Transcript
Hegemony
Strategy
To disseminate contents>quality contents>can be embedded>tools for sharing, voting, bookmarks, contents syndication>layout according to standards>web design garantees site usability
Communicating (Blogs & Microblogging)
• Blog Channel• Lifestreaming > microblogging
Communicating>blogs>micro-blogging
Off-site optimisation
• >post contents on sites other than own• >Promote in-house projects on web 2.0
Off-site optimisation>contents on sites other than our own>promote in-house projects on Web 2.0
Publish and share>visibility of museum images on Flickr>sites for publishing presentations
Social networks>facebook channel>professional networks
