Download - Catalyst
catalyst
n. a substance that causes or accelerates a chemical reaction
company business/service?
focused trend reports inspiration & analysis
accomplishing?
provides young professionals & students an accessible source of future trend information while creating an interactive community
focus?
apparel color materials & textiles season inspirations
company strengths no subscription fee inclusive to all interested access to the latest trends simple & clean layout (user-friendly) visually stimulating concise new designers exposed network for those in design industry
weaknesses new/not established name in industry solely provides trend information
both individual/small business based
company [usp]
benefit access to latest/future trends inclusive to all interested
unique simple & clean layout (user-friendly) visually stimulating concise
Compelling high-quality, relevant information with no subscription fee new designers exposed network for those in design industry
customer
individuals, men & women {not large retailers/design houses}:
wanting to interact and promote their work, store, brand not established/new in their industry design students bloggers young professionals {either newly graduated/starting in industry}
customer
market [share]
free/low quality sites high cost/high quality sites & services
market [growth]
“Forecasting is becoming big business, blending editorial with technology tools. However, the battle lines have been drawn and the winner will be the forecasting service who can keep innovating and keep up with technology developments, providing indispensable tools and information for their clients.” – Emma Barnett, The Telegraph
current economic conditions don’t allow for flexible budgets.
?
competitors style sight wwd wgsn trendstop fashiontrendsetter peclers paris
low cost high cost
large client focused
individually focused
✪
we work with… pantone new designers/business owners wanting to promote their work/products photographers small businesses/boutiques designer brands
competitors work with… wgsn [lectra fashion solutions; mercedes benz fashion week] trendstop [pantone; conde naste; trendhunter.com; fashion’s finest]
# of creative consumers continued to grow after economic downfall & continues to grow today.
collaborators
context
[demographic] men & women ages 18-30
occupation: creative industry
[psychographic] interests: interior design; product design; fashion
vals: innovators and experiencers; leaders in new ideas in technology; active consumers; like to spend
money on fashion and entertainment; highly innovative; enjoy niche products; self expressive
[market] segmentation
[the young professional] “I’m looking for a noncommittal source of trend forecasting to improve my growing
business/expand my current design knowledge.”
[the creatively-focused student] “I’m looking for an easily accessible source of trend forecasting that is user-friendly
and visually stimulating for my design needs.”
[both are looking for] A source of networking to expose
themselves; a communal conversation providing feedback & commentary
what other segments did we consider?
trend forecasting site focused on fashion {only} larger clientele willing to pay fee
why not?
larger clientele segment is highly saturated fashion {only} limits market size & growth opportunities cost would exclude part of the market
[market] segmentation
catalyst
why choose us?
high-quality information for no cost
simplicity is accompanied by strong visual components to provide credible, quality service
provides community for passion-filled creatives
&
we are the catalyst of inspiration