Transcript
Page 1: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to alternative routes?

Herbert TiemensBestuur Regio Utrecht

Page 2: Can we seduce cyclists to alternative routes?

City cycling in Utrecht is a succes

Approx. 400.000 bicycle trips are made in the city every day (educated guess HT)

55% of visitors city centre come by bicycle (city monitor 2012)

15.000 cyclists every day in selected streets (counts by the city)

Page 3: Can we seduce cyclists to alternative routes?

Impression existing route

Can we seduce cyclists to alternative routes?Can we seduce cyclists to alternative routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 4: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to alternative routes?Can we seduce cyclists to alternative routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 5: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to alternative routes?Can we seduce cyclists to alternative routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 6: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to alternative routes?Can we seduce cyclists to alternative routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 7: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to alternative routes?Can we seduce cyclists to alternative routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 8: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 9: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

https://www.youtube.com/watch?v=DZ0TV_b7V7Q

Page 10: Can we seduce cyclists to alternative routes?
Page 11: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

More about the Super cycleroute this Friday

Page 12: Can we seduce cyclists to alternative routes?

What we did already

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 13: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 14: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 15: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to other routes?Can we seduce cyclists to other routes?@herbert_tiemens@herbert_tiemensBestuur Regio UtrechtBestuur Regio Utrecht

Page 16: Can we seduce cyclists to alternative routes?

Main question:

What makes the other routes more attractive?

Page 17: Can we seduce cyclists to alternative routes?

Can we seduce cyclists to alternative routes?

@herbert_tiemensBestuur Regio Utrecht


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