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CASE STUDIES
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SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)
SITUATION
The Lender acquired the hotel via Deed-In-Lieu (DIL).
De-flagged from Marriott and Wyndham brands. Later converted to Sheraton brand.
The hotel closed operations in 2014.
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SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)
CROWN HOSPITALITY’S SCOPE & ENGAGMENT
Worked with lender and borrower to negotiate DIL and restructure capital stack to fund renovations
Collaborated with Starwood brand and Crescent management to complete Phase I and Phase II of the renovations
Oversaw construction, re-opening in November 2016, and ramp up of hotel operations
Re-inspired and created new and distinctive F&B outlets along with unique programming to reposition the hotel
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SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)
RESULTS
1st Sheraton-branded resort to open in the past 8 years. Ranked #11 among 27 Sheraton-branded resorts worldwide.
Sheraton Bay Point Resort entered the Panama City Beach hotel market ranked #48 on TripAdvisor. Climbed to #3 on TripAdvisor in six months.
Awarded the prestigious Four Diamond rating by AAA Travel Association.
Conde Nast Traveler 2017 Readers’ Choice Award nominee.
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SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)
BEFORE AFTER
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SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)