgent• Satisfying• Customizable pizza• Family Dinner• Crust
• Toppings• Box deal• Inexpensive pizza• Pizza Hut• Best Pizza• Quality• Value• Delivery• Online Ordering• Mobile ordering
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Online Display Banners
ANIMATED COMPUTER GRAPHIC GIF’S
GOALS: Impressions > 1 million Clicks> 100,000 Orders> 75,000
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Online Display Banners
ANIMATED COMPUTER GRAPHIC GIF’S
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Online Display Banners
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