Transcript
Target group
identified:
448 healthcare professionals
Reached
448
Response rate
12,2%
Intakes
24
Responses
55
Requests for information
51
Healthcare sector
Case study: TMI
ClientTMI
ChallengeTMI is one of the largest healthcare secondment
agencies in the Netherlands. For a variety
of reasons a large number of healthcare
professionals switch from salaried employment
to freelancing on a monthly basis. Since TMI acts
as a broker between understaffed healthcare
organizations and available freelancers,
the challenge is to identify and reach these
healthcare professionals.
SolutionWe built an API working with the Dutch Chamber
of Commerce, which provides us with information
on new starters (read: freelancers) in healthcare
on a monthly basis.
Results(februari 2020)