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Chapter 9
Campaigns, Nominations,
and Elections
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Who Wants to be a Candidate?
There are two categories of individuals who run for office—the self-starters and those who are recruited by the party
The nomination process Who is eligible? Who runs?
Women as candidates Lawyers as candidates
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The Twenty-First Century Campaign
The Changing Campaign Before most households had televisions,
campaigning was personalized. Campaigns today are often less personal, with voters receiving information through the media.
In recent decades campaigns have become less party-centered and more candidate-centered.
The Professional Campaign It is now commonplace for candidates
even for local offices to hire consultants for their campaigns.
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The Strategy of Winning
Candidate Visibility and Appeal
The Use of Opinion Polls
Focus Groups
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Financing the Campaign
Regulating Campaign Financing Hatch Act (1925) Federal Election Campaign Act (1971)
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Financing the Campaign (cont.)
1974 Reforms Created the Federal Election
Commission Provided for public funding of
presidential primaries and general elections
Limited presidential campaign spending for those who accept public funding
Placed limitations on contributions Required disclosure of the source of
contributions and what the expenditures were for
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Financing the Campaign (cont.)
Buckley v. Valeo. The 1971 act had placed limits on how much money a candidate could spend on his or her own campaign. In 1976, the Supreme Court ruled that this provision was unconstitutional.Interest Groups and Campaign MoneyPACs and Political CampaignsCampaign Financing Beyond the Limits
Contributions to Political Parties Independent Expenditures Issue Advocacy
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The Bipartisan Campaign Reform Act of 2002
Banned soft money contributions to the national party committees. It also placed limitations on issue advocacy advertisements and increased the individual contribution limit to $2000 (from $1000).
Will hurt the ability of the political parties to help the candidates running on the party label. This could lead to less cohesiveness within the parties.
May help incumbents, who are less likely to need soft money contributions and issue advocacy ads.
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Outcomes of the Bipartisan Campaign Reform Act
The Rise of the 527s
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Running for President: The Longest Campaign
“Beauty Contest” Reforming the Primaries
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Primary Elections
Types of Primaries Closed, open
Front-Loading the Primaries. Each state determines the date for its primary or caucus
Because early primaries are more influential, states have competed to schedule their primaries as early as possible
By choosing the nominees so early, there is a long lull in the news between the primaries and the national conventions.
2004 Primaries
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The National Convention
Seating the Delegates. A credentials committee approves all
delegates. This is usually not controversial but there have been disputed delegations in the past.
Convention Activities The highlight of the convention is the
nomination of the presidential candidate. Because the identity of the nominee is a foregone conclusion, the TV networks have drastically curtailed their coverage of the conventions in recent years.
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The Electoral College
The Choice of Electors The Electors’ Commitment Criticisms of the Electoral College
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How Are Elections Conducted?
Ballots Office-block ballot groups candidates
for elective office together under the title of the office
States that use the party-column ballot list candidates in columns arranged by political parties
Voting by Mail
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How Are Elections Conducted?
Vote Fraud Failure to purge the electoral rolls of
voters who have died or moved opens up possibilities of fraud.
Mistakes by Voting Officials. In some locales voting officials have purged many legitimate voters from the rolls by mistake.
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Voter Turnout
Voter participation in the United States is low compared with other countries. In congressional elections in years when a president is not elected, the turnout rates are lower. Turnout rates are even lower yet for most local elections.
The Effect of Low Voter Turnout Is Voter Turnout Declining? Why?
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Factors Influencing Who Votes
Age Education Minority status Income Party competition
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Factors Influencing Who Votes
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Why People Do Not Vote
Uninformative media coverage and negative campaigning
The rational ignorance effect Plans for improved voter turnout
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Restrictions on Voting
Historical Restrictions Property Requirements Further Extensions of the Franchise Is the Franchise Still Too Restrictive?
Current Eligibility and Registration Requirements
Extension of the Voting Rights Act
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Questions for Critical Thinking
Thomas Jefferson stated that the education of the public was essential to the American republic. The public must have adequate information about potential public officials before voting. What might Jefferson say about modern campaigns and the modern public?
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Questions for Critical Thinking
Discuss the kinds of reforms that might be effective in curtailing money’s influence on the political process.
Did the campaign finance reforms of 2002 eliminate problems or create new problems?