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CONTENT
1. Theory: 30 periods, includes 5 chapters
- Chapter 1: Introduction to e-commerce
- Chapter 2: Models of e-commerce
- Chapter 3: E-marketing
- Chapter 4: E-contract and digital signature- Chapter 5: Law on e-transactions (self-study)
2. Practice on building website: 15 periods
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EVALUATION
- Attendance: 10% (group discussion)
- Mid-term score: 30%, includes+ 20%: mid-term test
+ 10%: practice on bulding website
- Final test: 60%
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PRACTICE ON BUILDING WEBSITE
• Practice on 2 days
• Copy (or download) resources: xampp, Joomla
1.5.6, power point file of instruction...
• Bring your laptop to practice at class
• Requirement: know basically how to build and
manage a website
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SCHEDULE
DATE CONTENT PARTICIPANT
1st -> 8th Theory All class
9th Presentation All class
10th Mid-term test All class
11th Practice Group 1 -> 6
12th Practice Group 7 -> 12
13th Practice Group 1 -> 6
14th Practice Group 7 -> 12
15th
Rapporteur All class
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REFERENCES
1. Law on e-transactions (Vietnam), No. 51/2005/QH11
2. Vietnam E-commerce Report (from 2005 to 2013)3. Vietnam E-business Index (2012, 2013)
4. Newspaper, books.....
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Chapter 1: INTRODUCTION TO E-COMMERCE
E-COMMERCE
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Chapter 1: Introduction to E-commerce (EC)
1
2
Definitions of E-commerce
History of E-commerce
4
The overview of Vietnam E-commerce3
Benefits and limitations of E-commerce
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QUESTION
E-commerce activities ???
1. Send messages to the operator to vote favorite
contestants of Vietnam Idol 20132. ANZ staffs called to some potential customers to offer
credit card opening in their bank
3. Enterprises exchange information with partners by fax.
4. Co.opmart supermarket established one page on
facebook.com to increase its reaching ability to
customers.
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QUESTION
E-commerce activities ???
5. Use Iphone5 to place an order to buy a book on website tiki.vn
6. Download a song on zing.mp3.vn
7. Put a banner ad on a page of vnexpress.net
8. Book an air ticket from HCM-HN at jetstar.com
9. Search for information about cheap tours on some websites
10. Customers were only allowed to buy tickets of Saigon Railway
Station if they had booked the tickets on website vetau.com.vn.
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The narrow sense
Business’s view and State’s view (UNCTAD)
- The broad sense
1. Definitions of E-commerce
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COMMERCIAL ACTIVITIES
Commercial activities mean activities for the purpose
of generating profits, including: sale and purchase ofgoods, provision of services, investment, commercial
promotion and other activities for the profit purpose.
Source: Clause 1, Article 3, Commercial law,
No. 36/2005/QH11
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ELECTRONIC MEANS
An electronic means is a means that operates based on
electric, electronic, digital, magnetic, wireless, optical,electro-magnetic technologies or similar technologies.
Source: Clause 10, Article 4, Law on e-transactions,
No. 51/2005/QH11
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TELECOMUNICATION NETWORKS
Telephone networks;
Television networks;
Intranet;
Extranet;
Internet;
3G networks;
4G networks;
….
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(ii) Definitions of EC from UNCTAD
From the point of business person(horizontally): MSDP
From the point of State (vertically):IMBSA
Soure: UNCTAD (United Nations Conference on Trade and Development )
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MSDP
Marketing Sales Distribution Payment
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E-Marketing
E-marketing activities
• Market research
• Website marketing
• E-mail marketing
• Search engine marketing
• Mobile marketing
• Social networks
• …
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E-sales
+ Place an online order
+ Shopping cart
+ Customer database
+ Traffic management
+ Automated sales process
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E-distribution
+ Downloads (digital goods)
+ Effective improvement of distribution system
(traditional goods)• e-logistics
• e-customs
• e-C/O
•e-warehouse
• e-supply chain management
• e-delivery management
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E-payment
Many methods of e-payment
• Convenience
• Safety
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IMBSA
Infrastructure
Message
Basic rules
Specific rules
Application
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Infrastructure
Electronic means (computer, laptop, mobile…)
Telecommunication networks (Internet)
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A data message means information
created, transmitted, received and stored
by electronic means.
