Web : www.carmatec.com
Email: [email protected]
HOSTING COMPANY BREAKS INTO TOP 100 .NET WEBSITES
Whitepaper
Result (2 months):
36% increase in the overall traffic to the site.
65680
48360
July September
Search Paid Marketing:
Goals: Find niches
Reach potential customers when they are ready to purchase
Maximize ROAS (Return on Ad Spend)
Expand campaigns to more geographical market
Medium Used and methods undertaken:
Google Search Google Partner Network Organized and scheduled the campaigns for proper
targeting Keyword research and grouping them to get less CPC Created successful Text Ads Find the target geographical markets with less CPA Review Previous Performance to Create Benchmarks Landing page testing Conversion Tracking
Result (6 months):
50% increase in converted clicks in every 2 months
Cost per conversion decreased by 80%
Aug Oct Dec Feb
Retargeting:
Goals: Reach people who have already visited the site and connect with an audience that's already
interested in the products
Reinforce Branding
Increase secondary conversions
Medium Used and methods undertaken:
Email Marketing
Setup remarketing code Customer Segmentation Created effective banner ads in all main sizes according to the specification of the Advertising
Medium Conversion Tracking
Aug Oct Dec Feb
Cost per Converted Click
Result:
38% of the total visitors are returning visitors
52% of total transactions are through returning visitors
Email Marketing: Goals:
Maintain Customer Relationship Increase sales
Medium Used and methods undertaken:
Email Marketing
Segmenting customers Bring back customers with attractive offers and promotions Sending Newsletters
Result:
Produce an open rate of 21%
Overall Result:
Web site gets into the top 100 .net websites 78% increase in sales in last 4 months
Nov Dec Jan Feb
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