Download - Canon | Social Media Marketing
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Social Media - Fluch oder Segen?#bdco11
Philipp Sauber/ @filsa
inm.ch
Blog: website-marketing.ch
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Tagging
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hashtags
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#bdco11
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Web 1.0
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Design.Design.
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CMS.
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Banner.
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Verzeichnisse.Verzeichnis.
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Web 2.0 &
„Social Media“
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Attention!
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Problemstellung bei Social Media-Projekten
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1. Erfolgsgarantie.
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2. Langfristigkeit.
Kritische Masse überschreiten!
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3. Disziplinen.
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4. Grenzen.
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5. Idee. Die zieht. Die abgeht.
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Ohne Community keine Empfehlungen/ Leads.
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Community?
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„Tools“?
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800Mio aktiv.
250Mio via Mobile.
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> 200Mio Bilder pro Tag.
rund 6Mia pro Monat.
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> 100Mio Suchanfragen/d.
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Facebook Seite.für‘s ganze Web sichtbar.
eigene URL ->facebook.com/inmweb
frei gestaltbar.
professionelle Seiten.
Firmen, Entertainment, Brands.
Statistik.
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> 300‘000 Anmeldungen/Tag
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Platz 2 hinter Google für Suchanfragen (> 3 Mia/d).
Weil: Menschen beurteilen.
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Wie suchen?
search.twitter.com
twitterfall.com
tweetdeck.com
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> 75 Mio Besucher/T.
(Bluewin hat ca 130‘000/Tag)
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Dell 6 Mio seit 2008.dell.com/twitter 37 Accounts
Verkauf von alten Modellen.
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Youtube.
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Youtube.Gründung 2005
>48h/min.
mehr als ABC, CBS & NBC seit 1948.
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Seit Jan. 2009 auf Youtube.
120 Videos.
Wöchentlich 1 neues.
2h pro Video inkl. Posting.
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130‘000 Views.
300 Views/d.
Ist das viel?
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130‘000 Views.
300 Views/d.
Vergleichen Sie‘s mit andern Marketingkanälen.
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Lohnt sich das?
ROI?
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$? möglich…
Image? Ja.
Kompetenz? Sicher.
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Auch hier gilt: Optimieren.
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Know-How mit Tiefgang.
Keine Werbung & wenig kommerziell.
Nachhaltiger Aufbau einer Leserschaft/ Beziehung.
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Thema.
Keywords.
Content.
Controlling.
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30‘000 Leser pro Monat.
1‘000 RSS Abonnenten/ Verbündete.
4‘400 Facebook Fans (INM >800).
Durchschn. Besuchszeit: 1min32s
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Wie kriegt man Besucher?
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Der Fluch.
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Social Media findet so oder so statt.
Das Tempo ist enorm hoch.
Zusätzlicher Aufwand.
Sicher nicht gratis.
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Der Segen.
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Dialog.
Glaubwürdigkeit.
Viralität & Potential.
Wirkung durch Relevanz.
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Take Aways.
Facebook, Blog, Xing.
Twitter, Youtube, Google+.
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1. Strategie.
2. (Themen-)Konzept.
3. Profile eröffnen.
4. Vernetzungen.
5. Bewirtschaftung.
6. Controlling/Monitoring.
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Präsentation:
slideshare.net/inm
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Danke.
Philipp Sauber/ @filsa.
INM AG/ inm.ch.