Download - CH Design/Advertising Portfolio
D E S I G N
ADVERTISING
© 2 0 0 9 C H D e s i g n / A d v e r t i s i n g
I m a g e
A p p e a r a n c e
I m p r e s s i o nI D E A
C O N C E P T I O N
A T T I T U D E
C h a r a c t e rP R E S E N C E
P r e s e n t a t i o ni l l u s i o n
V I S I O N
P e r c e p t i o n
E x p r e s s i o n
D E S I G N
ADVERTISING
I M A G E
© 2 0 0 9 C H D e s i g n / A d v e r t i s i n g
“Image is Everything”Author Unknown
The phrase was originally coined for a Canon advertising campaign. And, whether we like it or
not, this has become the norm of everyday life. Image determines what we watch, eat and buy.
Today’s information age bombards the public with images and the use of that power helps drive
what consumers buy. Whether your customer is the public or another business, it’s your image
that sets you apart from your competition. Companies that recognize this and use it to their
advantage are the companies ruling their market.
Established in 1992 CH Design/Advertising provides fresh, unformatted ideas to help companies
solve their visual communication problems. Offering the same level of work that top agencies
provide, whether you are a small, mid-sized or large company. As part of a network of
independent, interrelated, design, public relation and marketing professionals we provide
cost effective solutions to marketing problems. You can trust that your business is handled
personally by seasoned, top-level professionals from start to finish.
A D V E R T I S I N G
Advertising is the creme-de-le-creme of promoting your company’s products or services. An
avenue that is not always feasible for some. It can be expensive and requires a commitment for
an extended period to truly reap any benefits. It takes months of continued exposure to build
recognition, viewer confidence and interest.
Because of this, CH Design/Advertising understands the importance of targeting in on the
message and finding the best combination of graphics and copy to drive it home. We listen
to what you have to say and put a lot of thought into how we can best convey that idea in an
ad that sells your product or company with the right strategic approach. You can count that it
won’t just be words and pictures on a page but an effective story that gets you noticed and
portrays you as a leader.
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D E S I G N
ADVERTISING
A D V E R T I S I N G
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Career Education CorporationLe Cordon Bleu College ofCulinary Arts
Career Education Corporation
asked for an ad to promote
their Le Cordon Blue College
located in the Minneapolis/
St. Paul area.
Working with their
in-house Creative Services
department our end result
was this half-page, four-color
ad which captured the spirit
and enthusiasm of the
school’s curriculum and
student body.
D E S I G N
ADVERTISING
A D V E R T I S I N G
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Schumacher Electric CorpSpeedCharge Trade Ad
Launching their new line of
faster chargers, Schumacher
needed to get the word
out to the automotive
aftermarket industry.
This ad was created to help
spread the word extolling
the faster technology and
product line depth. Well
received throughout the
industry it helped continue
the product’s quick rise in
the market place.
D E S I G N
ADVERTISING
A D V E R T I S I N G
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D E S I G N
ADVERTISING
PowerFlo/HomeRightPaintStick Trade Ad
PowerFlo wanted to continue
the market awareness of its
PaintStick painting system.
In particular they wanted
an ad for the Paint Dealer
trade publication.
The response to their
problem was this ad which
sold the product category
innovativeness of the
Paintstick. In particular the
ad generated the most
reader response to an ad
that the issue generated.
C O L L A T E R A L
Collateral pieces are the backbone of a company’s image. These items, whether a catalog,
brochure, product flyer or capabilities piece, tell your audience who you are, what you do and
defines you from your competitors. They are the things people will keep at hand, and on file, to
constantly remind them of you and your presence. That’s why it should reflect your image as a
front runner and a force to be dealt with in the arena where you do business.
Each project is approached from a fresh prospective. Great deliberation and effort is put into
understanding who you are and finding the appropriate graphic solution to convey this to your
target audience. Whether the final piece is a single flyer or a multi-page document the same
amount of care is put into defining and communicating the message. Because of this approach,
you can be sure the final result will be something that sets you apart and makes people notice
who you are.
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D E S I G N
ADVERTISING
C O L L A T E R A L
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Career Education CorporationBrooks Institute High School Poster
Career Education Corporation
wanted a poster design that
was low key and functional.
One they could use to send
out to high schools to
promote Brooks Institute,
one of their schools.
Working with their internal
Creative Services department
this poster/calender was our
collaborative solution. Its
clean design promoted
the 4 divisions of Brooks
using images produced
by students.
