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Julie Smith (@jasmith323) | Group Manager, Education Marketing
Adobe gets real (or fake) about content marketing
Adam Kleinberg (@adamkleinberg) | CEO, Traction
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3 ways Adobe got real about content marketing
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#1 Awareness to Engagement
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Adobe and Students
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Embrace reality (carefully).
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FAKE
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REAL
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Engagement at every level
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#2. Campaign to Platform
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Wear Your Heart on Your T.
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30% shared
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#3. Conversation to Conversion
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Content helps you tell stories.
Social content helpsyour customers tell them.
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Adam Kleinberg
Tractionwww.tractionco.com
@adamkleinberg
Julie Smith
Adobewww.adobe.com
@jasmith323
"anks.
2013 SMALL AGENCY OF THE YEARWEST REGION, SILVER