Download - Candidate Experience
CANDIDATE EXPERIENCESeptember 10, 2014
MEET YOUR PRESENTERSCynthia Cancio and Holly DeMuro
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CYNTHIA CANCIO@CynthiaCPerez
As the Vice President of Recruitment, Cynthia leads and coordinates the delivery of WilsonHCG's recruitment services and
manages the domestic and international sourcing and recruiting teams. With extensive experience in talent acquisition
and marketing, she has been instrumental in building WilsonHCG into a top global recruitment process outsourcing (RPO)
firm. She oversees all delivery process improvements and implements strategic recruitment initiatives that improve the
efficiency of the company and effectiveness of its clients' recruitment functions.
HOLLY DEMURO@HollyDemuro
Holly DeMuro is the Product Communications Manager at iCIMS, a leading provider of innovative Software-as-a-Service
(SaaS) talent acquisition solutions. iCIMS' Talent Platform, the industry's premier candidate management solution,
enables organizations to manage their entire talent acquisition lifecycle from sourcing, to recruiting, to onboarding all
within a single web-based application. With more than 2,500 clients worldwide, iCIMS is one of the largest and fastest-
growing talent acquisition system providers with offices in North America, UK, and China.
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FOLLOW THE CONVERSATION#CandEXP14
DEFINE“candidate experience”
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#CandEXP14
noun 1. An active or passive candidate’s contact with a hiring organization and its efforts (or lack thereof)to attract, recruit and retain talent.
70%
of HR practioners surveyed understand the importance
of a positive candidate experience during the recruitment
process, but many are not taking proactive steps to
ensure it is happening.
CEB Global Assessment Trends Report for 2014
why do organizationsneed to care about
CANDIDATEEXPERIENCE
?
TALENT SHORTAGEoverview
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#CandEXP14
To sustain economic growth, by 2030 the United States will need to add more than
25 million workers and Western Europe will need to add more than
45 million employees.Global Talent Risk-Seven Responses, World Economic Forum
REPUTATION MANAGEMENToverview
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#CandEXP14
95%of employees say reviews
from employees influence
their job decision.
Glassdoor, 2013
BUSINESS RATIONALEpositive consumer reputation
44%of workers who didn’t hear back from an employer when they applied for a job said they have a worse opinion of that employer.
32%
reported they are less likely to purchase a product from a company who didn’t respond to their job application.
CareerBuilder, 2012
EMPLOYEE ENGAGEMENToverview
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#CandEXP14
Engaged workers are the lifeblood of their
organization. Work units in the top 25% of
Gallup’s Q12 Client Database have
significantly higher productivity,
profitability, and customer ratings, less
turnover and absenteeism, and fewer safety
incidents than those in the bottom 25%.
2013 State of American Workplace Talent Report, Gallup Research
REFERRALoverview
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#CandEXP14
97%
of candidates who had a positive experience would refer someone to
apply to the same organization. But only 33% of candidates who
had a negative experience would refer someone to apply to that
organization. Talent Board’s 2013 Candidate Experience Report
BUSINESS RATIONALEreturn on investment #CandEXP14
34%of hires come from employee referrals
7%of hires come from non-employee
referrals related to your consumer
brand
Per iCIMS Hire Expectations Institute's research
Email Campaign
Sign/Walk-in/Billboard/Flyer
Social Media
College/Trade School/Other
Internal Hire/Convert Continigent to Hire
Referral: Other
Actively Recruited
Web Search
Job Board
Referral: Employee
2%
2%
2%
3%
6%
7%
7%
7%
30%
34%
EMPLOYER BRAND STRATEGIESoverview
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#CandEXP14
85%of employees are attracted to companies that have a reputation for providing great career opportunities. 50% of employees think it’s important that other people want to work for their employer.
Employer Brand International 2013 Global Research Study
INCORPORATING POSITIONINGinto your employment brand
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#CandEXP14
PROCESS TO IMPROVE CANDIDATE EXPERIENCE
• Strategize• Train• Implement• Measure• Adjust
CANDIDATE EXPERIENCEbest practices
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#CandEXP14
Candidate Satisfaction
Surveys
Transparency
Speedy interview process
Easy to navigate ATS/career page
on website
Approachable and involved executives
BEST PRACTICES
CASE STUDYEnterprise Holdings
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#CandEXP14
“At Enterprise Holdings,
we try to maintain rules,
like a five business day follow up
with each and every candidate
that submits an application.”
- Marie Artim,
VP Talent Acquisition
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#CandEXP14CASE STUDYPenn National Gaming
Within the parameters of the aligned consumer/employment brand – make the candidate experience:• Accessible, fast & easy• Engaging • Personal
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QUESTIONS & ANSWERSthank you!