Download - Campaigns Social Response Credentials
-
7/31/2019 Campaigns Social Response Credentials
1/11
Weve marketed soap.Got you to try every new and improved shampoo.Even convinced you that this is the best juice on the market.
But weve shifted gears.
We now market healthcare reform.
Were getting you to support the environment.
And were not going to stop convincing you that doinggood is good for profit, for people, and for the planet.
We wanted to use our years of experience to
communicate ideals, causes, and behaviors to affect thegreater good, so weve retrained ourselves to become
social marketers----using tried and tested marketing tools
and applying them to todays most pressing issues.
We help corporations talk strategic CSR and doing real,
measurable, and sustainable good. We help non-profitsand government agencies understand marketing and
targeted communications.
We at CSR like to think of it as the happy middle.
how it all began
2005
If great ideas and passion can sell shampoo, imagine what they can do
for family planning and good government. With this in mind, Campaigns
and Grey embarked on creative advocacy ads that not only hit a creative
note, but also resonated with the public and brought about real change.
Campaigns and Grey was one of the first advertising agencies to getinvolved in reproductive health, AIDS awareness, and political
campaigning. In 2005, CSR was established as separate unit--the first in
the country--to focus on advocacy and sustainability communications.
The Advocacy and
Sustainability
Communications Division
of Campaigns and Grey
w
how
ear
e
-
7/31/2019 Campaigns Social Response Credentials
2/11
ENVIRONMENT
Weve partnered with
groups such asHaribon,
Greenpeace, and
most recently, Rare---
ranked one of the top
50 non-profits in the
United States today.
Key issues weve
handled include
preserving local
biodiversity, illegal
logging, marineconservation, and
anti-mining on the
island of Palawan.
To view our tv workon the environment:
visit us at
http://vimeo.com/csrmanila
A scene from HaribonsSignature Tree tvcommercial
One postcard from a series of awareness materials for a tie-upbetween Haribon and swimwear line U-Swim. A portion of everyswimsuit purchased went to beach clean-up projects.
-
7/31/2019 Campaigns Social Response Credentials
3/11
EDUCATION
Developing reading
campaigns, supportingeducation reform,
managing an ICT in
education program,
and celebrating
teachers are some
ways weve worked in
the field of education.
Our clients include
The Philippine
Department of
Education, education
governance group
Synergeia, Ahon
Foundation, and
Proctor & Gamble.
To view our tv work oneducation
visit us at
http://vimeo.com/csrmanila
Illustrated frames from the animated tv commercial celebrating
Teachers Month in 2010.
http://vimeo.com/csrmanilahttp://vimeo.com/csrmanila -
7/31/2019 Campaigns Social Response Credentials
4/11
HEALTHHealthcare reform, water and sanitation, AIDS, cervical cancer, counterfeit
medicines--these are just some of the health issues weve tackled. Our work in
health has include developing IEC (information education campaigns) for thepoorest municipalities in the country as well as driving women in the urban areas
to get vaccinated against sexually-transmitted viruses. Our clients include The
Department of Health, Glaxo SmithKline, Zuellig, US-AID, and AusAid.
Open defecation is still a problem in both rural and urban areas in thecountry. This is a poster developed with AusAid conveying the importance ofinvesting in a toilet for good health.
-
7/31/2019 Campaigns Social Response Credentials
5/11
HEALTH
To view our tv work on health, visit us at
http://vimeo.com/csrmanila
Ethical drugs, such as the cervical cancer vaccine Cervarix, cannot beadvertised under Philippine law. In order to get women of all ages andstages vaccinated, a celebrity mother-daughter team with a history of cancer-related death in the family was used as spokespersons to talk about the firstvaccine-preventable cancer.
http://vimeo.com/csrmanilahttp://vimeo.com/csrmanilahttp://vimeo.com/csrmanila -
7/31/2019 Campaigns Social Response Credentials
6/11
SUSTAINABILITYCSR also works with corporations on communicating how their businesses are becoming
more sustainable. Clients include Ayala Land NUVALI, Cemex, and ArthaLand.
NUVALI is Ayala Lands first ecodevelopment in the country. Thecompany wanted to showcase
how this multi-hectare project waspositively affecting nearbycommunities through livelihoodsfocused on upcycling trash andmanufacturing other low-impactproducts.
-
7/31/2019 Campaigns Social Response Credentials
7/11
SUSTAINABILITY
As part of the NUVALI launch, materials such as posters and notebook primers weredistributed to the media to help them understand the basic principles of sustainabilityas well as the green features Ayala Land put into the development.
-
7/31/2019 Campaigns Social Response Credentials
8/11
SUSTAINABILITY
This print ad wasdeveloped to show thatCEMEXs commitment tothe environment went
beyond tokenism. Realchanges to their corebusiness--cementmanufacturing--was beingundertaken to address theeffects of climate changebrought about thetraditional practices oftheir industry.
-
7/31/2019 Campaigns Social Response Credentials
9/11
PRESSINGSOCIAL
ISSUES
CSR is also the
preferred partner of
many NGOs when it
comes to developing
campaigns for pressing
social issues such as
reproductive health,
human rights, and
animal welfare.
-
7/31/2019 Campaigns Social Response Credentials
10/11
PRESSING SOCIAL ISSUES
A series of print ads featuring well-known human rights victims in the Philippines. Thecampaign aimed to bring greater awareness to an issue historically regarded as aleftist concern. The campaign included a school tour, a website, and out-of-homeinstallations.
-
7/31/2019 Campaigns Social Response Credentials
11/11
2723 SABIO STREETCHINO ROCES AVENUEMAKATI CITY, PHILIPPINES 1231
TEL: (632) 8847340