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CHAPTER 5-TRAVEL AND TOURISMBetter By The Bunch: The Tour Industry Today
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OBJECTIVES:oDescribe the many kinds of tours that existoExplain why tour manager jobs are in such demandoDetermine what motivates people to take a touroExplain how tours are priced and sold
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TERMS:oAdventure touroAll-inclusive touroDay touroDeadheadingoEcotourismoFly-drive touroIncentive tour
oMystery touroSplit itineraryoTouroTour manageroTour operatoroTransfer service oTrip director
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TOURSoTour: any preplanned package to one or more places, which includes two or more travel components (flights, lodging, attractions)oTour: can be highly structured or loosely organized
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KINDS OF TOURSoEscorted Tour: structured tour with a travel professional that oversees everythingoTour Manager: the professional in charge of all details of the escorted tour, may also be called the tour leader, tour director, escort, conductor or tour guide
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KINDS OF TOURSoMotorcoach tour: Escorted tour with main mode of transportation is a motorcoachoMotorcoach: the preferred mode of transportation for escorted tours, “bus” designed for touring, may cost as much as $500,000
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KINDS OF TOURSoIntermodal tours: combines different types of transportation into one package; may include bus, train, airplane, motorcycle, bicycle, etc.
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KINDS OF TOURSoHosted tour: similar to escorted tour, however, guide only meets with travelers and does not travel with themoIndependent tour: for travelers that want their own itinerary, but get discounts for a package that includes overnight accommodations plus one or more other travel components, you get to a destination, then do what you want ( this type of tour out sells other tours 4 to 1 in the U.S. and Canada)oFly-drive tour: must have air transportation and rental car
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KINDS OF TOURSoDay tour: lasts fewer than 24 hours, usually a city touroSite tour: conducted at a specific building, attraction or limited area, may be a walking tour or a vehicle tour
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KINDS OF TOURSoAdventure tour: features physical activity such as hiking, diving, white-water rafting, safaris, etc)oSustainable tours: also known as ecotourism, where you “leave no trace” of a human being thereoIncentive trip: business with pleasure, usually a company’s way of rewarding an employee
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TOUR FACTS:oU.S. and Canada spend $11 Billion a year on toursoTours packages are purchased from tour companies, packagers, brokers or wholesalersoTravel agents like to sell tours because they make commissions from suppliers
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WHY PEOPLE TAKE TOURS…oTime and Money: tours often give you a better deal for your money-you get more with the packageoQuest for Knowledge: you “learn” as you travel, often the most important benefit of a touroCamaraderie: you meet people and become friends, share the experiencesoGroups: you go with a group when you foresee problems such as language, customs, safety issues
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TOUR PRICEoAll-inclusive tour: offers most of its features for one price, traveler usually pays for most everything before they gooCost: depends on where, when and how long the trip is
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HOW TOURS ARE SOLD…oPublic or per-capital tours: sold to the general public and groupsoCustomized or charter tours: tailored to a specific group, for a specific priceoInbound operator: company that concentrates on tours in a particular city, area or countryoOutbound operator: company that takes groups from a particular city or country to another country
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Careers in the Tour IndustryoSenior executives, directors, and managersoClerical supportoReservationistsoTour conductorsoTour guides
oDistrict sales managersoHuman resource officersoTour plannersoDriversoTechnological support
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WEB SITESoAmerican Association of Museums (AAM) http://www.aam-us.orgoAmerican Bus Association: (ABA) http://www.buses.orgoNational Tour Association (NTA) http://www.ntaonline.comoU.S. Tour Operators Association (USTOA) http://www.ustoa.com
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TOURING WITH THE INTERNEToBrendan Worldwide Vacations: http://www.brendantours.comoCollette Vacations: http://www.collettevacations.comoContiki Holidays: http://www.contiki.comoTauk World Discovery: http://www.tauck.comoTravcoa: http://www.travcoa.com