Can Chinese millennials become your hotel’s best customers?
Chinese millennials are travelling the world in greater numbers than ever; here are the key stats that every hotelier should know
in order to attract, reach and convert Chinese travellers…
Source: Chinese International Travel Monitor 2015 – Hotels.com
Can Chinese millennials become your hotel’s best customers?
Largesteconomy
The Chinese economy is now the largest in the world, having eclipsed the United
States in 2014.
It means more Chinese citizens have an income that is high enough that they can travel abroad,
and they’re doing so in rapidly increasing numbers.
Chinese outbound traveller numbers
increased by 20% over the past 12 months.
20%
Source: Chinese International Travel Monitor 2015 – Hotels.com
Can Chinese millennials become your hotel’s best customers?
78%
59% of hoteliers surveyed claimed an increase in Chinese millennials – aged 35 or under
In Asia Pacific, 78% of hoteliers welcomed more young Chinese guests over
the past 12 months - compared with the year before
59%hotels hotels
35or under
Aged
increase in
increase in
Source: Chinese International Travel Monitor 2015 – Hotels.com
Can Chinese millennials become your hotel’s best customers?
go on a cruise
15%
seek overseas education
7%
want beauty treatments
6%
for leisure
91%
43%for business
visit friends and relatives
17%
Why do they travel?
travel for medicine
5%
Source: Chinese International Travel Monitor 2015 – Hotels.com
Can Chinese millennials become your hotel’s best customers?
30% of millennials use social media in
making travel decision.
44% use word of mouth and review sites.
80% of Chinese travellers overall used a mobile,
desktop, or laptop computer to plan and book their travel – a big jump from 53% in the
previous year.
80%
44%
30%
Review
Source: Chinese International Travel Monitor 2015 – Hotels.com
Can Chinese millennials become your hotel’s best customers?
Chinese millennials are also happy to travel cheaply.
15% of travellers between the ages of 18 and 25 booked into hostels and
backpacker venues.On average Chinese millennials spend:
$503(USD) per day on accommodation, food, entertainment
– only $33(USD) less than the overall average Chinese expenditure.
15%of travellers
$503(USD)per day
Spend
H�telBackpacker
Cheap $
Source: Chinese International Travel Monitor 2015 – Hotels.com
Can Chinese millennials become your hotel’s best customers?
Chinese language booking websites.
Chinese language information + signage within the hotel.
But only 20% said it was
mandatory before they would book
with the hotel.
66% said they appreciate hotels
that offer a tailored �perience
including: