Transcript
Page 1: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

CASE STUDY: SHOP. HANDS-FREE. IN 3D.

Page 2: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

Susan J. Pennington

Digital Evolution Manager

Overland Park, KS

Itai Asseo

VP, Digital Innovation

New York, NY

CASE STUDY: SHOP. HANDS-FREE. IN 3D.

@digitai79

Page 3: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

WHY EXPLORE EMERGING TECHNOLOGYON THE RETAIL FLOOR?

$1,609

$1,164

$231

$1,574

$1,290

$261

$1,574

$1,412

$290

$1,494

$1,551

$319

$1,470

$1,667

$345 $391

$1,437

$1,667

Source: Forrester Research Web-Influenced Retail Sales Forecast 2012 to 2017 (US)

US$ Billions

Page 4: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

WHAT IS GESTURE TECHNOLOGYWHAT IS GESTURE TECHNOLOGY

Page 5: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

Microsoft Kinect

Page 6: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

LEAP MotionLEAP Motion

Page 7: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

TAKING THE EXPERIENCE TO NASCAR

TAKING THE EXPERIENCE TO NASCAR

Page 8: Case Study: DigitasLBi and Sprint's Interactive Retail Experience
Page 9: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

MEASUREMENT IS KING

Page 10: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

AFTER NASCAR….READY FOR THE FLOOR?

AFTER NASCAR….READY FOR THE FLOOR?

Page 11: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

FASTER 3D SNEAK PEAK

Page 12: Case Study: DigitasLBi and Sprint's Interactive Retail Experience

Thank You

And Questions


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