Download - ChaYoWo -mba@sngce
CASE STUDY # 7
Team InnovadorMBA@SNGCE
TEAM SNGCE-INNOVADOR
Art begins in imitation and
ends in innovation.
- Mason Cooley
TEAM SNGCE-INNOVADOR
Jugul Thachery has led an extensive career in social/mobile gaming, previously as the founder and Managing Director of ChaYoWo Games.
Thachery grew ChaYoWo from a small gaming startup into one of India's largest game developers.
Thachery's leadership has been key to building out the core development team, scaling from a small 20 person company to nearly 100 team members
InnovatorJugul Thachery, COO & Founder
TEAM SNGCE-INNOVADOR
ChaYoWo Games is India's leading game development outsourcing provider.
founded by Jugul Thachery
The Kochi-based startup is tapping millions around the globe who play casual and social games on their computers, smart phones and tablets. The company has been successful in creating over 100 proprietary games that are played by over one million people each month.
They have a collaboration with ruby seven studio.
Introduction
TEAM SNGCE-INNOVADOR
Then moved up the value chain by providing creative content to Nickelodeon, the American children's channel, Big Fish, one of the largest distributors of casual games, and Chillingo, a leading games publisher and subsidiary of Electronic Arts Inc.
Thachery decided to publish his own games to target the $3-billion online gaming market. Some of these games include 'I Park It' , 'Mortgage Meltdown' and 'The Dark Hills of Cherai' .
A professional services company focused solely on providing Game Development, Game Art & Animation, and Game Testing Solutions. ChaYoWo Games brings years of experience in developing the best of breed Online, PC/MAC, and iPhone games to our clients around the world.
Introduction
TEAM SNGCE-INNOVADOR
ChaYoWo is 5 year old company.
Head quarters :Infopark,cochin
ChaYoWo, which has 100 employees.
Collaboration with Michel carpenter to form ruby seven studio
India's largest causal game developers
Where ChaYoWo stands today
TEAM SNGCE-INNOVADOR
Games developed by ChaYoWo Games
Legends of the east: the cobras eye Murder she wrote 2:return to cabot
TEAM SNGCE-INNOVADOR
Dark hills of cherai Zombie Prophecies : The serpent bearer
TEAM SNGCE-INNOVADOR
Untold history : desencendant of the sun
TEAM SNGCE-INNOVADOR
TEAM SNGCE-INNOVADOR
strength
weakness
opportunity
Threat
•Growth of the social gaming market•Games developed for all platforms•97% of all gaming is casual gaming
•broadband and internet connectivity in India•Lacks a consumer-centric approach
•Sources for outsourcing•Increase in smartphone users.
•Competition from social sites like facebook,orkut•Piracy
Rating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -
0 1 2 3 4 5
Capacity to Scale up
Ensuring Social Equity
Creating new Price-performance levels
Fair & transparent transactions & relationships
Environmental sustainability
Respecting rule of law & Individual Rights
Stage 1 – Table Analysis
TEAM SNGCE-INNOVADOR
Stage – 2 CKP’s SANDBOX
TEAM SNGCE-INNOVADOR
High
low
High
moderate
moderate
High
Identified opportunity and entered into casual gaming.
Casion games:developed games that are popular in casinos.
Early enter advantages
chaYoWo is operating with a portfolio of products rather than a single game as that of competitors
Vast user base
Field pictures
TEAM SNGCE-INNOVADOR
http://www.infoparky.com/companies/details/MjE=/chayowo-technology-solutions-pvt-ltd
www.Sayowo.Com
TEAM SNGCE-INNOVADOR