Download - Capturing Mindshare with Content Marketing
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Monthly Content Marketing Webinar October 2010
Capturing Mindshare
Byron White ideaLaunch
Mike Roberts SpyFu
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The Content Planning Process to Capture MindShare
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Evaluate the organic market share of keywords and traffic.
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Evaluate the competitors’ content marketing tactics and strategy.
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Curate the content on-site and off-site and the social conversations on the web.
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Find the wants and needs of readers and customers.
! Surveys
! Phone Calls
! Search Box
! Social Media
! Web Analytics
! Keyword Popularity
! Customer Service
! Questionnaires
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Use keyword research tools to help find the hot topics and develop keyword silos.
! WordVision.com
! SpyFu.com
! Compete.com
! QuantCast.com
! SEOMajestic.com
! Raven-SEO-Tools.com
! Tools.SEOBook.com
! SEOToolSet.com
! LinkVendor.com
! MarketLeap.com
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The SEO plan guides optimization, SEO scoring and performance goals.
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The Content Plan guides the content creation and development process.
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The Information Plan offers the architectural layout for SEO and content.
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The Executive Summary offers a benchmark for performance.
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Measure ROI and improved mind share in a variety of ways.
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Tagging the published date of content is required for measuring performance.
Secrets to ROI Tracking
! Tag Published Date
! Track Link Phrases
! Build Keyword Silos
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Track improved listing positions impacted by content deployment.
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Track increase in organic traffic impacted by content deployment.
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Track increases in time-on-site and return visitors.
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Track increases in lead generation interacting with content assets.
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Track increased sales impacted by content marketing.
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Byron White, ideaLaunch Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
617-227-8800 x 201
Book Author 101 Content Marketing Tips
Speaker Events 2010
BrightTalk
Search Engine Strategies
PR Web Thrive
Inbound Marketing Summit
28 Total Speaking Events
Free Content Marketing Tips book here: ideaLaunch.com/101