D E S I G N
ADVERTISING
C O L L A T E R A L
© 2 0 0 9 C H D e s i g n / A d v e r t i s i n g
Fastball Delivery Service
Fastball was looking to
market their medical supply
and set-up capability which
was a subsidiary service
they offered to their regular
messenger delivery service.
This self-mailing brochure
was the cost effective
answer. Designed using
stock illustrations and set
up to run on a direct to
print press it successfully
promoted this service with
minimal expense. The result
was increased awareness
and clients.
D E S I G N
ADVERTISING
C O L L A T E R A L
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Schumacher Electric CorpSpeedCharge Brochure
When Schumacher launched
their new line of battery
chargers they needed a
product brochure that
relayed the product’s nature
and showed the entire line.
The result was this 6-page
gatefold brochure that
continued the overall
graphic look of the highly
successful package design
and further created buzz
and product awareness.
D E S I G N
ADVERTISING
C O L L A T E R A L
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Stepo LeisureTech Travel Agent Direct Response Mailer
Stepo was looking for a
cost effective mailer with
response card to introduce
their LeisureTech software to
the travel agent instdustry.
A simple, 2-color answer
was the ticket to their
problem. Dramtic lighting
and bold graphics sold
the viewer on this novel
solution to the idea of
video graphics in the
travel booking indusrty.
D E S I G N
ADVERTISING
C O L L A T E R A L
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Troy CorporationProduct Catalog
The Troy Corporation is
a reseller of brand name
T- and Sport shirt attire
to small silkscreen and
embroidery shops. They
were letting their printer
design their product catalog
and realized they needed
something more distinctive
and eye catching.
The answer was a design
that used the same supplied
photography from the brand
shops but used in a way
that set it apart. Adding
colorful drop-ins and pic
fonts added a fun feel that
reflected the way these
items get used and helped
increase sales by 15% for
three consecutive year.
D E S I G N
ADVERTISING
I D E N T I T Y
Corporate and Brand Identity are sometimes two of the most overlooked aspects of imagining.
They are often the first thing people see when dealing with your company or product. That’s
why it’s so important that you truly put “your best foot forward”. To be taken seriously you must
look professional from the start and your identity sets the tone.
CH Design/Advertising comprehends this and strives to create marks that reflect the tone,
character and vision of your organization or product. Each identity/brand project is an earnest
endeavor to establish your image and make you a serious presence. Setting your mark, or
stamping your identity, as one who takes what they do or sell for real.
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D E S I G N
ADVERTISING
I D E N T I T Y
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Chicago Maritime Society6th Annual Festival Logotype
The Chicago Maritime
Society needed a logotype
commemorating their 6th
Annual Festival celebrated
at North Pier.
This was the chosen design
which featured illustrative
depictions of North Pier and
the Chicago Skyline all set
in a frame and border
reminiscent of nautical
themes and images.
D E S I G N
ADVERTISING
I D E N T I T Y
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Peter Dean RossPhotography
Chicago photographer
Peter Dean Ross needed a
logotype for the launch of
his new business.
We created a mark that was
distinctive of his style of
photography which relied
heavily on tonal values
and darks and lights. The
symbol used components
of the first letters of his
name blended to make
a unified mark.
D E S I G N
ADVERTISING
I D E N T I T Y
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Peter Dean RossStationery Set
This letterhead, envelope
and business card were
the application of the PDR
logotype. The usage of
screened-back black and
white photography helped
to emphasize the tonal
quality of Peter Dean’s
photgraphic style.
D E S I G N
ADVERTISING
I D E N T I T Y
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Schumacher Electric CorpBattery Companion
Schumacher Electric wanted
a brand logo for their existing
line of battery chargers that
served a variety of small
vehicle applications.
The solution to the problem
was this logotype. Using the
positive/negative symbols
placed strategically to
quickly communicate the
electrical aspect of the
product line quickly
reinforced the idea of
the product’s usage.
D E S I G N
ADVERTISING
I D E N T I T Y
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Schumacher Electric CorpSpeedCharge
Schumacher Electric needed
a product name and brand
logo for their newest line of
battery chargers. A line of
chargers that worked faster
and smarter based off
computer logarithms.
First, the SpeedCharge
name was created to
identify the nature of the
product. Secondly, the
“Computer Smart”
reinforced the high-tech
nature of the product.