Source: Clause 12, Article 4, Law on e-transactions,
No. 51/2005/QH11
Message
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Legal validity of data message
Information in data messages cannot have its
legal validity disclaimed for the sole reason that
it is expressed in the form of data messages.
Source: Article 11, Law on e-transactions,
No. 51/2005/QH11
Message
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Basic & Specific Rules
(Source: Vietnam E-commerce Report 2013)
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E-COMMERCE
Commerce
LawTechnology
EC
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The birth of EC
The EC development levels in a company
2. History of E-commerce
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2.1. The birth of EC
1975-1995: Institutional phase
- 1989: World wide web based on HTML was born;
- 1991: NSF lifts restrictions on commercial use of Internet;- 1993: Mosaic was invented (the first graphical Web browser);
- 1994: the first banner advertisements appeared on
Hotwired.com
1995-present: comercialization phase- 1995: Jeff Bezos founded amazon.com; Pierre
Omidyar formed AuctionWeb (eBay)
- 2008: “cloud computing” became a billion
dollar industry
1961-1974:
Innovation phase of Internet
- 1961: packet switching was born;- 1969: ARPANET was created;
- 1971: Email invented;
- 1974: TCP/IP invented.
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I-COMMERCE
T-COMMERCE
C-BUSINESS
2.2. The EC development levels in a company
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(iii) C-BUSINESS
ORGANIZATION
SUPPLIERS
STATEAGENCIES
CUSTOMERS
BANKS
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EDI
EDI
EDI
EDI
Electronic Data Interchange
EDI is the structured
transmission of data between
organizations by electronic means
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ORGANIZATION
E-ERP
E-SCME-CRM
APPLICATIONS
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Application
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Ordering on the
Dell Website
Delivering to
customers
Assembly and
distribution
2
3
4
1
The part
suppliers
ILLUSTRATION OF
PROCEDURES DELL BUSINESS
1
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VIETNAM E-COMMERCE
2005
2007
2009
2011
- ECVN portal hosted by the Ministry
of Industry and Trade was officially
put into operation from 8/2005- Law on E-transactions was
approved in 11/2005 and effected
from 03/2006
- 6/2006: published Law on
information technology- 25/6/2007: Vietnam E-commerce
Association was established - Marked the end of 5 years’
implementation of the Master
Plan on E-commerce
Development for the 2006 – 2010 period.
- 6/2008: establish Root Certification Authority
(belong to Authority of Information and
Communications application)
- Implement TrustVn program
- E-payment gateway “Smartlink – MasterCard”
was launched on 16/3/2009
- Law on telecommunication was approved in
11/2009
- Enterprises strongly applied specialized software
(such as: CRM, SCM, ERP...) and started using
online public services provided by state agencies
(such as: electronic tax filling, electronic customs,electronic import/export procedures, electronic
C/O...)
- Start implementing the
Master Plan on E-
commerce Developmentfor the 2011-2015 period
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4.1
4.2
Benefits
Limitations
4. THE BENEFITS and LIMITATIONS OF E-COMMERCE
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4.1. Benefits
To the
organization
Build and develop
customer relationship
Reduce cost,
Increase revenue
Improve
competitiveness
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4.1. Benefits
To the
customer
Lower price
More convenience
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4.1. Benefits
To the
society
Public sevices are
provided better
More online activities
-> result?
Get knowledge from
developed society
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4.2. Limitations
Technical Limitations:
• There are no international standards for quality, safety andreliability.
•Tools in software-building are still in the developingstage.
• Difficult in combination e-commerce software withapplication software and the original database.
• There should be special e-commerce servers (highercapacity and safety), thus requiring more investmentcosts.
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4.2. Limitations
Technical Limitations:
• Security and privacy are two psychological barriers to e-
commerce participants. Buyers often lack confidence in e-
commerce and sellers because of not in direct meeting.• Many matters of laws, policies, taxes have not been
clarified. Some policies do not truly support and create
conditions for the development of e-commerce.
• The method of evaluating the effectiveness of e-commerce is not fully completed.
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4.2. Limitations
Commercial limitations:
• It takes time to transform the consumer behaviors in
consuming from the real to the virtual shops.
•
To making confident in the parties of transaction in paperless and indirect business environment needs to
waste time.
• The number of participants in e-commerce is not
much• The increasing number of fraudulent e-commerce due
to its characteristics.