CHALLENGES OF USER RESEARCH ROBSON SANTOS, D.Sc.

Robson Santos Senior UX researcher Doctor in Arts and Design, PUC-Rio, Departamento de Artes e Design Master in Arts and Design, PUC-Rio, Departamento de Artes e Design Bachelor in Industrial and Graphic Design Esdi/Uerj Ita Unibanco | Nokia Institute of Technology | Credicard | Phillips | Google

Listen to the users!

http://www.dreamstime.com/royalty-free-stock-image-see-hear-speak-no-evil-businessman-image16464296

Users dont know what they want.

http://wiki.videolan.org/images/Ipod.jpg

http://corvopatins.blogspot.com.br/2010/10/campeonatos-e-amigos.html

Designning for users

Designing by users

Who is the user?

>buyer >consumer >manager >operator

NEEDS and INTERESTS

business

people

business people

If [an organization] able to better understand customers, it will best meet their needs. This is the most reliable source of long-term profitability and sustainable growth. Tim Brown

experience relationship

brand environments products usability

brand environments products usability

Usability >efectiveness >eficiency >satisfaction

Usability Its not about taking care on mistakes made by the users.

Usability Its about improving systems inteligence to match peoples needs.

Challenge Understand business (business thinking).

Challenge Know methods, techniques and procedures.

Challenge Practice and show results.

Challenge Match business interests to peoples needs.

Challenge Turn research results into project recommendations.

The challenge has started.

http://www.inteligemcia.com.br/wp-content/uploads/2013/11/Nike-camisa-da-sele%C3%A7%C3%A3o-2014.jpg

Wanna play?

Thank you!interfaceando@gmail.com @interfaceando Lisboa, June 3rd, 2013