Download - Case study: love live music
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Love Live Music and Ben Stroud
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Who am I?
Ben Stroud
Experienced social media community builder/manager
Helps companies build social media communities
Trains companies & individuals in social media management
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Love Live Music
Massive free event on Liverpool Waterfront
Organised by Smooth Radio
Featured performances from: Paul Carrack Joe McElderry Russell Watson And many more…
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The Challenge
What if you were unable to attend the event?
Smooth Radio is a national radio station – Liverpool might not be accessible for them for a variety of reasons
A streaming solution was clearly needed, but it needed to be cost-effective
How can we fully maximise the impact on our social platforms?
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The solution?
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The solution?
Google+
Hangouts on air Youtube streaming Content can be
embedded, watched live on Youtube & Google+
Making streaming social
Accessible to all
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The Event
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The Event
Streamed live from 6pm GMT
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The Event
Streamed live from 6pm GMT
Supported and promoted by Google UK
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The Event
Streamed live from 6pm GMT
Supported and promoted by Google UK
#lovelivemusic
Fully supported online, on-air and socially – totally integrated
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Outcomes
20k attended the event on the night
At it’s peak over 220 people watched live via the hangout
This number did not dip below 100 for the duration of the concert
The most popular act online? Joe McElderry
1,293 unique visitors to the page streaming the data on Smooth Radio, generating 2,349 pageviews
Thanks to Google’s help promoting our content, we added 7.8k to our Google+ page
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Considerations for next time
Technology: Laptop used effected the sound quality of live stream Was noted by the audience
More bespoke social content created – a picture with all the information in one place?
Interviews with artists? Next time?
Advance notice for programming, digital and all stakeholders Will enable more promotion of the streaming option beforehand As an accessibility option
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Thank you
Ben Stroud
www.thewhatnoise.com
@ben_stroud (Twitter)