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Clio Cloud Conference 2014
SEPTEMBER 22 – 23, 2014 · CHICAGO, ILLINOIS
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Clio Cloud Conference 2014 #ClioCloud9
Building Culture in the Workplace
Unlocking Your Law Firm’s Culture Code
by Chelsey Lambert
@ChelseyLambert
@SmokeballNews
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Company Culture (What we think it means.)
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What Culture Really Means
• Who you are.
• What you believe in.
• Why you started your business.
• Cultivating happiness for your
employees, clients and yourself.
Your brand is your culture.
– Tony Hsieh
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Every interaction is a direct reflection of
your company culture.
CLIENTS
EMPLOYEES
PARTNERS
REFERRALS
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How Culture Applies to Your Law Practice
• Employees understand why clients need your services.
• Each can articulate the reason behind your business.
• All are motivated to help everyone involved succeed.
• Everyone sees value in coming to work.
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Culture begins with
Leadership
• Team Stages
• Employee Empowerment
• Mission Statement & Core Values
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Core Values &
Mission Statement
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Your Mission Statement
• Why does your business exist?
• Who do you serve? (Your niche)
• Where are your clients?
• What service(s) do you provide?
• How do core values guide your
team?
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Famous Mission Statements
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Smokeball Mission & Values
Mission Statement / Purpose
• We change the lives of small law firm owners for the better
Core Values
• 1. Caring is not optional
• 2. Innovate for the customer, not the press release
• 3. Keep Listening, keep learning
• 4. Be real, be honest, be yourself
• 5. Focus is the key to fulfilling our vision
Brand Promise
• Smokeball will reduce the stress and increase the profitability of running a small law firm
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Law Firm Translation
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Defining Your
Core Values?
• 3 – 5 Statements of passion.
• Tied to your Mission Statement
• Actionable
• Part of daily life
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Noteworthy Core Values
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Business Impact
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Client Impact
Engaging the hearts, minds, and
hands of talent is the most
sustainable source of competitive
advantage.
- Greg Harris, Quantum Workplace
Engaged Employees Care
• About clients
• About expenses
• About outcomes
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Does this really work?
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Ownership, Engagement & Your Team
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Common Law Firm Culture Challenges
• Lack of connection to goals
• Lack of mutual role respect
• Lack of focused encouragement
• Lack of clear direction
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Challenge: Lack of connection to goals.
No company, small or large, can
win over the long run without
energized employees who believe
in the mission and understand
how to achieve it. – Jack Welch
Undefined Roles w Goals =
• Distracted employees
• Lack of motivation
• No connection to the client
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Game Plan• Strategic Planning as a Group
• Include the team in business decisions
• Set Team & Individual Goals
• Tie Goals to Metrics
• Team Highlights
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Challenge: Lack of mutual role respect.
• Respect is how to treat everyone,
not just those you want to impress.
– Richard Branson
• Every role contributes to
the firm’s success
• Every person is important
• No one is ‘better’ than an
other teammate
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Game Plan
• Focus on unifying your team
• Kill negative criticism immediately
• Require job shadowing
• Discipline when required
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Challenge: Lack of focused encouragement.
• When you lavish praise on
people, they flourish. Criticize
and they shrivel up. – Richard
Branson
• Yell enough & get ‘yeses’
• Mistakes = opportunities to
learn & grow
• ‘Good Job’ and ‘Thanks’
… for what?
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Game Plan
• Applaud and reward specifics
• Set aside ‘rock star’ money
• Incentivize business wins
• Encourage specific skill sharing
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Challenge: Lack of clear direction.
• What is my job again?
• Where will I be in a year?
• Why should I care?
• When you become a leader
success is all about growing
others. – Jack Welch
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Game Plan
• Realistic Job Description
• Outline of Daily Duties
• Monthly Goal Setting
• Goals Tied to Metrics & Incentives
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Implementation
• Engage Employees in the Process
• Encourage Improvement
• Express Personal Challenges
• Post Mission & Values throughout
the office!
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Culture Boosters• Job Shadowing
• Huddles
• Inclusion in planning / decisions
• Team Outings
• Half day rewards
• In office events & desk decorating
• Office perks (Costco is your friend)
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These all tie back to…
• Mission Statement
• Core Values
• Actions of Leadership
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Lead with Confidence.
Thoughts become things, choose the good
ones. - Mike Dooley, TUT
• Learn how to reset
• Encourage yourself
• Stay positive & avoid self-pity
• Think in the ‘after’
• Be helpful to others
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Recommended Reading
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Find, Follow, Friend!Follow me @ChelseyLambert
Get to know me on LinkedIn: LinkedIn.com/in/ChelseyLambert
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Thank you for listening!