Download - Case study – Independent Recording Artist
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Case Study – Independent Recording Artist
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Name of the artist and the genre of music they produce
The artist I have chosen is Adele and she is a soul/pop artist
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What record label are they signed to?
She is signed to an independent record label, XL Recordings.
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Who distributes their music?
XL Recordings distribute her music
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Do they have distribution outside of the UK?
She signed to Columbia records in the USA
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Has the artist released an album in physical format?
She has released four albums in a physical format: 19 in 2008, Adele Live at the Royal Albert Hall in 2011 and 21 in 2011.
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To what extent does the artist use social media and/or virals as part of their marketing?
Some examples of the social media that she uses are:
By using social media she can announce tour dates and when new singles and albums will be released. This allows the information to go straight to her target audience/fans.
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Where is there music available online?
iTunes
YouTube
Soundcloud
Napster
Mp3.com
Mp3boo.com
And other websites