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Internet World 2010
Charities and the art of digital storytelling
Jonathan WaddinghamDigital StrategistJustGiving
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About JustGiving...
10m+ have helped over 8000 charities
over
£550mraised
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• Digital Strategist at JustGiving
• Work with charities to make best use of the web
• Research online (giving) trends to provide insight
• Manage JustGiving’s social media strategies
www.slideshare.net/jwaddingham
About me...
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http://flickr.com/photos/umjanedoan/496707576
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Bringing the story to life
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http://twitter.com/BritishRedCross/status/794166832
6
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http://www.flickr.com/photos/britishredcross/sets/72157623201983100/
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http://icanhaz.com/actionaidFBphotos
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Sharing stories and
encouraging others to share
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Getting people involved in
the story
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http://twitter.com/stcuk/status/7942580713
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Showing where things are
happening
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Giving exclusive access to
stories
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http://twitter.com/decappeal/status/7719398952
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Instant updates on the
stories
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"We blog, we post videos on
YouTube and we use Facebook
and Twitter. If you have good
online content, it's all you need."
Andrew Cates, chief executive of orphan
charity SOS Children's Villages
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Stories can be told every
day too
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Generosity
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Transparency and feedback
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www.charitywater.org/mailings/twestivalday1.htm
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http://www.solar-aid.org/yourdonations/
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“What a great video.
It's very inspiring & encouraging to see
exactly how our donations are being spent
and to see that it has a direct impact on
someone's life.
Thanks for creating this video. Can't wait to
see the next one!”
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http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
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Cancer Research UK and donor feedback
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http://www.childsifoundation.org/our-mission/
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Many charities have woken up to the power of digital storytelling
They’re actively using social media to tell their stories
Transparency is a key theme – people want to know where their money goes
Focus on demonstrating impact using digital media
The usual social media rules apply – empower sharing, conversations, feedback
Don’t forget to say thanks
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Jonathan Waddingham
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
Carry on the conversation…