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Page 1: CFO user persona - GitHub Pages · Shane moved to DC to get his MBA in ˜nance and worked his way up through governmental ranks. As a Type A personality, Shane’s budget is as tidy

Shane moved to DC to get his MBA in �nance and worked his way

up through governmental ranks. As a Type A personality, Shane’s

budget is as tidy and organized as his sock drawer.

A devoted husband and father, Shane coaches his daughter’s travel

volleyball team. At 6’4”, he’s a booming presence. He has an active social

circle and loves to travel and cook.

Bio

THE CFO

Goals & Tasks

• Identifies and corrects error to improve data quality

• Reconciles data from general ledger

• Ensures agency compliance with laws

• Gains real-time insights into cash flow

• May also be a Data Creator

Pain Points

• Not all errors should prevent submission (e.g., missing DUNS)

• Lack of data standardization

• Upload frequency not always logical (e.g., housing loans should be monthly, not bi-weekly)

• Missing sub-award data

• Reconciliation of contract data when awarding agency differs from funding agency

Attitudes & Motivations

• Grants and contracts from our agency help local economies

• Upholds strong financial management princi-ples

• Wants agency to stand out for data quality and transparency reporting

• Agency decisions must be based on accurate, timely financial information

Design Implications

Skills

Technological

Financial

Tools

Software

Browser 9

Phone

Laptop MonitorComputer

Data Reviewer

• Consider allowing some flexibility to override errors

• Provide visibility into program-level details

• Provide look-ups for recipient name

• Reflect standard reporting requirements in dashboards and canned reports

• Move toward requirements of sub-award data

My goal is to improve data quality and integrity; make it rock solid so it can support good decision-making.

Name: Shane Robledo Location: Downtown & telework from Silver SpringAge: 42 Deputy CFO, AgencyOcupation:

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