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CancerBase
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How might we collect and leverage patient data to improve patients’ lives?
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Collecting Data
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CancerBase makes an impact
through their data.
CB needs more than just users. It needs a
community.
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Branding is the way to a community.
National GeographicRed Bull
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CancerBase’s current branding
Lack of uniformityLack of clarity
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Process of Rebranding
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Defining the Community
mbc patients
Caregivers
Oncologists
Cancer Advocates
Data scientists Primary
users
Secondaryusers
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Understanding the Tools
Infusion MedMind Atom HP
CancerBase.orgSideEffects
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What branding will be the most effective for CB in particular?
To do this we began researching and developing a brand feeling, logo, and typeface.
Branding Research
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How can we create unified, welcoming, helpful brand that mbcp feel connected to?
Problem Definition:
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Design Thinking is Iterative and Cyclical
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We Need User Input
Interviews with patientsAsk about interpretation of branding & logos
Observe interaction with wireframes
Virtual ImmersionUse case: #BCSM twitter chat
We will observe themes or insights about what matters most to users by reading, exploring the threads of these posts.
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Prototyping, Testing, & Implementing later….
This is what we will give you:
Branding guidelines for CancerBase and any current or future applications in the CB Ecosphere
A more effective website (as outlined by our design guidelines & problem statement)
Branding implementation for Atom-HP and MedMind
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How might we leverage patient data to accelerate
discovery of patient treatment?
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Who needs this data the most?
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Patients● Care mostly about their
specific case
● Typically not experts
Oncologists● Follow NCCN guidelines
● Need to treat their
patients
Researchers● Develop treatments for
those who need it most
● Deep understanding of
disease
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PATIENT DATA
NCCN GUIDELINES
DEVELOP NEW DRUGS
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M-TSNE
High dimensional time series data
c
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M-TSNE PARALLEL PLOTS
High dimensional time series data
c
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M-TSNE PARALLEL PLOTS MARKOV CHAIN VISUALIZATIONS
High dimensional time series data
c
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High dimensional time series data
M-TSNE PARALLEL PLOTS MARKOV CHAIN VISUALIZATIONS
c
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M-TSNE PARALLEL PLOTS MARKOV CHAIN VISUALIZATIONS
High dimensional time series data
c
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Needs:Highly interpretable visualizations
Drive decisions for new treatment development
Capable of deep insights
c
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Next Steps:Immerse ourselves in the workflow of drug discovery researchers
Design prototypes
Build and implement a tool for Researchers
c
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Questions
c