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Cardinal Health Social Media Program for
Pharmacies
April 21 2011
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Agenda
• Program Overview
• Walk through Facebook and Twitter components
• Review how to access Facebook and Twitter
• Discuss how to connect and build a network
• Review how interactions happen
• Discuss any questions and comments
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Pharmacy Social Media Program
Goal
• To help busy Pharmacy owners connect with their community and customers through social media channels
• Promote the Pharmacy and offerings• Listen to the customer’s needs• Build a relationship with the customers
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Program Elements
• Build New or Enhance Existing Facebook & Twitter
Profiles for Participating Pharmacies
• Facebook & Twitter Content “Modules”
• Review & Edit Facebook & Twitter Profiles with the
Participating Pharmacies
• Facebook & Twitter Bootcamp - Kickoff Webinar
• Training - Ongoing Monthly Educational Webinars
• Support - Ongoing Support for Participating Pharmacies
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Program Overview - Build Facebook & Twitter Profiles for Participating Pharmacies
• Need “Cardinal Health Pharmacy Facebook & Twitter Profile Form” sheets filled out to start
• Facebook• Existing FB Page: Need admin access to Facebook pages that
already exist. Add [email protected] as admin
• To create new FB page: Need person’s name, email address, business name and info
• Twitter• Existing FB Page: Need Login/Password for Twitter profiles
that already exist• To create a new FB page: Need desired username and email
to link with profile
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Facebook Content Modules• Participating Pharmacies can choose to have an automated
“feed” (RSS Feed) of health information on their Facebook page wall
• Review “Cardinal Health Pharmacy RSS Feeds” list
• Chose one that will automatically update your page
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Monthly Educational Webinars
• 30-60 minute webinars every month about using Facebook & Twitter to help educate the Pharmacies.
• Pharmacies can ask specific questions and learn new techniques and ways to use their networks.
• Webinars will be recorded and made available to the Pharmacies.
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Ongoing Support
• Participating pharmacies can email [email protected] with Facebook and Twitter support questions that need answered
• All Facebook and Twitter profile and login information should also be sent to this email address
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FACEBOOK OVERVIEW
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Facebook Components• Profile – Personal profile belonging to a person• “Bill Balderaz”
• Page – Business page belonging to a company• “Webbed Marketing”
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Facebook Components• Newsfeed – What you see when you log into Facebook.
Updates from people who are friends and pages you like.
• Wall – Both profiles and pages have walls. This is where updates & interactions take place. The newsfeed is an aggregation of walls.
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Facebook Components• Like – Liking something on Facebook gives that content more
credit & visibility. Pages, wall posts, comments, photos and videos can all be liked.
• Comment – A response or reply to content shared on Facebook.
• Share – Share a friend’s or page’s content with your own network. Used to help spread content to more people. Similar to Retweet
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TWITTER OVERVIEW
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Twitter Components • Profile – Your Twitter identity. Consists of your username, bio
and location.
• Followers – Profiles that follow you on Twitter.
• Friends/Following – Profiles you follow on Twitter.
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Twitter Components• Tweet – An update sent out from a Twitter profile.
• Timeline – An aggregation of tweets from the people you follow.
• Hashtag (#) - Tool used to mark keywords or topics in a tweet as a way to categorize messages, especially for events.
• Retweet – Allows you to quickly share a Tweet with your own followers. Similar to Facebook Share.
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HOW TO USE FACEBOOK & TWITTER
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How to Access Facebook and Twitter• Facebook
• Go to Facebook.com to login• To get to your Page start typing in name if page in search box, click
when visible.
• Twitter• Go to Twitter.com or a 3rd party tool (Hootsuite, TweetDeck) to login• Start updating and interacting!
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How to Connect / Build a Network• Facebook
• Search for pages of interest and Like them• Watch for links to Facebook pages on websites you visit, like them• Then start liking, commenting on and sharing their content
• Twitter• Use Twitter search (www.search.twitter.com) or Twitter directories
(Twellow, WeFollow) to find relevant profile to follow. • Look for opportunities to engage new followers (ask/answer
questions, Retweet)
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How Interactions Happen• Facebook
• Interactions can be a like, comment, wall post, share, tag• Encourage fans to interact on your wall and be sure to respond to
comments• The more interactions a page or post has the more visible it will be on
Facebook.• Remember to check your Facebook notifications
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How Interactions Happen• Twitter
• Interactions on Twitter can be a follow, reply/mention, retweet• Be sure to respond to all Twitter mentions and thank retweets• Follow back all new relevant followers• Remember to check for mentions and direct messages
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Questions and Comments
Remember to contact [email protected]
Educational webinar is May 10, 2011 (1st Webinar!!)
“Advanced Tactics for Building your Facebook & Twitter Networks”