www.josephdeungria.com
44 Email Marketing for REAL
Learn & Apply 44 Best PracticesFrom Actual Examples
in the Philippines
Vcoach Bong De UngriaProfessor
Ateneo Graduate School of BusinessUP College of Business Administration
www.josephdeungria.com
1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Outline:
Learn 44 best practices from
www.josephdeungria.com
1 Credible, 2 Action, 3 Benefits,
4 Frequency
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5 Benefits, 6 Exclusivity,
7 Free Chance, 8 Time bound
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9 Contact, 10 Unsubscribe,
11 Brand Elements
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12 Timing relevance,
13 Co-Branding
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14 Seasonable, Quantifiable Benefit
15 Headlines + Read More
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16 Visual,
17 Sub-headlines for other segments
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17.1 Service + Security + Sales
www.josephdeungria.com
1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Outline:
Learn best practices from
www.josephdeungria.com
18 Variety, 19 Subject Headline,
20 Frequency
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21 Alignment (right)
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22 Key Targets (Y, W…)
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23 Think billboardsssss…
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24 How to? 25 Social share
www.josephdeungria.com
1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Outline:
Learn best practices from
www.josephdeungria.com
26 Timing, 27 Exclusive,
28 SMART
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29 Transactional
30 Benefit reminder
31 Feel Personal
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32 Coming soon Teaser!
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1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Outline:
Learn best practices from
www.josephdeungria.com
32 Adapted Frequency
33 What’s New
34 Seasonal relevance
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35 POP, POD (same difference?!)
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36 Anticipate customer questions,
objections, concerns…
www.josephdeungria.com
1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Outline:
Learn best practices from
www.josephdeungria.com
37 Different, descriptive email
38 Touchpoints along customer journey
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39 Upsell based on previous
buying habit
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40 Clearly Quantify Benefits
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www.josephdeungria.com
www.josephdeungria.com
www.josephdeungria.com
1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Outline:
Learn best practices from
www.josephdeungria.com
41 Make Email Work for You
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42 Get the news first!
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43 Focus on what’s important
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44 Know the limitations
www.josephdeungria.com
1. BPI
2. Lazada
3. SM Advantage
4. Apple
5. Audible
6. Google Alerts
Summary:
Apply 44 best practices from
www.josephdeungria.com
44 Email Marketing for REAL
Learn & Apply 44 Best PracticesFrom Actual Examples
in the Philippines
Vcoach Bong De UngriaProfessor
Ateneo Graduate School of BusinessUP College of Business Administration