Download - Causes with Susan Gordon
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Facebook-enabled Community-Building and Fundraising Tools for Nonprofits
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Causes Background Joe Green, Co-founder and President
• Founder of Essembly.com, the first political social network.
• Worked for political campaigns at national, state, and local level.
• Early collaborator on Facebook
Sean Parker, Co-founder and Chairman
• Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each.
• Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net.
• Pioneered strategies for online network growth
Peter Thiel, Board Member and Investor
• Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002.
• Early investor in LinkedIn, YouTube and Facebook.
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In less than four years, $35 million has been raised through Causes.com by thousands of nonprofits and activists. Currently, we process over $30,000 per day in small-dollar donations to US 501(c)3 organizations.
• 150 million installed users on Facebook
• 17,000 official non-profit partners • $35 million donated through the platform • Donations supported to all 1.5 million U.S. non-profits • 300,000 birthdays donated to nonprofits (Birthday Wish)
• $2 million donated to specific nonprofit projects in Q4 2010
Overview
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Causes
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Causes Nonprofit Partners
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Start a Cause
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Start a Cause
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Start a Cause
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Build your Community
1. Promote your Cause 2. Put a widget on your website – www.causes.com/widgets
3. Make/Market a membership goal 4. Start a “Top Recruiter” contest 5. Give specific people ownership over building the
community 6. What would get my community members to recruit
their friends? Who would want to join?
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Susan Tells Her Network via News Feed
“Tell your friends why they should join too”
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Susan Ask Specific Friends to Join Your Cause
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Multi-Channel Promotion
Website
Blog
Facebook Page Twitter
Cause Community
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Susan Sees your Messages in Facebook News Feed AND Email
Personal Email
Facebook News Feed
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Post a Bulletin
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Fundraising
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Nonprofit Partner Center Tools http://nonprofits.causes.com
Download Donor Contact Information
Email Donors
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Case Study: Ase Academy
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Thank you!
Susan Gordon Director of Nonprofit Services
More Resources: http://exchange.causes.com http://www.youtube.com/causescom