Making a Splash on Chinese Social MediaPowered by
Case Study: Disaronno
The imported spirits market has grown
250% in the past 10 years in China
...the fastest in the world
Being knowledgeable about and the
ability to afford imported spirits are
considered status symbols in China
As a result, trying new drinks,
bartending, as well as looking
online to share tips are
increasingly popular among
Chinese consumers
Disaronno, a premium liqueur, wanted to
connect with this growing base
...but with & blocked,
how could they join the conversation
in China?
That’s where Mailman Group came in
In only 180 days…
Disaronno went from ZERO presence in China to
+20,000 social media followers & an established
place for fans to learn about bartending
How we did it...
Contentpulled, translated, &
posted existing content
Designdesigned China- specific
profileson Chinese social media
Campaignsengaged fans through
contests, giveaways & tips
Using KAWO’s technology, Mailman was able to pull Disaronno’s preexisting content & make it relevant to a
Chinese audience on Chinese social media channels
Mailman designed visually-appealing and local profiles
A variety of campaigns, including contests, giveaways & events drove fan engagement,
traffic to Disaronno’s own website, and organic spread
By bridging the Chinese social media gap,
Mailman established Disaronno as a
premium brand, a guide on bartending, & gave
Disaronno a way to interact with fans!
www.kawo.com
Brought to you by Mailman Group
Socializing Business
www.mailmangroup.com
