LEADERSHIP AT WILD CHINA CASE STUDY Prepared By:
Anayat Kb Abdul Khaliq
Hayat Ibrahim Mehrab Ali
Nasrat Nisar Mansoor
Ahmed
Outlines
■ Overview of case study■ Question no 1■ Question no 2 ■ Question no 3■ Question no 4■ Question no 5 ■ Question no 6■ Question session
Overview of case study
■ Chairperson of WildChina Mei Zang■ Own business July 2000■ 9/ 11 and SARS■ Booming in 2004■ Appointed Stent CEO■ The company was in trouble
Question no 1
■Do you think Wild China could have grown faster?■What are the present barriers to growth?■Considering the typical resource constraints of
entrepreneurial firm in a young industry of Wild China in 2005,
■What do you suggest should Mei Zang do to manage growth in a sustainable way?
Problems or barriers and Solutions or Suggestions1.Mei Zang Personal
issue2.Lack of Audit
management3.Wrong selection of
CEO4.No overview of the
overall work5. Ignored the weak
areas
1. created a balance between personal life and professional life
2. Should have audit department
3. Should have selected a responsible CEO
4. Should have taken the overview of the work
5. If found any weak areas should have solved that
QUESTION 2Discuss and compare the motivation and professional background of both top mangers, the
owner Mei Zhang and the COO Jim Stent. Whom would you recommend as leader to steer Wild China out of the present crisis? Or would you rather recommend hiring new top management
with other skill sets or professional experience? BY Abdul Khaliq
Motivational Background of Mei Zhang.■ Mie Zhang ■ Born on 1971in town of Dali Yunnan. ■ Worked As Freelanced Interpreter.■ Interpreted a Speech for the President of Thai Bank.■ Bank Offered Her To Financed Her Education For This She Had To Work
For 6 Years In The Thai Bank. But Later She Thought Banking Is Not Her Field.
Professional background of Mei Zhang.■ Then She Worked In McKinsey & Co. & Got a Trips In China. There She
Got Idea Why She Shouldn’t Open a Company Which Can Offer Tourism In China.
■ Mei was very charming with clients and trade partners.■ She was Involved Day To Day Projects. & Wanted To Implement All Her
Ideas All At Ones.■ That’s the reason the some of the employees Didn’t Liked Her.
Background of Jim Stent.
■ Born in San Francisco, USA.■ Planning To Retire From a Senior Position At a Large Thai Bank.■ Lived His Adult Life In Asia & Planned Live In China & Wanted To
Experience Chinese Culture & Life Standard.■ Mei Zhang Offered Him a COO Position In Wild China. ■ Within a Week Of Jim’s Joining, Sars Hits China.■ He Volunteered To Forgo His Salary.■ Give Moral & Practical Support To Mei Zhang During SARS Crisis.
Contd…
■ Early 2004 Stent Became The CEO. When Mei Zhang Left Wild China Due To Personal Reason.
■ Stent Was More Methodical.
The recommendation
■ I recommend another well experienced related to the job.
QUESTION NO 03What are wild china’s key capabilities in term of service development
and market development? what should top management do to strengthen the firm’s competencies and development capabilities? by Hayat
Ibrahim
Customization
Knowledgeable workers about cultural and History
Technology
Build solid network with local operators
Key capabilities
Value Propositi
on
Price
Service
GuidesQuality
Experience
Key capabilities (contd..)
Categories Trips
Biking Guilin's backgro
und
Crafts of Tibet
Exploring cave
art
Pandas
Key Capabilities (contd..)
Segmented the
customer and tour
FIT
CEM
TTP
ENPO
Key capabilities (contd..)
Second Portion What should top management do to strengthen the
firm’s competencies and development capabilities?
STRENGTHEN THE FIRM’S COMPETENCIES
Build a online network Provide medical service Give incentives and rewards to local operators Motivate the employees Give allowances and packages to permanent customers Own hotel and vehicles Attract the new customers
QUESTION 4List the different types of crisis that Wild China has experienced since start-up and explain how Mei Zhang has manage each crisis. Discuss weather there could have been other options to survive each crisis and how you would have responded if your would have been in charge of Wild China.
By Mehrab Ali
TYPES OF CRISIS WHICH WILD CHINA HAS EXPERIENCED. WHAT MEI ZHANG DID….
• 9/11
People Feared To Travel On Plan.Wild China Most Customers Was From America.Mie Zhang Did Downsizing. Decrease the staff 12 to 6
• SARSMie Zhang Stopped Company Operation For 4 Months.Gave 25% Salaries.
What I Would Do…..
■ 9/11No Downsizing.Target Other Countries. E.g. Europe & Australia Etc.
■ SARSI would do as Zhang did
■Question 5■ What Would I Do As a CEO Of Wild China?■ What Are The Factors Which Help Wild China Grow In Future?
NASRAT NISAR
What Would I Do….
No DICTATION
HR Team
Factors Of Long Term Growth ….
Focus On High Quality
Customer Satisfaction
Localization Advantage
QUESTION 06Assess the various option to proceed that Zhang is considering at the end of the case. Which option is the most recommendable for Wild china's future? by Mansoor Ahmed
VARIOUS OPTIONS Closed down the company Sell the company To continue the company
MY RECOMMENDATIONS To continue the business Select the Albert Ng for CEO