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Chapter 10 Chapter 11 Chapter 12 Chapter 13 Potpourri
100 100 100 100 100
200 200 200 200 200
300 300 300 300 300
400 400 400 400 400
500 500 500 500 500
Final JeopardyScore: Player 1 Player 2 Player 3
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Specific group of consumers who have similar wants and
needs
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What is a Target Market
Be able to identify similarities of a Target Market if given a product
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The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
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What is Marketing
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Set of promotional activates designed to generate sales in
the retail setting
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Who is Merchandising
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Any form of communication used to inform, persuade or
remind
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What is Promotion
Be able to explain some different types of promotions as well as pricing promotions
and when and where companies can promote and advertise.
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What are the 4 Ps of marketing
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What is PlacePrice
ProductPromotion
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Several computers linked into a single system
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What is aNetwork
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Instructions that run a computer system
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What isSoftware
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Computer programs that perform a specific task; such as
word processing or database management
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What is Application Software
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An organized system of processing and reporting
information in an organization
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What is Management information
systems
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What are 2 input devices and what are 2 output devices
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What are:Input – Keyboard, mouse,
finger, camera, scanner, bar code reader, etc.
Output: Monitor, speaker, printer, projector, etc.
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Costs of operating a business
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What areExpenses
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What a company owns
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What areAssets
Liabilities: What a company owes
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Also known as gross income
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What isRevenue
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Value of an owners’ investment in a business
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What is Owners Equity
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What is shown on an income statement?
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What is:•All income a business receives over a period of time (also known as Gross Income, Sales, Revenue)•The cost of operating business (expenses)•The difference between the two (Net Income, Earnings, Profit or Loss)
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Studies existing products to develop design improvements
or new product uses
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What isApplied Research
Know what Pure Research is
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An assembly process that produces a large number
of identical products using a continuous, efficient procedure
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What is Mass Production
Know what custom manufacturing is
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Products are obtained from nature or grown using natural
resources
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What isExtraction and Cultivation
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Goods arrive when needed for production, use, or sale rather
than sitting in storage
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What isJust-in-time
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Changing and improving the form of another product
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What isProcessing
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Building computers would be an example of Extraction and
cultivation, processing, or manufacturing
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What isManufacturing
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Managing the acquisition, movement, and storage of supplies, materials, and
finished products in a business
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What isLogistics
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What are two issues businesses have to deal with involving new
technology
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What areInjuries, security, safety,
management, collecting data, storing data, using data, etc.
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What is the accounting equation
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What isAssets = Liabilities + Owner’s Equity
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Used to record and analyze the financial performance of a
business
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What isFinancial Records
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Make Your Wager
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What are the two steps to the marketing strategy
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Player 1 Player 2 Player 3
Who won?
What is1.Identify target market
2.Create a marketing mix
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Congratulations Player 1 You Win
!!!!!!!
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Congratulations Player 2 You Win
!!!!!!!
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Congratulations Player 3 You Win
!!!!!!!