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4Developing Your
Purpose and Topic
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General Purpose
The speaker’s overall objective• To inform• To persuade• To entertain
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Determining Your General Purpose
Speaking to inform Speaking to persuade Speaking to entertain Keeping your general purpose in mind
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Brainstorming for Possible Topics
Brainstorming – a free-form way of generating ideas without evaluating them
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Evaluating and Selecting Topic Ideas
Consider your own interests Consider the audience Consider resource availability Consider time Consider the setting and speaking event
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Identifying Your Speech Purpose
Specific purpose – what you want to achieve in your speech
What message do you want the audience to receive from your standpoint
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General Purpose, Topic, & Specific Purpose
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Phrasing Your Thesis/ Stand Point
Thesis – summarizes your plan for achieving the specific purpose; a single descriptive sentence that captures the essence or central idea of a speech
Stand point—a physical or mental position from which view points are examined or considered
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Building Your Working Outline
An outline that guides you during the initial stages of topic development, helping to keep you focused on your general purpose and clarify your specific purpose
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Building Your Working Outline Cont.
Brainstorming for topic developmentGrouping ideas to select main pointsConstructing your stand point
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Types of Outlines
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Intro
Greeting Names
Stand point
Attention Getter
Introduction
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Major Speech Parts
Introduction
Arouse the audience members’ attention with a quotation, question or short storyIntroduce both names (full names)GreetingsClearly state the stand point at the end of the introduction
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Body of A Persuasive Speech
• Transition into the main point of the discussion• Focus on Detail/Supporting
Research/Statistics/data• Attention Getters• Give examples to build on your argument• Create a writing style that is conversational &
persuasive • Make your Audience feel like they are a part of your discussion
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Conclusion of A Persuasive Speech
Restate the stand pointLeave the audience something to think
about/findings/supporting materials/data
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Relevant Websites
Developing your thesis Framing a thesis statement