The split color was used
to highlight the product’s
faster capabilities,
underscored with the
efficiency of the computer
based technology.
D E S I G N
ADVERTISING
P A C K A G I N G
For some companies packaging is their only form of advertising. With limited resources making
it impossible to place ads to inform the public of their product, the package stands alone as the
only way of setting their product off and capturing the consumer’s attention. That’s why it is so
vitally important to their overall success.
It’s said, that with today’s busy lifestyles and schedules, you have approximately 3 to 5 seconds
to capture the buyers attention before they move on to the next item. In that time, it’s vitally
important that you grab the attention of, and get your main point across to, your intended
market. Understanding this problem and helping companies develop awareness arresting
graphics that sell their products and make them stand out in the market place, is what sets
CH Design/Advertising apart.
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D E S I G N
ADVERTISING
P A C K A G I N G
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OmniFilter Corporation Cartridge Cartons
OMNI wanted individual
cartons for their specialty
replacement cartridge filters
that would quickly let the
consumer identify their need.
The fix were these
paperboard cartons that
used simplified graphic
illustrations and die cut
windows that quickly let
the viewer see and relate
to their old cartridge and
make the selection process
easy and accurate.
D E S I G N
ADVERTISING
P A C K A G I N G
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OmniFilter Corporation Refrigerator Water Filter
When OMNI entered the
market with their refrigerator
water filter they needed a
versatile package. The
request was for a design
which could be stacked
or hung that sold this
filter’s application.
We delivered with an eye-
catching design that quickly
relayed the positive results
of using this filter. The crisp
clear ice cubes visually told
the story while selling the
advantage. The market
success of the design had
the product flying off
store shelves.
D E S I G N
ADVERTISING
P A C K A G I N G
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Schumacher Electric CorpBattery Companion
Schumacher’s decision to
expand their existing line
of chargers targeting small
vehicle batteries required
a new look.
After developing the brand
logotype, we bannered it
across a clean background
giving it a prominent display.
Then we used different
application photos on
each panel to reinforce the
product’s versatility. The
product received so much
market attention and
acceptance that the line
was expanded even further.
D E S I G N
ADVERTISING
P A C K A G I N G
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Schumacher Electric CorpSpeedCharge
When Schumacher Electric
developed a line of battery
chargers, incorporating new
microchip and computer
technology, to battle
competitor encroachment
into their established
marketplace, they turned
to CH Design/Advertising
for help in creating the look.
Developing the brand
name SpeedCharge, and
the identity, we created a
high-tech look and prominent
brand placement to reflect
the chargers advanced
capabilities. This led to wide
spread acceptance at the
marketplace and expansion
of the product line.
D E S I G N
ADVERTISING
P O I N T - O F - P U R C H A S E
For companies with limited resources and budgets, Point-of-Purchase can mean the difference
between sale and no sale. It is the the salesperson when no one is there to answer the
buyer’s questions.
Good PoP educates and informs the end user in their decision making process of which product to
buy. CH Design/Advertising gets the vital importance this aspect of marketing plays in a product’s
success. An analytical thought process guides our approach when producing Point-of-Purchase
materials. What questions the buyer might have and how best to walk them through the selection
determines the approach. From live product displays to header cards and how-to-pamphlets all
elements work together to create a user friendly experience that makes the buyer feel they are
making an informed decision. Simple graphic solutions and deductive reasoning are the
answers that make each project a success.
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D E S I G N
ADVERTISING
P O I N T - O F - P U R C H A S E
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OmniFilter CorporationFour-Foot Gondola Display
A condensed version of
the eight-foot warehouse
display/header system was
needed for their product line.
This version featured the
eye-catching product
category header and a
flip book version of the
product selection guide.
Allowing OMNI to use the
same materials without
having the added expense
of separate items for this
smaller display.
D E S I G N
ADVERTISING
P O I N T - O F - P U R C H A S E
© 2 0 0 9 C H D e s i g n / A d v e r t i s i n g
OmniFilter CorporationEight-Foot Warehouse Display
OMNI needed a warehouse
display system that quickly
and easily told the category
story and how to choose
which filter system was right
for the customer’s needs.
The result was this PoP
system that featured an
eye-catching product
category header, how-to-
choose header with icon
product identification,
channel, slide-in product
description cards and take
home pamphlet. Making
the buyer’s decision an
informed, smart decision.
D E S I G N
ADVERTISING