Download - Chapter 16: Informative Speaking COMM3 Verderber, Sellnow, and Verderber © 2014 Cengage Learning
Chapter 16:Informative Speaking
COMM3Verderber, Sellnow, and Verderber
© 2014 Cengage Learning
Learning OutcomesLO16-1 Identify the characteristics of effective
informative speakingLO16-2 Describe methods for conveying informationLO16-3 Discuss common patterns for informative
speeches
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Informative Speeches
An informative speech is one whose goal is to explain or describe facts, truths, and principles in a way that
stimulates interest, facilitates understanding, and increases the
likelihood of remembering.
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Be Intellectually Stimulating
• Your audience will perceive information to be intellectually stimulating when it is new to them and when it is explained in a way that piques their curiosity and interest.– Depth involves going into more detail than people’s
general knowledge of the topic. – Breadth involves looking at how your topic relates
to associated topics.© 2014 Cengage Learning
Learning Outcome 16-1
• Incorporate listener relevance links throughout your informative speech.
• As you prepare each main point, ask and answer the question: How would knowing this information make my listeners happier, healthier, wealthier, wiser, and so forth?
Learning Outcome 16-1
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Be Relevant
• Creative speeches yield innovative ideas.• Creative informative speeches begin with
good research. The more you learn about a topic, the more you will have to work with to develop it creatively.
• The creative process depends on having time to mull over ideas.
Learning Outcome 16-1
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Be Creative
Be Memorable• Your audience will need help
remembering your speech’s most important concepts. Emphasize:–Your specific goal–Main points–Key facts
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Learning Outcome 16-1
Address Diverse Learning Styles
• You will be most successful when you address diverse learning styles.
• Rounding the learning cycle ensures that you address the diverse learning style preferences of your audience and make the speech understandable, meaningful, and memorable for all.
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Learning Outcome 16-1
Description• Description is an informative method
used to create an accurate, vivid, verbal picture of an object, geographic feature, setting, event, person, or image.
• This method usually answers an overarching who, what, or where question.
Learning Outcome 16-2
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Definition• Definition is an informative method that explains the
meaning of something. There are four ways to define something:1. You can classify it and differentiating it from similar words
or ideas2. You can explain its derivation or history3. You can explain its use or function4. You can use a familiar synonym or antonym
• A synonym is a word that has the same or a similar meaning• An antonym is a word that has the opposite meaning
Learning Outcome 16-2
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Comparison and Contrast• Comparison and contrast is an
informative method that focuses on how something is similar to and different from other things.
• Because comparisons and contrasts can be figurative or literal, you can use metaphors and analogies as well as making direct comparisons.
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Learning Outcome 16-2
Narration
Narration is an informative method that recounts an autobiographical or biographical event, a myth, a story, or
some other account.
Learning Outcome 16-2
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Demonstration• Demonstration is an informative method
that shows how something is done, displays the stages of a process, or depicts how something works.
• In a demonstration, your experience with what you are demonstrating is critical.
Learning Outcome 16-2
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Process Speeches• The goal of a process speech is to
demonstrate how something is done, is made, or works.
• Effective process speeches require you to delineate the steps and the order in which they occur.
• Process speeches rely heavily on the demonstration method of informing.
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Learning Outcome 16-3
Expository Speeches
The goal of an expository speech is to provide carefully
researched, in-depth knowledge about a complex topic.
Learning Outcome 16-3
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Expository Speeches
• Expository speeches explain:• A political, economic, social, religious, or
ethical issue• Forces of history• A theory, principle, or law• A creative work
Learning Outcome 16-3
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FIGURE 16.7Informative Speech Evaluation Checklist
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